Tag Archives: Emmy Awards 2013

Netflix Aside, Emmys Jury Honors 4 Interactive Digital Media Programs

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LOS ANGELES — During the tape-delayed Primetime Creative Arts Emmys aired on Saturday, Netflix wasn’t the only web entity winning awards. A YouTube series and several TV networks’ digital media programs were honored for their achievements in multiplatform storytelling, interactivity, social TV experience as well as user experience and visual design.

Although the television academy has recognized interactive media in the past, it placed a bigger emphasis this year on the digital content and second-screen experiences from creators on platforms like YouTube or from major networks.

In addition to the four juried Emmy winners (below) in interactive categories, the Emmys added an Outstanding Interactive Program category, which ComedyCentral.com won for its Night of Too Many Stars: America Comes Together for Autism Programs. The special featured Katy Perry’s viral “Firework” duet (pictured, above) with a girl living with autism.

“More than ever before, television has become an interactive medium in which the audience has a role in driving the storytelling, participating as a fan and engaging in community and sponsorship activities,” Lori Schwartz, a governor on the Academy of Television Arts & Sciences’ Interactive Media Peer Group, said in a statement earlier this month.

Here are the Outstanding Creative Achievement In Interactive Media winners:

Multiplatform Storytelling

Winner: Top Chef’s Last Chance Kitchen at BravoTV.com

“We are honored to be recognized for achievement in multiplatform storytelling,” Lisa Hsia, EVP of digital media at Bravo, told Mashable. “Top Chef’s Last Chance Kitchen was a wonderful confluence where great content met the desires of the fan and our partner Toyota. The digital series impacted the results of the on-air show. The second-screen participation and social conversation amplified it even further. Multiplatform storytelling turns our one-hour show into a seven-day-a-week experience.”

Jurors’ Comments:

Top Chef‘s award-winning linear series was expanded into a comprehensive digital “buffet” and tantalizing interactive experience for foodies with the companion Last Chance Kitchen series. This component, available on web and mobile platforms, Bravo’s Now app, VOD and EST, required active input from the viewing audience, which in turn influenced and impacted events on the linear series on. Each week, as Top Chef competitors were eliminated, they got a second chance to battle that week’s winner on this digital series. Fans interacted with the contestants and judges, and even got cooking themselves to determine which of the dismissed chefs would be the last one standing in the digital series and would have a chance to appear on the Top Chef finale. 52% of Top Chef‘s on-air audience engaged in Last Chance Kitchen and experienced the series in a collaborative way.

Recipients: Bravo Production Team, Magical Elves Production Team, Bravo Digital/Social Team and Bravo Creative Team

Social TV Experience

Winner: Oprah’s Lifeclass at Oprah.com/Lifeclass

Jurors’ Comments:

The award-winning series Oprah’s Lifeclass is a richly interactive, worldwide social experience for millions of students who participate in inspiring conversations with Oprah Winfrey on-air, online and via social media. For each class, Oprah is joined by a hand-picked expert, and together they interact with viewers to share principles and tools that can help people live more meaningful and fulfilling lives. Prior to the scheduled airing of Lifeclass on OWN, key influencers in the social sphere on that topic are given a sneak peek of the episode, and invited to participate in the Sunday night social dialogue. Lifeclass consistently ranks in the top ten “most social shows” in primetime, according to BlueFin Labs. After airing, the conversations continue throughout the social space and in a digital classroom at Oprah.com, where tools are provided to help viewers reach their own “Aha” Moments via an extensive companion curriculum, including class notes (thanks to Storify) and assessments, and Life Work questions that can be saved in their custom profile.

Recipient: OWN Digital

User Experience And Visual Design

Winner: The Nick App from Nickelodeon

Jurors’ Comments:

The Nick App is a branded experience that allows kids to watch and play Nick in unprecedented ways. This free App features a moveable tile layout that can be swiped in any direction, promoting discovery and exploration and offering kids instant and on-demand access to more than 1,000 pieces of Nickelodeon-themed content. It includes short-form videos of original skits, sketch and comedic bits, behind-the-scenes clips and photos from Nick stars and animated characters, full episodes, polls, new games, and surprising random hilarity. The Nick App supports the full Nickelodeon on-air line up as well as specials such as the annual Kids’ Choice Awards. The App boasts new content daily and includes fun and funny interactive elements such as the “Do Not Touch” button that triggers an array of disruptive comedy and surprises. Nickelodeon’s goal was to go beyond a typical app that offers free video viewing and instead offer more interactive content, games, and video not seen on television — whenever and wherever the user wants it.

Recipients: Nickelodeon Digital

Original Interactive Program

Winner: The Lizzie Bennet Diaries on YouTube from Pemberley Digital

Jurors’ Comments:

The Lizzie Bennet Diaries is the award-winning, record-breaking, modern multiplatform adaptation of Jane Austen’s “Pride and Prejudice,” based around a fictional vlog kept by Lizzie Bennet, a 24-year-old grad student with an uncertain future, a mountain of debt and her best friend Charlotte behind the camera. When the LBD began in April of 2012 with two videos a week posted at Lizzie’s YouTube channel, there were only four characters appearing on screen. Unbeknownst to the audience, several other characters were conversing with each other over social media which kicked off a rapidly coruscating expansion of the LBD storyworld. Characters that only existed on Twitter soon began appearing on camera and even started their own channels, with one of them posting song recommendations and movie check-ins a full 10 months before they were to ever appear on camera. Throughout the entire process, the LBD characters used their social media presence to interact with the audience, creating an addictive world of engagement, while driving important plot points for the main video through their separate channels.

Recipients: Transmedia Producer Jay Bushman, Executive Producer Bernie Su and Transmedia Editor Alexandra Edwards

On Sunday, be sure to follow Mashable’s entertainment editor Brian Anthony Hernandez, who will be providing live coverage on Twitter (@BAHjournalist) and Instagram (BAHjournalist) from the Emmys red carpet and inside Nokia Theatre during the awards ceremony.

Neil Patrick Harris Teases Emmys Dance Number in Google+ Hangout

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LOS ANGELES — Emmys host Neil Patrick Harris is touting Sunday’s big dance number involving nominees from the Outstanding Choreography category.

In a Google+ Hangout, the How I Met Your Mother star previewed the upcoming performance, discussed Emmy chances for Netflix show House of Cards and revealed he’s only episodes deep into Breaking Bad‘s first season.

“You’ll see me dance — let me tell you something, if there’s one thing that I love to do, it’s to break out into dance,” said Harris, who also danced and sang as host of the 2009 Emmys.

Harris’ “crazy, cool” dance will coincide with the first time the Outstanding Choreography winner will be announced at the Primetime Emmys. Previously, the category was part of the Creative Arts portion of the Emmys.

Fittingly, the nominated choreographers will be part of the dance; they include Derek Hough and Allison Holker (both for Dancing With The Stars) and Warren Carlyle (Rodgers & Hammerstein’s Carousel), as well as Sonya Tayeh, Travis Wall, Napoleon Dumo, Tabitha Dumo and Mandy Jo Moore (all for So You Think You Can Dance).

Watch Harris’ Google+ Hangout with Entertainment Weekly‘s Laura Hertzfeld, below. In addition to Emmys chatter, he talks about his desire to play the Riddler in any future Batman movie, how he calms his nerves, his future on Broadway (he’ll be taping his “wiener” to his leg) and also picks his favorite How I Met Your Mother episodes (hint: one involves Price Is Right host Bob Barker).

Harris has won four Emmys — one for his guest-starring role on Glee, and three for his performances as Tony Awards host in 2009, 2011 and 2012. He has also been nominated for his role as Barney Stinson on CBS’s How I Met Your Mother. Harris previously hosted the Primetime Creative Arts Emmys in 2008, the 61st Primetime Emmy Awards in 2009, and the 63rd, 65th, 66th and 67th Tony Awards.

The 65th Primetime Emmys will air on Sept. 22 at 5 p.m. PT on CBS.

On Sunday, be sure to follow Mashable’s entertainment editor Brian Anthony Hernandez, who will be providing live coverage on Twitter (@BAHjournalist) and Instagram (BAHjournalist) from the Emmys red carpet and inside Nokia Theatre during the awards ceremony.

The 2013 Emmy Award Winners, as Determined by Facebook Buzz

LOS ANGELES — Will this be the year the first Netflix web-only series wins a major category at the Primetime Emmys? If so, the company will make history.

But if Facebook buzz is any indication, Netflix’s House of Cards, Arrested Development and Hemlock Grove won’t trump the stars and shows from cable or network TV networks. House of Cards did, however, win two awards at the Creative Arts Emmys last week.

This year, three Netflix shows earned a total of 14 nods. It is the first time that the television academy nominated an original series hosted online instead of on cable or network TV.

Facebook shared data with Mashable that shows which celebrities and series are attracting the most buzz this month in public posts. Here’s how they rank in each major category: