LOS ANGELES — The Entertainment Electronic Expo is like no other place on Earth. Industry insiders, press, analysts and fans unite to see the latest and greatest in gaming — resulting in a combined culture that you don’t see anywhere else.
As we head into the final day of the convention, we wanted to recap exactly what it is that makes E3 so special, strange and alien.
What strange things have you witnessed at E3? Share your stories in the comments below.
1. There are Booth Babes everywhere.
These ladies are hired to hand out promotional material, often in short shorts and skimpy outfits like they do at other tech expos. But at E3, the more classic example looks like this group of cosplayers who are just there to snap pictures with fans.
Personally, I hope the “booth zombie” trend continues in the future.
2. Every surface can and will have advertisements placed on it.
3. You need a wristband to get in to pretty much everything.
There’s a different band for each event, and you’ll have to wear some of them for several days, so be prepared to sport a dirty piece of trash around your wrist.
4. Huge bands play for parties at which they are not the main attraction.
At the Microsoft party, The Shins provided background music to a room filled with long lines of gamers who were anxiously waiting to play demos of upcoming games.
5. You see things that are straight out of nightmares.
This guy was inside Bethesda’s booth to promote the upcoming horror game The Evil Within.
6. People wait in long lines to take pictures in silly things.
That is Cinderella’s carriage — with monster truck wheels.
7. You wish you remembered earplugs
The vine video above only captures a slice of how loud and crazy the show floor was at EA’s booth.
8. Swag, swag, swag galore.
People voluntarily put on marketing materials from other companies en masse for a chance to win free stuff.
9. You could have a party by yourself in the women’s bathrooms.
Women are apparently mythical creatures at this male-dominated conference. So if you happen to be one, this might be the most peaceful spot at the entire expo.
10. You start to question how much money people spent to build or bring something crazy here.