Tag Archives: Business

‘Esquire’ Launches Weekly iPad Publication

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A little something extra is now arriving on the iPads of Esquire subscribers every week.

The monthly men’s lifestyle magazine launched a weekly, ad-supported edition dubbed Esquire Weekly, which will be automatically delivered to tablet subscribers at no additional charge. The issue will arrive every Thursday, except the Thursdays when the monthly magazine is released. Non-subscribers can pick up a copy for $0.99 per issue.

Each installment promises to contain seven pieces of original writing spanning culture, politics, humor and food, alongside some repurposed content from Esquire.com. Most of that repurposed content will be fresh for tablet subscribers, since the overlap between tablet subscribers and Esquire.com readers is “nominal,” Joe Keohane, senior editor of Esquire Digital, told Mashable. (David Granger, editor-in-chief of Esquire, has previously said the overlap is less than 10%.)

The aim of the weekly edition, says Keohane, is to attract new subscribers and “help keep existing ones.”

The issue is surprisingly meaty and beautifully produced. The first installment contains a crowdsourced advice column, a review of Star Trek: Into Darkness, instructions on grilling a steak, speculation on how the latest White House scandals will play out this summer, a first-person account by a freelance war reporter who was hit by a grenade launcher and an article on the life of Brad Pitt and Angelina Jolie. There are also a mattering of smaller news items, slideshows, etc.

Images courtesy of Esquire Weekly

Read more: http://mashable.com/2013/05/20/esquire-weekly-ipad/

Microsoft Sends Rep Out to Personally Dis the iPhone, Android

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It’s the classic source of angst for a marketer: If only people could actually see how good this product is, then they’d understand.

For Microsoft, it must be especially frustrating. The company feels there are features to Windows Phone 8 that are so good that any reasonable person would swap their iPhone or Android if they just saw Microsoft’s phone up close and personal.

That’s the apparent impetus behind a new round of videos featuring Ben “The PC Guy” Rudolph. The videos show Rudolph meeting strangers and then talking up superior features of the Win 8 Phone. In the video above, he interrupts a couple’s dinner to show them how much better the Nokia Lumia 920 is versus the iPhone. In the video below, he challenges a woman to a text-off with her HTC phone and wins handily. After each instance, he gives the participants the Lumia 920.

Microsoft is reaching into its old playbook for this variation of the Pepsi Challenge. In February, the company dispatched Rudolph for the same mission with the Windows Phone. That program, “Smoked By Windows Phone,” hit a snag when a participant in a challenge claimed it was rigged. (Rudolph later apologized.)

Before that, in 2009, Microsoft ran an ad campaign called “Laptop Hunters” that featured putative real consumers saving money by buying Windows-based PCs rather than Apple’s comparable but pricier models. Microsoft also promoted its Zune MP3 player by taking potshots at the iPod that year.

It’s unclear whether the tactic will work this time around. However, if Microsoft was somehow able to clone Rudolph and have him run the same comparison with the tens of millions of people who own iPhones and Android devices, it might just do the trick.

BONUS: Nokia Lumia 920: A Big Phone With a Killer Camera [REVIEW]

5 Digital Highlights From New York Fashion Week

5-digital-highlights-from-new-york-fashion-week-61fea41d28A model wearing Google Glass backstage at Diane von Furstenberg’s show in Lincoln Center.

Designers didn’t just bring new clothes to Lincoln Center during New York Fashion Week — several introduced new uses for digital technology as well.

Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.

A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days later. Tweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during Fashion Week, according to third-party data from social media agency, Whispr Group.

Beyond DVF’s show, New York Fashion Week, which ended last Thursday, witnessed the appearance of stylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup CutOnYourBias to let fans shape their collections. Live streams continued to grow in popularity, with new twists from Marc Jacobs and Oscar de la Renta. For a full roundup, check out the gallery below.

Navigating the Legal Pitfalls of Augmented Reality

Navigating-the-legal-pitfalls-of-augmented-reality-a9fbb76fb9Alysa Z. Hutnik is a partner in the advertising and privacy practices at Kelley Drye & Warren, LLP. Her co-author, Matthew P. Sullivan, is an advertising and privacy associate at Kelley Drye & Warren, LLP. Read more on Kelley Drye’s advertising law blog Ad Law Access, or keep up with the group on Facebook and Twitter.

In the past year, augmented reality (AR) has moved beyond a sci-fi novelty to a credible marketing tool for brands and retailers. While part of a niche industry, AR applications are being championed by tech players like Google and Nokia, and a host of mobile app developers have launched AR apps for the growing number of smartphones and portable computing devices. Tech analyst firm Juniper Research estimates that AR apps will generate close to $300 million in global revenue next year.

The power of AR, particularly for marketers, is its ability to overlay highly relevant, timely and interactive data about specific products or services within a user’s live physical environment. For example, companies are using AR to transform home or online shopping by bringing to life static, two-dimensional images ? see Ikea’s 2013 catalog and Phillips TV Buying Guide mobile app ? or leveraging geolocational data to augment users’ real-world retail experiences with instant data on pricing, reviews or special discounts (such as IBM’s personal shopping assistant).

If you’re considering whether to add an AR app to your marketing mix, be aware that traditional advertising law principles still apply, and that both federal and state regulators are keeping a watchful eye on AR’s potential impact on consumer privacy.

Traditional Advertising and Disclosure Rules Apply

A unique aspect of AR is that it allows retailers to give online or mobile shoppers a realistic, up-close, three-dimensional or enhanced view of their products prior to purchase (think virtual dressing rooms). If your AR app is used to promote or drive sales for a particular product, be sure to avoid overstating or exaggerating the features, functions or appearances of the product, or leaving out material information that could sway the consumer’s purchasing decision.

In September, the Federal Trade Commission (FTC) published a marketing guide for mobile app developers. It clarifies that long standing truth-in-advertising standards apply in the virtual world to the same extent as in the real world.

The key takeaway: Disclosures must be clear and conspicuous. That is, you should look at your app from the perspective of the average user and ensure that disclosures are big and clear enough so that users actually notice them and understand what they say. Another rule of thumb is to keep your disclosures short and simple, and use consistent language and design features within your app. Before launching your app, carefully consider how best to make necessary disclosures visible and accessible in the AR context.

You can expect more guidance on disclosures in the near future when the FTC releases its updated Dot Com Disclosures Guide.

Take Consumer Privacy Seriously

To unlock AR’s full potential, developers are integrating the visual elements of AR with users’ personal information, including geolocational and financial data, facial recognition information and users’ social media contacts.

Given the increased scrutiny over mobile app privacy practices (see here and here), the following four recommendations should serve as the starting point for your privacy compliance analysis as you develop your AR app.

  1. Disclose your privacy practices. As with advertising disclosures, privacy-focused disclosures must be clear and conspicuous, and they must be available before users download your app. In October, as part of an ongoing effort to improve privacy protections on mobile apps, the California Attorney General notified a number of developers that their mobile apps did not comply with state privacy laws. These laws require online operators that collect personal information to post a conspicuous privacy policy that is reasonably accessible to users prior to download. The developers have 30 days to comply or risk penalties of up to $2,500 for each time the non-compliant mobile app is downloaded.

  2. Obtain user consent before collecting location data. An increasing number of AR apps tap into geolocation data to provide the user with real-time information about their surrounding physical environment. The FTC’s guidance on mobile apps cautions developers to avoid collecting sensitive consumer data, such as precise location information, without first obtaining users’ affirmative consent.

  3. Create a plan at the outset to limit potential privacy issues. Companies like Viewdle, which was recently acquired by Google, are using facial recognition technology to enhance AR features used in mobile gaming, social networking and social media. In October, the FTC issued a report on facial recognition technology that includes the following best practices when collecting users’ personal data: (1) collect only the personal data that you need, and retain it for only as long as you need it; (2) securely store the data that you retain, limit third-party access to a need-to-know basis and safely dispose of the data; and (3) tell users when their data may be used to link them to third-party information or publicly available sources.

  4. Be careful with children. AR apps can be highly persuasive marketing tools, particularly with children, who may be unable to distinguish between the real and virtual worlds. Earlier this year, an FTC report found that few mobile app targeted to kids included information on the apps’ data collection practices. If you collect personal information from children under 13, you need to comply with the Children’s Online Privacy Protection Act (COPPA), which requires companies to obtain verifiable consent from parents before they collect personal information from their children. Under an FTC proposal now in review, “personal information” would include (1) location data emitted by a child’s mobile device; and (2) persistent identifiers such as cookies, IP addresses and any unique device identifiers, unless this data is used only to support the internal operations of the app.

Have you interacted with AR apps? Do you have concerns about the technology’s privacy and disclosure practices? Share your take in the comments below.

Image courtesy of Flickr, jason.mcdermott.

Read more: http://mashable.com/2012/11/21/augmented-reality-advertising-privacy-law/

‘Elle’ Invites Facebook Fans to Collaborate on Photo Shoot

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In a creative crowdsourcing endeavor, Elle magazine is using Facebook to conduct a “readers’ choice” fashion shoot with creative director Joe Zee.

Between now and Sept. 20, the Hearst-owned fashion title is asking readers to choose between themes (“The New Great Gatsby,” “Big Top” or “Femme Fatale”), models, clothing, accessories and one surprise category. Voting will be held in five consecutive rounds in a Milyoni-powered Facebook app. Clothes and accessories are being provided by Amazon-owned retailer Shopbop.

On the 21st, Elle will livestream the shoot on Facebook. The final images will appear in a spread in the magazine’s December issue, which hits newsstands Nov. 13. Augmented reality technology will be incorporated into the issue to enable readers to pull up additional content from the shoot, Elle said in a statement.

To maintain reader enthusiasm between the end of September and mid-November, Elle will host a range of social media contests related to the shoot. Fans will be encouraged to create Pinterest boards and stage their own photo shoots to post to Instagram. Contest winners may be eligible to appear in an upcoming issue of Elle.

This isn’t the first time a brand has handed over the styling reins to online audiences. In late 2010, London-based fashion label Ted Baker invited fashion bloggers to partake in an online styling session. Participants used a live video stream and Twitter to direct hair stylists, makeup artists, runners and models as they created a number of different looks from pieces of Ted Baker’s Autumn/Winter 2010 collection. Spectators could watch and tweet in their own suggestions, but couldn’t take part in the process as directly as they will be able to with Elle.

Read more: http://mashable.com/2012/09/11/elle-facebook-photo-shoot/

Watch This Magazine Cover Transform Into an Interactive Game

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The cover of ShortList, a weekly men’s magazine in the UK, took on a uniquely interactive quality this week thanks to Blippar.

Using Blippar’s augmented reality app for iPhone or Android devices, readers can scan the arcade game-style art on the cover to bring a fully playable version to life on their phones, as shown in the video above. Elsewhere in the issue, readers can use the app to pull up extra slideshows, vote in polls, take quizzes and more.

Blippar, a UK-based startup that set up its first U.S. office in Manhattan earlier this year, has been making increasingly frequent appearances in ads and even the cover of Justin Bieber’s last big album release, Believe. Meanwhile, augmented reality and other 2D-code-activated applications are being integrated into a broader array of magazine titles, including Allure, The Atlantic, Elle and Esquire.

Read more: http://mashable.com/2012/11/09/magazine-interactive-game-cover/

Are Unmanned Drones the Future of Journalism?

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Independent journalist Tim Pool thinks the future of journalism could rely on drones. Mashable is thrilled to announce that he will give an in depth discussion on this at the 2012 Mashable Media Summit.

The Mashable Media Summit is a one-day conference that explores how new forms of technology are redefining media. The brightest minds in the industry will come together Nov. 2 at the TimesCenter in New York City to explore the latest innovations in the space and the future of journalism. Get your tickets now before they sell out!

Eventbrite - Mashable Media Summit 2012

Tim Pool was featured as part of TIME‘s person of the year (The Protester) as “Media Messenger of Zucotti Park.” Pool was also a nominee for TIME‘s 100 most influential people in the world. He will answer the most pressing questions about drone journalism.

This will definitely be a discussion you won’t forget, so make sure to get your tickets now! Tickets include all conference sessions, breakfast, lunch and a networking reception.

Also speaking at the Mashable Media Summit is a stellar lineup of speakers from Facebook, Reddit, Tumblr, Salon, AKQA, PBS and Hearst, among others. This one-day conference promises to offer a dynamic program of topics, ranging from the digital transformation of traditional media organizations to the latest trends in major social networking sites.

Image courtesy of Flickr, cliff1066™.

Mashable Media Summit Information

Date: Friday, Nov. 2, 2012
Time: 10:00 a.m. – 5:00 p.m.
Location: The TimesCenter, 242 West 41st Street, New York, NY 10036
Tickets: Purchase tickets on Eventbrite.


Supporting Sponsor

Sponsorship Opportunities

A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact sponsorships@mashable.com for opportunities.

Read more: http://mashable.com/2012/10/05/tim-pool-media-summit/

70+ Events in Business, Innovation and More

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Le Web Paris 2013 Conference on December 13, 2013
Image: Flickr, Le Web

The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward, from those in Boston to London. If you don’t find something that’s right for you, check out more than 60 events featured in our complete listing.

On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of past events to get previews of what to expect. You can also follow @MashableEvents on Twitter to catch the best events before they sell out.


augmented

Augmented World Expo: NY
Date: Mar. 25
Location: New York, N.Y.

Some of the most notable names in AR and Wearable tech will showcase their latest innovations at Augmented World Expo: NY including Metaio, Augmate, Flyby, Vuzix, Deloitte, Daqri and more. Enjoy exciting live demos and presentations by leading Smart Glasses, Wearables and Augmented Reality companies, Educational sessions and tutorials for developers and designers.


crowdfunding

Silicon Valley CrowdFunding Conference
Date: April 3 to 4
Location: Palo Alto, Calif.

We invite you to the 2nd annual Crowdfunding Conference which will bring together traditional private investors and crowdfunders. Crowdfunding Conference provides the participants with the unique opportunity to discuss current state of the industry, to learn from experts in venture capital, business angel and crowdfunding fields, to network and find new partnerships.


business

Useful Business Analytics Summit
Date: June 10 to 11
Location: Boston, Mass.

The Useful Business Analytics Summit is a platform for corporate peers to meet and determine how analytics can improve business decision making. The focus will be on how to identify and analyze useful data, to get useful insights which can drive useful business decisions. Presenters will be exclusively corporate practitioners -professionals who are dedicating their careers to promoting and facilitating data driven decisions in their organizations.


engage

Engage London 2014
Date: April 30
Location: London

Socialbakers invites you to Engage London 2014, an international conference for social marketers, by social marketers. A day of exclusive insights, expert advice and interactive discussion, Engage is where the future of social marketing gets delivered.


innovation

Innovation Forum 2014
Date: Mar. 27
Location: Berkeley, Calif.

How can you take your company’s innovative ideas to the next level? Join The Economist’s Innovation Forum for discussion and debate about the critical issues surrounding innovation and product development across industries. The fifth-annual conference will gather the country’s most respected experts to explore how to create and implement your company’s innovative ideas.



Visit our full list of upcoming conferences and events here.

Want to promote your event on the Mashable Events Board? Post it here.

Read more: http://mashable.com/2014/03/12/events-business-innovation-more/

Hate Telemarketing Robocalls? FTC Wants to Stop Them

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Federal Trade Commission Chairman Jon Leibowitz is not a fan of Rachel from Card Services.

“Rachel, you are now Public Enemy No. 1,” Leibowitz joked on Thursday at the start of an FTC summit focused on ways to crack down on the not-so-humorous subject of illegal robocalls, which are automated telemarketing calls. Leibowitz said the commission gets thousands of complaints a month about the robocalls from Rachel and the credit card scam her sponsors are pushing, as well as many others.

The FTC summit focused on both technological and regulatory tools to curtail annoying robocalls to consumers from telemarketers. While the calls are often associated with landline phones, robocalls also are migrating to wireless phones as more Americans give up their landline phones and rely only on a cell phone.

Experts who appeared at the summit offered consumers a variety of ways to help reduce the annoying calls. Some of the proposed remedies are as simple as using caller i.d. and signing up for the National Do-Not-Call Registry to screen out unwanted calls or technologies that aim to block such calls. For wireless callers, there are apps that consumers can use to screen out both wireless robocalls and associated text messages, said Andrew Whitt, Verizon Communications director of network operations and corporate technology. But none of these solutions are foolproof.

The FTC said it is aggressively going after companies that call consumers with pre-recorded telemarketing calls without their permission. Violators could face fines as stiff as $16,000 per call. Despite this, there is still enough of an economic incentive for robocallers to chance getting caught, said Kevin Rupy, US Telecom’s senior director of law and policy. Some of the ways they make money include getting consumers to respond to the scams they are pushing, which might promise lower-credit card rates, he said.

The FTC offered up a challenge on Thursday to innovators to come up with a “technological solution that will reduce substantially the number of illegal robocalls both on landlines and mobile phones,” FTC Bureau of Consumer Protection Director David Vladeck said at the end of the summit.

The agency is offering a $50,000 award to college students or other individuals or small companies who come up with a new solution that blocks illegal robocalls but allows legitimate calls to go through. It must be easy to use and deploy and work much better in tackling the robocall problem than other technologies on the market today, Vladeck said. The contest formally opens on Oct. 25 and the deadline for submitting a solution is Jan. 17. The FTC plans to announce the winner in early April.

“Everyone wants to put Rachel and her robotic colleagues in their rear view mirror,” Vladeck said.

Image courtesy of Flickr, brenbot

This article originally published at National Journal
here

Read more: http://mashable.com/2012/10/19/robocall-challenge/

40+ Events in 3D Printing, Entertainment Tech and More

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Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether that’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks below include events in New York, Chicago and London. If you don’t find something that’s a fit for you, you can check out more than 40 events in our complete listings.

On the Events Board, you can sort listings by date added, get discount codes for Mashable readers and, in some cases, watch a video of a past event so you can know what to expect. You can also follow our events account on Twitter so you’ll catch the best events before they sell out.


Inside Bitcoins
Date: July 30
Location: New Yorker, New York City

Virtual currencies are taking off, as platform and processing systems become more reliable and traditional merchants begin to adopt new forms of payment. The Inside Bitcoins conference and expo on July 30 will explore key issues including the future of currency, FinTech business trends, investment strategies and opportunities, and more. The program is designed to provide an overview of where the virtual currency industry is today and what business opportunities are on the horizon.


Inside 3D Printing Conference & Expo
Date: July 10 – July 11
Location: McCormick Place Convention Center, Chicago

Inside 3D Printing Conference & Expo has rapidly become the B2B tradeshow for the 3D printing industry. The recent New York City conference attracted more than 3,000 attendees and had significant 3D printing organizations as exhibitors, including 3D Systems, MakerBot, and Stratasys. The summer edition, programmed by Hod Lipson, takes place in Chicago. The program is geared to provide attendees with a strong foundation and understanding of where the 3D printing industry is today and what business opportunities are on the horizon.


Augmented Reality Summit (AR Summit)
Date: June 20
Location: Altitude London, London

Now in its 3rd year, the AR Summit, a one day conference & expo is set to return in 2013, providing a unique insight into the capabilities, innovations, successes and future direction of AR. This platform is designed to bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace the concepts AR brings.


Content Summit for PR, Social Media and Marketing Professionals
Date: June 24 – June 26
Location: Gleacher Center, Chicago

Master the most critical element in PR and marketing today: Content. 17 speakers will discuss the ROI of developing irresistible content, and how to get your staff excited about writing narratives that help employees and customers solve problems and share knowledge.

Mashable readers save $200 by using the code MASH12.


Entertainment Technology in the Internet Age
Date: June 18 – June 19
Location: Stanford Graduate School of Business, Knight Management Center, Stanford

Through a series of panel discussions and presentations, with ample opportunity for audience participation, the ETIA conference will examine topics within the areas of Internet-focused content creation, distribution, and monetization, as well as technical tools and solutions for shaping the user experience.



Visit our full list of upcoming conferences and events here.

Want to promote your event on Mashable‘s Events Board? Submit it here.

Image via Mario Tama/Getty Images

Read more: http://mashable.com/2013/05/30/events-3d-printing-entertainment/