Tag Archives: Advertising

Experts discuss extreme weather and climate change reporting at the Media Summit

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Image: Alexander Gerst/ESA/NASA/Associated Press

Climate change is a critical discussion in this day and age, and communicating its intricacies can be a challenge. At the Mashable Media Summit we’ve added a session on telling the stories of climate change in the digital age.

Eventbrite - Mashable Media Summit: Formats of Creativity

The session, titled “Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age,” will be led by Mashable’s Senior Climate Reporter Andrew Freedman and will analyze the most effective ways to communicate climate change given the multitude of perspectives on the climate change issue.

Speakers joining this session include:

  • Neil Katz, Editor in Chief/ V.P. of Digital Content, The Weather Channel

  • Bernadette Woods Placky, Meteorologist and Climate Matters Program Director, Climate Central

Other previously announced sessions at Media Summit will include media experts like Pete Cashmore, Mashable‘s founder and CEO; Jill Abramson, Harvard University lecturer; Joanna Coles, editor in chief of Cosmopolitan magazine; and Piper Kerman, author of Orange Is the New Black in conversation with Larry Smith, founder of Smith Magazine.

The Media Summit is a one-day conference analyzing the impact of technology on the media industry, with an emphasis on the evolution of storytelling. Speakers will discuss media trends like the rise of big data and mobile, the impact of global social media campaigns, how to use visual platforms to enhance your story and much more.

For a full list of speakers and agenda, check out the Media Summit website. Ticket prices will increase on Thursday, so make sure to reserve your spot early.

Read more: http://mashable.com/2014/11/25/climate-session-media-summit/

Obama Web Ads Target Romney on RNC Turf

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President Barack Obama’s campaign is taking aim at Mitt Romney on Republican National Convention turf. Today, visitors to the Tampa Bay Times website will see a large expandable ad mocking Romney as a fat cat who outsources jobs away from the U.S. and avoids taxes by hiding his money in offshore accounts.

“Click to see Mitt Romney’s qualifications,” states the ad, which when expanded, mimics a desk cluttered with reminder notes. One suggests that Romney has a meeting with the Koch Brothers, and he should “Book trip to Caymans” to “visit money.”

The Koch Brothers are wealthy industrialists who have been vilified by the left in part for their behind-the-scenes support of groups backing conservatives and Republicans including Romney.

The ads, which appear to be delivered outside of Florida and possibly nationwide, were paid for by the Obama Victory Fund, a joint fundraising committee with the Democratic National Committee.

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire, and could be seen by people across the country rather than just in those particular states.

The message has been reiterated in television spots from the Obama camp and outside groups seen often in key swing states such as here in Florida. While the Obama camp seeks to strengthen support among important voter groups like veterans, young people and LGBT rights supporters, it is also hammering away at Romney’s reputation in the hopes of convincing people that he is disconnected from the middle class.

The TampaBay.com ad links to a page on the official Obama site with video of an ad featuring Bill Clinton’s endorsement of Obama.

Meanwhile, Romney is also running ads on the Tampa site. They’re clearly aimed at his supporters convening here for the RNC. The display ads appear along the bottom of most pages of TampaBay.com and tout, “America’s Comeback Team.” Some encourage supporters to “Get your official gear today,” while some show the #GOP2012 hashtag.

This article originally published at ClickZ
here

Read more: http://mashable.com/2012/08/28/obama-rnc-ads-tampa/

Ad Agency Uses Elderly to Game Viral Videos

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What’s the secret to making a video go viral? It’s a question that bedevils all ad agencies these days as clients demand to be the next Old Spice or Evian.

While others attempt to devise an organic route to viral success, Toronto-based agency John St. has a better idea: Just pay interns across the world to endlessly click on your would-be hit video. Above, the agency outlines its “Buyral” program. It began with in-house “clickterns,” but expanded worldwide thanks to the “ip.propegator.” Now, Buyral encompasses the elderly and preschoolers.

“It’s simple. Now you can pay for the clicks you need to make your video go viral,” a voiceover explains. As an agency exec notes, “Once we bypassed the viewing process, our world opened up.”

Before you get outraged, consider John St.’s previous viral program, “Catvertising.”

Read more: http://mashable.com/2012/11/06/ad-agency-buyral-elderly-clicks/

Mashable Weekend Recap: 60 Stories You Might Have Missed

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You might think mid-summer is kind of quiet here at Mashable HQ, but that couldn’t be further from the truth. This weekend was rip-roaring, rollicking and all those other “R” words — full of news, views, ballyhoo and woo woo, and we gathered all of it together right here, just for you.

So start your week right, check out all of our posts we did over the weekend here on the Weekend Recap, and then go out there and make it your best week yet.

Editor’s Picks

Sneak Peek: iPad 7? Features Unicorn Horns, Levitation [SUNDAY COMICS]

Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC]

Next iPhone Will Debut in Fall, Japanese Blog Reports [VIDEO]

Richard Branson Announces Satellite-Carrying ‘LauncherOne’

Top 10 Pinterest Pins This Week

6 Apps You Don’t Want To Miss

Top 10 Tech This Week [PICS]

News & Opinion

Nokia Knocks Lumia 900 Price Down to $50

How to Watch ‘Breaking Bad’ Premiere Live Online

770,000 Users Demand YouTube-to-MP3 Conversion

Top 6 Comments on Mashable This Week

Watch the Soyuz Lift Off for the International Space Station [VIDEO]

Cutest Thing You’ll See All Day: Man Proposes To Anchor Girlfriend On-Air [VIDEO]

HTC Working on ‘Unique’ New Tablet [REPORT]

NASA Releases Awesome Images of Massive Solar Flare Heading Toward Earth [VIDEO]

Mysterious Photos of a Super Slim Playstation 3 Leaked [VIDEO]

The Real iPod: Elon Musk’s Wild Idea for a ‘Jetson Tunnel’ from SF to LA

Non-Profits to Reap $10 Million From Facebook Settlement [REPORT]

RIM Loses $147,200,000 in Patent Verdict

LEGO Version of ‘Portal’ May Be Coming to a Store Near You

Solar Flare Heading Toward Earth, Could Result in Beautiful Sky Show [VIDEO]

The Chosen One: Meet the Man Who Sparked the Reddit Mystery [VIDEO]

Golden Google Doodle Honors Austrian Painter Gustav Klimt

Fast Food Loves Facebook: Restaurant Chains on Social Media [INFOGRAPHIC]

Amazon Game Network Launch Hints at Kindle Smartphone

Woman Goes to Extremes to Sell $35 Million Mansion

Are FBI’s Android Data-Sharing Apps Hacker-Proof?

Mobile Users Are Checking In as They Check Out of Town [INFOGRAPHIC]

Amy Poehler Gives Fantastic Makeup Advice [VIDEO]

Windows 8 Gets Unboxed

Bieber Hits 25 Million Followers, Twitter Employees Dance [VIDEO]

Are You Afraid of Mobile Phone Separation? [INFOGRAPHIC]

Weekend Leisure

How to Watch ‘Breaking Bad’ Premiere Live Online

Watch the Gruesome Trailer for The Walking Dead’s New Season

5 Fascinating Things We Learned From Reddit This Week

Kickstarter Project: Bring Ancient Artillery into Your Office [VIDEO]

The 10 Most Awesome Breaking Bad Finds on Pinterest

Watch London Cops Pull the Plug on Springsteen and McCartney [VIDEO]

‘Call Me Maybe’ Meets Star Wars: Forced Parody? [VIDEO]

Pack The Perfect Pinterest Picnic

Workout Gadgets Will Soon Be Battery-Free and Powered by You

Top 10 GIFs of the Week

Screen Time: How Much is Too Much for Your Kids?

10 Epic Trick Shot Stunts on YouTube

Who is the Superhero of the Social Web? [INFOGRAPHIC]

Half-Time at Comic-Con: Thursday and Friday’s Featured Films

7 Cosplayers to Follow on Social Media

7 Classic Harrison Ford Movie Quotes as Memes

Who Should Replace Departing ‘American Idol’ Judges?

This Robot Can Express Frighteningly Human Emotions [VIDEO]

Modern Day Heat Wave Problems [COMIC]

Helpful Resources

Reserve These 5 Web Properties for Your Kids Now

Why Analytics Matter to Small Businesses

3 Online Tools for Finding the Perfect Job Candidate

50 Digital Media Resources You May Have Missed

Can We Stop Bullying in the Gaming Community?

This Website Uses Social Media to Find Your Dream Job

A Flash Sales Site for Modest Fashion

How to Tell if Your Ad Is Terrible

12 Jaw-Dropping Booths From Comic-Con

Read more: http://mashable.com/2012/07/16/weekend-recap-62/

Happy Birthday Intel: 10 Fascinating Facts About the Tech Pioneer

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Etsy Bets Big on Google Shopping Ahead of Relaunch

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Beginning next week, businesses that want their products to appear at the top of Google search results will have to pay for it. Etsy, an online marketplace for handmade goods, will be among them.

The Brooklyn-based startup hosts shops for more than 800,000 sellers and has generated $500 million in sales so far this year. It’s investing more than $250,000 in Google Product Listing Ads through the end of 2012 “to make sure sellers aren’t negatively affected [by Google’s changes] during the holiday season,” a spokesperson for Etsy wrote in an e-mail to Mashable. All Etsy sellers with at least one active listing will be indexed — about 15 million items in all — at no additional cost to them. UPDATE: Only the listings of U.S. sellers will be indexed. Etsy could not provide an exact number.

In late May, Google announced that it would be rebranding Product Search as Google Shopping, and that organic Product Search results would be replaced by paid listings come Oct. 1 in the U.S., and in Europe and Asia next year. Results will still be ranked largely by relevance, “with bidding as an additional factor,” a Google spokesperson told Mashable. Natural results will still appear below sponsored results.

Here’s what Product Search looked prior to May (via Google):

Here’s what it looks like today (note the “Sponsored” tag):

And here’s how Google Shopping will look come Oct. 1 (via Google):

Why is Google making the change? In a blog post, Sameer Samat, VP of product management at Google Shopping, said the company believes that if merchants are paying to have their products appear, they’re more likely to keep their product information accurate and up to date.

Google is no doubt hoping that if it improves the quality of its product search results, shoppers will make Google — rather than Amazon — their first stop for online shopping. In a Forrester survey of 4,000 U.S. shoppers released in July, more than twice as many said they began researching their last online purchases at Amazon (30%) versus Google (13%).

Not all retailers are happy about the changes, of course — they are now being charged for a service they once enjoyed for free. The change may seem especially painful for small business owners, but Google says merchants can pay for listings based on clicks or on purchases made on-site, which does even the playing field.

Frank Harris, product manager for search and advertising at Etsy, says he’s been studying the traffic from Google Product Searches since May, and found that it was effective for reaching shoppers who weren’t previously familiar with Etsy. He isn’t sure if the investment will simply maintain Etsy’s current rankings or improve them, but he did say that “historically we were able to syndicate only a fraction of the marketplace, and now we’re working closely with Google to get the entire marketplace into product search.”

Shop owners will be able to track how their Google listings are performing in terms of click-throughs through an analytics dashboard (see above). If the ads perform well, it’s possible that Etsy could begin charging sellers for them later. Last year, the company introduced an ad product for its own site search, allowing sellers to purchase placements in highlighted sections on search results pages. Harris says Etsy “hasn’t decided on anything past spending a quarter of a million dollars for the end fo the year,” but said the company “will talk to the community in early 2013 about next steps.”

Fancy Feast Your Eyes on These 12 Classic Cat Commercials

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Amazon Woos Advertisers With What It Knows About Consumers

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Google built its $38 billion business selling ads based on how people search and browse the web. Facebook, too, uses what it knows about its one billion users to sell targeted ads. But when it comes to what many advertisers value most — what people actually buy, or what they may want to buy soon — there may be no better data than the information in Amazon’s 152 million customer accounts.

Since last year, the world’s largest online retailer has been packaging information on what it knows about consumers so that some marketers can use it to make split-second decisions about where to buy ads online and how much to pay for them. This automated process occurs on real-time ad exchanges that sell ad impressions as a person loads a web page.

When this process began, Amazon used third-party technology, and its experiments were limited. Now it has developed an in-house platform for targeting ads to people who have visited and then left Amazon’s sites, making it likely that the company will open up these advertising services more widely over the next year.

“Today, if you’re browsing the web, you might see an Amazon advertisement based on Amazon’s data. Tomorrow, you may see an ad from Coca-Cola based on Amazon data, and it’ll run through the Amazon platform,” says Jeff Green, CEO of the Trade Desk, which helps guide spending decisions by ad agencies.

Amazon did not respond to a request for comment about its advertising business, and the company does not break out its advertising revenue. But it’s clear that compared to Google and Facebook, advertising has been a relatively small and low-key business for Amazon. It brought in about $500 million of Amazon’s $48 billion in revenue in 2011, Baird & Co. senior research analyst Colin Sebastian estimates. Mostly this came from selling ads on its own websites.

But Amazon could soon generate much more than that with an advertising network that reaches onto many other sites.

For years, Amazon has put algorithms to work in order to recommend products to people who are on its sites. Now other companies are eager to find out exactly how Amazon’s knowledge about consumers can help them find the best audiences for their ads, says Kip Voytek, digital innovation director at the advertising firm MDC Partners.

Amazon would be unlikely to directly give advertisers access to its trove of information about individuals’ browsing, purchasing, and product review histories, both because of its privacy policies and a desire to keep its valuable data proprietary. Instead, Amazon would create target audiences, such as people who recently purchased digital cameras. A marketer selling digital camera accessories could then use Amazon’s technology to bid for the ability to show ads to a person in that category.

Green points out that while Google might have more overall data about consumers, Amazon’s data could be more valuable for advertisers. Amazon has “a pretty clear understanding of the things I buy. They’ve learned a lot about me. Every time I’m convinced I have another medical ailment, I go to Google. But Amazon, what they have is really about my purchase intent,” he says.

Using its data to expand its advertising business could open up new fronts of competition with Google, which also owns a real-time bidding exchange and an ad-delivery network. But Amazon might be mainly interested in using its ad technology to help the retailers that sell products on its sites and through its Kindle tablets and e-readers. Voytek put it this way: “The question that is open: is this Amazon competing with Google or is this Amazon competing with Walmart?”

Image courtesy of Flickr, kodomut

This article originally published at MIT Technology Review
here

Read more: http://mashable.com/2013/01/21/amazon-woos-advertisers-with-what-it-knows-about-consumers/

How Sharethrough Is Redefining Ads on the Web

AUSTIN — Native advertising is the big buzzword of 2013, and it’s seeking to redefine the way consumers interact with ads on the web. And though just about everyone in advertising and media is talking about native ads, the concept can be hard to define and understand. In fact, there was an entire panel devoted to defining the term and how it manifests on the web at the Native Advertising Summit last month, and there still was no resolution among panelists after 30 minutes of discussion.

But well before it had a name, the idea native advertising was on the rise. One of the big players in the space is Sharethrough, which was founded at Stanford in 2008 with the lofty goal of fixing advertising by making it more thoughtfully integrated into web content and less obtrusive to consumers. Co-founder and CEO Dan Greenberg describes a native ad as one that echoes the core form or function of the site or platform — it’s a promoted video on YouTube, a promoted tweet on Twitter and a Sponsored Story on Facebook.

We sat down with Greenberg at SXSW to discuss native advertising, branded content and persuasive technology. Check out the interview above.

The (Important) SXSW Panels You Missed, Explained by Cartoons

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Mark Cuban speaks onstage during the 2014 SXSW Music, Film + Interactive Festival at Austin Convention Center on March 8, 2014 in Austin, Texas.
Image: Richard Mcblane/Getty Images

AUSTIN, Texas — About 800 panels took place during SXSW Interactive this year, so unless you had some clones on hand, you probably missed most of them.

If you missed any important ones, though, help is on the way. ImageThink, which bills itself as New York City’s only graphic recording firm, has released some refreshingly analog summaries of those big talks. This isn’t ImageThink’s first SXSW: Ogilvy, the New York-based ad agency, contracted with the company in 2011. ImageThink is now the official recorder of the festival.

In addition to providing an entertaining distraction during the sessions — ImageThink’s artists are constantly sketching while the talks are going on — the company also believes that such cartoonish diagrams help you understand (and remember) what panelists are actually saying.

This may be true; even if you took notes during the presentations, you may not have recalled the way the conversation flowed. Glancing at one of the following visual summaries may help jog your memory.

A Conversation With Neil deGrasse Tyson

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Image: ImageThink

One-on-One With Mark Cuban

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Super Fandom in the Digital Age

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Image: ImageThink

The Future of Genetics

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Image: ImageThink

Six Degrees of Kevin Bacon

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Image: ImageThink

For more, visit ImageThink.net.