Upload VR Showcase 2021: Everything Announced
Need the scoop? No problem – here’s everything announced at the Upload VR Showcase 2021!
‘The Matrix’ Movie Effects Pioneer & Former Magic Leap Exec Reveals ‘Tragic Story’ of Startup’s Recent Struggles
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Despite this, things seem to have calmed down at the augmented reality startup under Peggy Johnson, but there are still questions as to how things went awry under the old regime.
• Don’t Miss: Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says
Most former Magic Leap staff have remained tight-lipped, but now one major former executive is finally shedding some light on the situation.
Magic Leap’s former senior vice… more
Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens
This week, Apple unveiled its own version of Google Lens in the form of Live Text.
In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.
Don’t Miss: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging
Places for Google Lens, which is available now worldwide, uses image recognition and Google Earth’s 3D map assets to identify locations… more
Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more executive departures have begun.
• Don’t Miss: Magic Leap Made Me Cry, Probably for the Last Time. Here’s Why That’s the Good News
Magic Leap’s chief operating officer Henk Vlietstra, chief patent officer David Lundmark, and chief technology officer Paul Greco are all exiting the company according to a report from Business… more
Join Loki on His Time-Traveling Adventures with This Snapchat Lens
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel’s latest series for Disney Plus, Loki, has its own augmented reality experience.
However, while the former titles did not debut their AR content until just ahead of their respective season finales, the latter arrives just in time for the debut of the God of Mischief’s time-traveling exploits.
Don’t Miss: The Best Marvel Movie Scenes Featuring Augmented Reality Concepts That We Might Use in the Near Future
For Loki, Disney Plus has opted to publish its AR experience as a Sponsored Lens on Snapchat. The experience… more
Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2
When we got our first look at US Army soldiers testing Microsoft’s modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
Today, the prototype Integrated Visual Augmentation System (IVAS), produced under an initial $480 million contract, looks much more like battle-ready technology, with a much larger visor and sensors bundled in a rugged-looking, beige enclosure.
Don’t Miss: US Military Shows Off Modified HoloLens 2 Augmented Reality System
Now that the US Army has extended a five-year, $21 billion contract (with a… more
Exclusive Preview – ‘A Township Tale’ is Bringing Deep Crafting to Quest
A Township Tale is an intriguing MMO-like VR game that’s been in early access on PC since 2018 and is heading to Oculus Quest next month. We got an exclusive tour around the Quest version of the game by developer Alta. Beyond perhaps any VR game I’ve seen to date, A Township Tale has built itself […]
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MMO-like ‘A Township Tale’ Coming to Oculus Quest on July 15th
Multiplayer RPG A Township Tale is coming to Oculus Quest on July 15th. The quietly developed MMO-like has been available in early access on PC since 2018 as developer Alta has honed a deep profession and crafting system. A Township Tale is a cooperative VR RPG that’s been in open development by Australia based developer Alta. […]
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‘I Expect You to Die 2’ Coming to All Major VR Headsets This Summer, Featuring Wil Wheaton
Schell Games today announced that I Expect You To Die 2: The Spy and the Liar, the upcoming sequel to the breakout VR spy adventure game, will launch at some point this summer on SteamVR headsets, Oculus Quest, Rift, and PSVR. The studio also revealed that Wil Wheaton (Star Trek: The Next Generation) is also set to […]
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Facebook Just Bought Its Fifth VR Studio, ‘POPULATION: ONE’ Developer BigBox VR
Facebook today announced its fifth VR studio acquisition. This time it’s BigBox VR, the studio behind the popular VR battle royale POPULATION: ONE which launched just last year on PC VR and Quest, and has consistently ranked among Quest’s most popular titles. Facebook announced the acquisition today on the Oculus blog, saying that Population: One has “consistently ranked as […]
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‘The Climb 2’ Gets 6 More Free Levels in Second Expansion Pack
The Climb 2 (2021), the Oculus Quest climbing game from Crytek, just got its second Freestyle Expansion Pack which brings six new levels featuring some of the sequel’s most interesting mechanics. Coming on the heels of the game’s first Freestyle Expansion Pack which launched in late April, the fresh DLC drop brings six checkpoint-free levels […]
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Space Botany and Biology Studies Under Way Benefitting Earth
Cotton plants and kidney cells were the dominant research topics aboard the International Space Station today. NASA TV will also broadcast a preview on Monday of two upcoming Expedition 65 spacewalks. The orbiting lab is hosting a variety of life forms to help researchers understand how weightlessness affects biology. Observations provide insights often advancing health …
The XR Week Peek (2021.06.07): Facebook working on Quest 2 Pro, Nolo and Arpara announce new VR headsets, and more!
This week has not been very important for AR and VR: no major event has happened. BUT today is the
The post The XR Week Peek (2021.06.07): Facebook working on Quest 2 Pro, Nolo and Arpara announce new VR headsets, and more! appeared first on The Ghost Howls.
The most important AR and VR news from F8 Refresh
The Keynote of Facebook F8 Refresh, the digital version of the usual Facebook F8 event, has finished some hours ago.
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Hints to face+eye tracking and Guardian Intrusion Detection found in Oculus Quest runtime
Facebook is working very hard to update fast the Oculus Quest runtime, adding always more features. And it is great
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Can the consumer Pico Neo 3 be used in the West?
While the Pico Neo 3 will be sold as an enterprise device in the West with the name of Pico
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The XR Week Peek (2021.05.31): UE5 released in Early Access, Lumus shows an impressive AR prototype, and more!
This has not been the most interesting week in AR, VR, but I think that in the next times we’ll
The post The XR Week Peek (2021.05.31): UE5 released in Early Access, Lumus shows an impressive AR prototype, and more! appeared first on The Ghost Howls.
B2B Content Marketing Measurement Tips for 2021 (Statistics & Research)
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought that can be adapted to B2B content marketing as well. “If I create great B2B content but can’t measure it, did it make an impact?” is the question marketers ask regularly. […]
The post B2B Content Marketing Measurement Tips for 2021 (Statistics & Research) appeared first on Content Marketing Consulting and Social Media Strategy.
How to Make Your Site Secure: A Guide for Non-Technical Marketers
With technology quickly advancing, there is one distinct problem we are all facing: keeping our private lives private. And while each of us can take steps in making our private data harder to steal (like enabling two-factor authentication when it is available, keeping our passwords secure, etc.), website owners, developers and marketers face a more […]
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Surprising Statistics About Twitter in Post-Trump America [2021 Research]
One of the original social networks, we’ve found that Twitter is often the most misunderstood. Recent studies from Edison Research paint a fascinating picture of Twitter and its role in America’s social media ecosystem. We’re used to getting schooled by the annual Infinite Dial report (see our recap post: 2021 Social Media Usage Statistics), and Edison […]
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How to Make a Successful YouTube Channel
YouTube is playing an increasingly important role in social media, especially if you’re targeting young consumers.
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Retargeting Statistics and Research for 2021 Reveal Challenges & Opportunities for Marketers
Why use retargeting? Just 2% of website visitors convert on the first visit. People who view retargeting ads are 70% more likely to covert. Yes, retargeting works. Retargeting provides an opportunity to connect with customers, engage with prospects that have already shown interest in your brand, products, or services, generate more revenue, improve conversion rates, […]
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10 VR Games We Can’t Wait to Play During Steam Next Fest
Steam Next Fest is set to bring a week-long deluge of game demos, developer talks, and update news starting on June 16th. Steam will be hosting around 20 playable VR game demos over the course of the event, and there’s some real gems in there we’ve just been itching to play. We’ve rounded up our […]
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‘A Rogue Escape’ Review – A Successful Fusion of Escape Room and Videogame
Especially thanks to its hands-on nature, A Rogue Escape channels the feeling of an escape room while fusing it with videogame elements, ultimately pulling off an experience that simply wouldn’t be feasible in the real world. A Rogue Escape Details: Available On: Oculus Quest, SteamVR Release Date: June 10th, 2021 Price: $20 Developer: Spare Parts Oasis Publisher: Armor Games Studios Reviewed […]
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