Recent news has revealed the US Patent and Trademark Office (USPTO) officially granted US tech giant Apple with a patent for real-time 3D spatial audio for use in virtual reality (VR) and augmented reality (AR) environments. Apple defines the technology patent as ‘Auralization,’ which refers to Geometrical Acoustics (GA) technology that simulates the behaviours of […]
Big News from NVIDIA, ENGAGE, Nreal, Unity, T-Mobile, Weta Digital, and Qualcomm
The Metaverse continues to dominate as a trending topic across the extended reality (XR) landscape, with numerous tech firms setting their sights and broader ‘horizons’ to develop the new platform. Companies such as NVIDIA, ENGAGE XR, Nreal, Nextech AR, T-Mobile, and Qualcomm reached extensive milestones with their company solutions amid the massive push for Metaverse […]
Redefining Facebook: The Meaning Behind Meta
Of all the things Facebook could rebrand as, why has the company selected meta? Ostensibly, the word meta (Greek for beyond or transcending) has little to do with the social media giant’s primary areas of business. One of the key reasons Mark Zuckerberg cited for the change was that there are simply too many brands […]
Vuforia Engine Review: AR Experience Building
According to Statista, there were around 0.81 billion AR users as of 2021. By the time we reach 2024, this number is expected to increase to 1.73 billion. Perhaps more than any other platform for extended reality, AR popularity has skyrocketed in recent years. Through Augmented experiences, companies can connect with customers like never before, […]
Twitter Acquires Threader App Which Compiles Tweet Threads into Readable Text
The acquisition could point to further development of Twitter’s paid features.
Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App
Snap continues to expand its audio options, in line with broader social media usage trends.
Facebook Expands Nextdoor-Like ‘Neighborhoods’ as Part of Broader Giving Tuesday Push
Facebook’s expanding its ‘Neigborhoods’ community connection platform to 132 US cities.
YouTube Outlines Plans to Bring Live-Stream Shopping to All Users
YouTube’s looking to take its live-stream shopping tools to the next level, with its upcoming holiday streams a testing ground for the next stage.
The XR Week Peek (2021.11.15): Vive Focus 3 aims at LBEVR market, Niantic and Qualcomm launch AR SDKs, and more!
Hello everyone from Palo Alto, California! I’m still here in the US for some days after having attended AWE, planning
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Oculus Quest, PSVR & PC VR MMO Zenith Reveals Cooking Mechanics In New Video
Here’s our first look at cooking mechanics in upcoming VR MMO, Zenith.