TNQ InGage has completed 500 projects, served 250 + customers, and created more than 50 million AR/VR experience views to redefine the way people train, learn, and work across various industries
TNQ InGage develops immersive technology solutions using Augmented and Virtual Reality for experiential training and education, product visualisation, and prototyping. The tech startup is headquartered in Chennai, with sales presence in the UK and Germany. “Our endeavours began in the year 2012, when we sensed the need of a medium that could make a difference to its users. We strive to leverage the benefits of AR, VR and IoT to make a socially meaningful impact on the way people train, learn, and work across industries,” says Vijay Karunakaran, CEO, TNQ InGage.
The startup has completed more than 500 projects, served 250 + customers, and created more than 50 million AR/VR experience views. “We promote our products, solutions, and ideas through digital marketing, print marketing and organic social media. We partner with AR/VR associations and other channel partners. Last but not the least, we have a happy customer base who comes back to us for more. And we sometimes even reach new customers through this stronghold that we are happy to have,” says Karunakaran.
The company strives to explore new channels and maximise the potential of the same by scouting potential channel partners and establishing a sense of mutual trust and ambition with them. “Our digital marketing team consistently works towards devising new channel strategies that will take us on the road to awareness and excellent endeavours,” states Karunakaran.
Future plans include developing their own range of AR/VR products and penetration into the global market, which includes the world of book-publishing. “Our current operations outside India are based at the United States, Singapore, Dubai, and the United Kingdom,” he says.
“Our approach of identifying channel partners is based on the type of business and the reach we could get through that business. For this, we analyse and synthesize large chunks of technical data within the market. Such a partnership provides a platform where we can reap the rewards of mutual benefit and incorporate easier ways of conducting business,” says Karunakaran, adding that they intend to create a healthy sense of competition among the partners, allow them to make their unique contributions in planning and development, leverage the expertise of top performers, and create open lines of communication with them.
The client-base for the company includes Larsen & Turbo, Mahindra, Ashok Leyland, Tata Consultancy Services (TCS), Saint-Gobain, among others. “We cater to various industrial sectors, which includes manufacturing, construction, and healthcare,” points out Karunakaran. The scope of services, among various others, include:
- Experiential training and education, which transforms the way people learn.
- Industrial safety training and product visualisation, which has proven to make workers much more compliant with safety needs.
- Maintenance, prototyping and field services makes the tasks of the customers easier as engaging content is created through state-of-the-art realistic experiences, meant for specialists to gain access to real-time data, guidance and remote intervention.
- Digital Experience Centres are a valuable resource for company-wide workshops and employee onboarding. “These are conceptualized to present a creative blend of state-of-the-art AV, paired with trained facilitators and researchers. We create a hands-on, experiential space that facilitates customers, employees, and trainees to actively work with these technologies,” says Karunakaran.The company is now focused on developing innovative and engaging products. “After the successful completion of this phase, we will reach out to partners for the purpose of global expansion. We are now researching the possibilities of our space in a global landscape by assessing the individual needs of different markets and figuring out the appropriate time for an expansion,” mentions Karunakaran.