A model wearing Google Glass backstage at Diane von Furstenberg’s show in Lincoln Center.
Designers didn’t just bring new clothes to Lincoln Center during New York Fashion Week — several introduced new uses for digital technology as well.
Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.
A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days later. Tweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during Fashion Week, according to third-party data from social media agency, Whispr Group.
Beyond DVF’s show, New York Fashion Week, which ended last Thursday, witnessed the appearance of stylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup CutOnYourBias to let fans shape their collections. Live streams continued to grow in popularity, with new twists from Marc Jacobs and Oscar de la Renta. For a full roundup, check out the gallery below.
Google co-founder Sergey Brin revealed one of the features of Google Glass — the upcoming headset/eyewear device the search giant is developing — in an email to followers today.
Copying a post he had shared to followers of Project Glass on Google+, Brin said he was trying out a new feature of the product that automatically takes a photo every 10 seconds. Brin said he had the mode engaged while he was driving in Montana, with the device sending all the pics to his Google+ account via instant upload.
Browsing the images later, Brin picked one he thought best captured the beauty of the Montana landscape. The image has just 512 x 384 resolution — less than a megapixel — though that that’s probably not an indication of Google Glass’s capabilities. It could be an aspect of the auto-photo mode, using lower resolutions so storage isn’t taxed that much. Here’s the photo:
In the message, Brin emphasized that Glass allowed him to take pictures as he drove without distraction. He also talked about the vision of Project Glass. “We started Project Glass believing that, by bringing technology closer, we can get it more out of the way,” he wrote. “Whether you’re exploring a new city, hiking in the woods, or playing with your kids — Glass allows you to enjoy and share life’s moments without being tied down by technology.”
It appears only attendees of Google I/O who signed up for Google Glass received the email. On the Google+ post, however, Brin encourages followers to leave a comment and provide feedback on the project. He also promises that Google has some “great things” coming the next few months. He’ll have a tough time topping his spectacular skydive at the I/O conference.
Although it was first reported Google Glass would go on sale before the end of 2012, Brin himself has said it’ll be ready for consumers by 2014. Developers who were interested in receiving one of the prototypes were asked to commit to paying $1,500 for each one, though that figure has no bearing on what the retail price will be.
What do you think of the latest news about Google Glass? Does automatic picture taking sound like a feature you’d use? Share your thoughts in the comments.
BONUS: The Long and Winding Road to a True Heads-Up Display