Tag Archives: Marketing

5 Digital Highlights From New York Fashion Week

5-digital-highlights-from-new-york-fashion-week-61fea41d28A model wearing Google Glass backstage at Diane von Furstenberg’s show in Lincoln Center.

Designers didn’t just bring new clothes to Lincoln Center during New York Fashion Week — several introduced new uses for digital technology as well.

Diane von Furstenberg led the pack, surprising in-person and online attendees by showcasing Google Glass — the futuristic eyewear device Google is building — down the runway. Photos were taken backstage using the device, and shared to DVF’s Google+ Page ahead of and during the show.

A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days later. Tweets about the DVF show were up 160% from last season, making her the third most talked-about designer on Twitter during Fashion Week, according to third-party data from social media agency, Whispr Group.

Beyond DVF’s show, New York Fashion Week, which ended last Thursday, witnessed the appearance of stylish gadgets from the likes of HTC and Rebecca Minkoff. Reporters used short-form mobile video for new kinds of coverage, and several emerging designers teamed up with startup CutOnYourBias to let fans shape their collections. Live streams continued to grow in popularity, with new twists from Marc Jacobs and Oscar de la Renta. For a full roundup, check out the gallery below.

Loom Decor Puts Professional Design Materials in Your Hands

Fabric-store

The Fabric World Interiors store in London.
Image: Flickr, Herry Lawford

During her time at a top New York City interior-design firm, Ashley Gensler became frustrated by the exclusivity of the industry; most products are available only “to the trade,” and high fees limit access to great design. Armed with an MBA from the MIT Sloan School of Management and a background in design, Gensler set out to change this industry standard, launching Loom Decor in 2012. She and co-founder Nichole Ocepek have built Loom into a comprehensive online resource for high-end custom textile furnishings at prices accessible to customers and designers alike.

Gensler talked with us about why they started the business and what technology made it possible.

BND: What problem were you hoping to solve with your business?

A.G.: Fundamentally, I believe DIY decorators like me should have the same access to gorgeous, high-quality decor as professional designers do, and at an accessible price. Unfortunately, the traditional interior-design market is highly exclusive, offering most products only through professional designers. Antiquated supply chains and structures make most of those products, especially fabrics, too expensive for 99 percent of homeowners. So, I set out to make custom home decor accessible to the masses. Combining easy-to-use online configuration tools, complimentary design assistance, and access to more than 400 designer-quality fabrics and customizable products, Loom offers the same high-end custom textiles highlighted in the professionally designed homes of shelter publications, but at a fraction of the cost.

BND: Could your business have existed 20 years ago?

A.G.: Not in terms of the ease of service and experience we provide, nor to the market we serve. There have been workrooms doing custom decor for interior designers for a hundred years, but empowering consumers to design their own decor was not an option 20 years ago, for several reasons.

The technology for dynamic visualization and online configuration, which is key to customers’ ability to see what they are about to purchase, was not available (at least not at a cost that would have made sense).

Consumers’ interest in personalization and DIY was just evolving at the time. The expectation back then was that you would hire an interior designer (if you could afford it), and if you couldn’t, then you would just have to settle with what was available in stores. Thus, the mentality to want to purchase custom decor specific to your style and vision was not in the consumer psyche. Now, we have a plethora of blogs, DIY shows and online resources that not only educate and empower, but encourage the average homeowner to want to take on their own decorating projects.

While you could likely access some of these services in stores or by calling someone (in which case you would have to know a lot about what you wanted), an online experience 20 years ago would have been so clunky that nobody would have wanted to use it. After all, most people didn’t even like to shop for basic items online 20 years ago, let alone be involved in the design process.

BND: What modern technology (or technologies) has made your business possible?

A.G.: Dynamic visualization software is the No. 1 technology that has enabled our business. This technology is at the crux of the experience of creating or modifying your own furnishing. These are big purchases for homeowners, and they live with them for a long time.
Most people have a very hard time visualizing the choices they are making — like what a certain print will look like as a curtain — and dynamic visualization software allows us to show them exactly what their product will look like before they buy it — not just some unrealistic rendition, but with photorealistic quality. This also allows us to show a catalog of thousands of furnishings. Each product silhouette is available in hundreds of different fabrics. We don’t even need to take inventory or photograph all of those items individually, which would be cost-prohibitive, knowing that we would have to keep up with the latest trends and carry more unique, chic styles than a mass-market ready-made approach can allow.

BND: Is there a technology you can’t live without?

A.G.:My iPhone. As an entrepreneur, I’m so busy that I feel like I have to make use of every little moment. So, I have my smartphone out on my commute into work, emailing away and planning out my day before I ever step foot into the office. Plus, it’s great for jotting down ideas when I’m out and about, and for browsing design mags and Pinterest for creative inspiration. And, let’s be honest — who doesn’t love the games (when I have five minutes to play them)?

BND: If you could hire one extra person right now, what would you have him or her do?

A.G.: Marketing, marketing, marketing. The hardest part of starting up a business is getting in front of your potential customers and breaking through all the noise. Not only are we up against large, established retailers, but as a new company, we don’t have a long history with Google or with the industry, so we have to build credibility to jump-start our SEO, increase our press coverage and build an email list, among many other things. It’s starting from ground zero, and you don’t have a business if you don’t have customers.

BND: What technology do you wish existed?

A.G.: We would really like to be able to show our products in our customers’ homes. I wish there were a much more sophisticated way for users to take photos of their rooms and, with just a few clicks, make a 3D model that they could then start “modifying” as part of their decorating process.

The basic technology exists — larger companies are already using apps and programs that allow them to create 3D modeling and use augmented reality. But it’s the user experience that is still clunky. The imagery is often unrealistic, which can sometimes be a turnoff (for the furnishing you are considering).

BND: What app are you relying on most right now?

A.G.: My Measures & Dimensions on the iPhone and iPad. My husband and I are house hunting, and it’s coming in very handy for recording dimensions during open houses. It lets you snap a picture using your camera and write dimensions directly on the image. Plus, our stylists swear by it for measuring windows for drapery.

BND: What technology do you think is most overrated?

A.G.: Google Glass. First, it kind of freaks me out. Someone once showed me how it works and said, “See? I just blinked and took your picture.” I mean, at least with a cellphone, you can see when someone is being creepy! Second, it’s already bad enough that we are glued to our phones half the time when we are out with friends (me included). Imagine if everyone were staring off into “Terminator” space. Talk about impersonal!

BND: What’s the most valuable non-tech skill an entrepreneur needs?

A.G.: The ability to communicate a vision. As an entrepreneur, you have to be able to not only envision what you want to build (or, better yet, what your customerswant to build), but also describe it in a compelling way not only to investors, but literally everybody you encounter in business. That includes your customers, to get them to purchase and advocate for you, as well as your partners and vendors, to get them to work with you and believe in your concept. And, most importantly in my mind, you need to communicate your vision to your team, not only to convince great people to come work for you, but also to get them all aligned to work toward a common vision.

This article originally published at BusinessNewsDaily
here

Read more: http://mashable.com/2014/03/03/ashley-baker-gensler-loom-decor/

‘Elle’ Invites Facebook Fans to Collaborate on Photo Shoot

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In a creative crowdsourcing endeavor, Elle magazine is using Facebook to conduct a “readers’ choice” fashion shoot with creative director Joe Zee.

Between now and Sept. 20, the Hearst-owned fashion title is asking readers to choose between themes (“The New Great Gatsby,” “Big Top” or “Femme Fatale”), models, clothing, accessories and one surprise category. Voting will be held in five consecutive rounds in a Milyoni-powered Facebook app. Clothes and accessories are being provided by Amazon-owned retailer Shopbop.

On the 21st, Elle will livestream the shoot on Facebook. The final images will appear in a spread in the magazine’s December issue, which hits newsstands Nov. 13. Augmented reality technology will be incorporated into the issue to enable readers to pull up additional content from the shoot, Elle said in a statement.

To maintain reader enthusiasm between the end of September and mid-November, Elle will host a range of social media contests related to the shoot. Fans will be encouraged to create Pinterest boards and stage their own photo shoots to post to Instagram. Contest winners may be eligible to appear in an upcoming issue of Elle.

This isn’t the first time a brand has handed over the styling reins to online audiences. In late 2010, London-based fashion label Ted Baker invited fashion bloggers to partake in an online styling session. Participants used a live video stream and Twitter to direct hair stylists, makeup artists, runners and models as they created a number of different looks from pieces of Ted Baker’s Autumn/Winter 2010 collection. Spectators could watch and tweet in their own suggestions, but couldn’t take part in the process as directly as they will be able to with Elle.

Read more: http://mashable.com/2012/09/11/elle-facebook-photo-shoot/

Hate Telemarketing Robocalls? FTC Wants to Stop Them

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Federal Trade Commission Chairman Jon Leibowitz is not a fan of Rachel from Card Services.

“Rachel, you are now Public Enemy No. 1,” Leibowitz joked on Thursday at the start of an FTC summit focused on ways to crack down on the not-so-humorous subject of illegal robocalls, which are automated telemarketing calls. Leibowitz said the commission gets thousands of complaints a month about the robocalls from Rachel and the credit card scam her sponsors are pushing, as well as many others.

The FTC summit focused on both technological and regulatory tools to curtail annoying robocalls to consumers from telemarketers. While the calls are often associated with landline phones, robocalls also are migrating to wireless phones as more Americans give up their landline phones and rely only on a cell phone.

Experts who appeared at the summit offered consumers a variety of ways to help reduce the annoying calls. Some of the proposed remedies are as simple as using caller i.d. and signing up for the National Do-Not-Call Registry to screen out unwanted calls or technologies that aim to block such calls. For wireless callers, there are apps that consumers can use to screen out both wireless robocalls and associated text messages, said Andrew Whitt, Verizon Communications director of network operations and corporate technology. But none of these solutions are foolproof.

The FTC said it is aggressively going after companies that call consumers with pre-recorded telemarketing calls without their permission. Violators could face fines as stiff as $16,000 per call. Despite this, there is still enough of an economic incentive for robocallers to chance getting caught, said Kevin Rupy, US Telecom’s senior director of law and policy. Some of the ways they make money include getting consumers to respond to the scams they are pushing, which might promise lower-credit card rates, he said.

The FTC offered up a challenge on Thursday to innovators to come up with a “technological solution that will reduce substantially the number of illegal robocalls both on landlines and mobile phones,” FTC Bureau of Consumer Protection Director David Vladeck said at the end of the summit.

The agency is offering a $50,000 award to college students or other individuals or small companies who come up with a new solution that blocks illegal robocalls but allows legitimate calls to go through. It must be easy to use and deploy and work much better in tackling the robocall problem than other technologies on the market today, Vladeck said. The contest formally opens on Oct. 25 and the deadline for submitting a solution is Jan. 17. The FTC plans to announce the winner in early April.

“Everyone wants to put Rachel and her robotic colleagues in their rear view mirror,” Vladeck said.

Image courtesy of Flickr, brenbot

This article originally published at National Journal
here

Read more: http://mashable.com/2012/10/19/robocall-challenge/

40+ Events in 3D Printing, Entertainment Tech and More

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Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether that’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks below include events in New York, Chicago and London. If you don’t find something that’s a fit for you, you can check out more than 40 events in our complete listings.

On the Events Board, you can sort listings by date added, get discount codes for Mashable readers and, in some cases, watch a video of a past event so you can know what to expect. You can also follow our events account on Twitter so you’ll catch the best events before they sell out.


Inside Bitcoins
Date: July 30
Location: New Yorker, New York City

Virtual currencies are taking off, as platform and processing systems become more reliable and traditional merchants begin to adopt new forms of payment. The Inside Bitcoins conference and expo on July 30 will explore key issues including the future of currency, FinTech business trends, investment strategies and opportunities, and more. The program is designed to provide an overview of where the virtual currency industry is today and what business opportunities are on the horizon.


Inside 3D Printing Conference & Expo
Date: July 10 – July 11
Location: McCormick Place Convention Center, Chicago

Inside 3D Printing Conference & Expo has rapidly become the B2B tradeshow for the 3D printing industry. The recent New York City conference attracted more than 3,000 attendees and had significant 3D printing organizations as exhibitors, including 3D Systems, MakerBot, and Stratasys. The summer edition, programmed by Hod Lipson, takes place in Chicago. The program is geared to provide attendees with a strong foundation and understanding of where the 3D printing industry is today and what business opportunities are on the horizon.


Augmented Reality Summit (AR Summit)
Date: June 20
Location: Altitude London, London

Now in its 3rd year, the AR Summit, a one day conference & expo is set to return in 2013, providing a unique insight into the capabilities, innovations, successes and future direction of AR. This platform is designed to bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace the concepts AR brings.


Content Summit for PR, Social Media and Marketing Professionals
Date: June 24 – June 26
Location: Gleacher Center, Chicago

Master the most critical element in PR and marketing today: Content. 17 speakers will discuss the ROI of developing irresistible content, and how to get your staff excited about writing narratives that help employees and customers solve problems and share knowledge.

Mashable readers save $200 by using the code MASH12.


Entertainment Technology in the Internet Age
Date: June 18 – June 19
Location: Stanford Graduate School of Business, Knight Management Center, Stanford

Through a series of panel discussions and presentations, with ample opportunity for audience participation, the ETIA conference will examine topics within the areas of Internet-focused content creation, distribution, and monetization, as well as technical tools and solutions for shaping the user experience.



Visit our full list of upcoming conferences and events here.

Want to promote your event on Mashable‘s Events Board? Submit it here.

Image via Mario Tama/Getty Images

Read more: http://mashable.com/2013/05/30/events-3d-printing-entertainment/

Is This What it Takes to Market Vodka? Pitchmen Pose as Window Washers

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How do you reach white-collar professionals who routinely work 80-hour weeks? Ultimat Vodka offered one answer to that question, though it’s not clear how scalable it is.

The vodka brand dispatched a dapper-looking gentlemen in New York and Chicago to pose as a window-washer outside office buildings. Peering in from the windows, they shook the workers out of their stupor with an honest admission written on a placard: “You people are hard to reach.” The spokesmen then beckoned the workers to get out in the fresh air — preferably before 6 — and have a drink.

If the video above is to believed, the technique worked: The office drones cracked smiles and met the Ultimat pitchman later for cocktails.

Though sending Ultimat’s window washers out to recruit more fans would be challenging on a grand scale, thanks to the magic of YouTube, a million or so people have been won over since the video went up on July 26.

What do you think? Would you take Ultimat’s spokesman up on his offer? Do you give the brand points for cleverness? Let us know in the comments.

Read more: http://mashable.com/2012/07/30/market-vodka-pitchman-window-washer/

Mashable Weekend Recap: 65 Stories You Might Have Missed

Mashable-weekend-recap-65-stories-you-might-have-missed-cab0c8fda5

The weekend started off with a bang, thanks to the dazzling opening ceremony of the 2012 Olympic Games. That was spectacular enough to get everyone super-ready for the athletic competition involving our entire planet.

There were plenty of stories about the Olympics, and at the same time, your intrepid Mashable team discovered so much more — happenings in the digital world, tech innovations that felt like they were from a future world, and GIFs, comics and weekend fun that seemed to be from another world entirely.

Best of all, we’ve gathered all those stories here for you, in one big easy-to-peruse package. So take a look at the latest Weekend Recap, where you can catch up with the entire weekend of delightful news and views, right here:

Editor’s Picks

James Bond and the Queen Parachute Into the Olympics [VIDEO]

Please, NBC and IOC, Learn How to Share the Olympics

13 Surprising OS X Mountain Lion Facts [SUNDAY COMICS]

Top 10 Twitter Pics of the Week

Mountain Lion Vs. Windows 8: Which One Is Better?

Best Pics Yet: This Could Be the Real iPhone 5

How to Watch the 2012 Summer Olympics Online

Spoilers: Angry Olympics Fans Tweet Their Protests, NBC Responds

Top 10 Tech This Week [PICS]

News & Opinion

Marissa Mayer Brings Free Food to Yahoo, Eyes Acquisitions [REPORT]

MTV’s ‘Teen Wolf’ Facebook Game Is Feast for Fans in First 5 Weeks

Where to Get Back-to-School Deals on Tablets, Computers

How Dictation Tools Can Help Speed Up Your Workflow [INFOGRAPHIC]

Russian Cargo Spacecraft Docks With Space Station on 2nd Try

Olympic Check-Ins: Hot Foursquare Deals and Badges for London 2012

Record-Setting Electric Plane Flight Almost Didn’t Make It [VIDEO]

Mysterious Billionaire Commissions World’s Largest Yacht [VIDEO]

Twitter Jokester’s ‘Bomb Threat’ Charges Dropped [VIDEO]

Olympic Popularity: Starcount Reveals Which Olympic Athletes Are Trending

Amazon Sales Tax — What it Means for You

Down to the Millisecond: All About Olympics Timing

Trioh! The Flashlight You Can See When The Power Goes Out

On Reddit, Rapists Say They’re Sorry

Latest Apple Ads Take a Turn for the Worse

Why the London 2012 Olympics Is the First Real-Time Games

The 9 Most Important Tablet Mysteries of 2012

Device Turns Eye Movement Into Handwriting

Apple Considered Investing in Twitter [REPORT]

Hidden Genius Project Provides Tech Mentorship for Young Black Men

What Higher Education Will Look Like in 2020 [STUDY]

Why Do We Keep Going Back to Mars?

This Is What the Olympians From 100 Years Ago Looked Like

Shedding Light on Mitt Romney’s Unexplained Twitter Surge

New Leaked Pics May Hint at iPhone 5 Design

Chick-fil-A PR Chief Dies as Company Battles Controversy

Hacking the Olympics Opening Ceremony

Romney Advisor Tweets ‘Follow Friday’ List of Potential VPs

Facebook’s Not the Only One Struggling With Mobile Advertising

Weekend Leisure

This Cute, Cubed Bamboo Speaker Packs Crazy Sound [VIDEO]

9 Nifty Laptop Feet to Keep Your PC Running Cool

Kickstarter Project Is a ‘Smartwatch’ for Your Smartphone

‘Fund Me Maybe’ Is Tech World’s Parody of ‘Call Me Maybe’ [VIDEO]

10 Stylish Onesies for Baby Geeks

12 Pictures of Animals Being Forced to Marry

It’s Official: This Is the Cutest Picture on the Internet

Twitter Doghouse Lets You Temporarily Dump Annoying Tweeps

Top 10 GIFs of the Week

Boys Will Be Boys In This ‘Girls’ Parody [VIDEO]

10 Brits Snubbed from the Olympic Opening Ceremony

You Have Upset The Tetris God [VIDEO]

Sneak Peek: Justin Bieber Teases ‘As Long As You Love Me’ Video

If ‘A Space Odyssey’ Were Remade as a Hollywood Blockbuster

Forget Traditional Tours; Vayable Helps You Discover New Ways to Travel

Listen to Talk Radio on Your iPhone? You’re Probably a Liberal

You’ll Grin and Bear it With This Wild Live Video Stream

Mr. Bean Gets Carried Away During Olympics Appearance

Get a Bird’s-Eye View of 25 Olympic Stadiums

Top 6 Comments on Mashable This Week

Helpful Resources

Everything You Need to Know About Foursquare’s New Merchant Tools

How to Structure Your Daily Job Search to Help Land Your Next Job

50 Digital Media Resources You May Have Missed

6 Key Software Updates You Should Be Doing

The Beginner’s Guide to Socialcam

4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes

The Anatomy of a Killer Content Marketing Strategy

Read more: http://mashable.com/2012/07/30/weekend-recap-64/

Experts discuss extreme weather and climate change reporting at the Media Summit

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Image: Alexander Gerst/ESA/NASA/Associated Press

Climate change is a critical discussion in this day and age, and communicating its intricacies can be a challenge. At the Mashable Media Summit we’ve added a session on telling the stories of climate change in the digital age.

Eventbrite - Mashable Media Summit: Formats of Creativity

The session, titled “Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age,” will be led by Mashable’s Senior Climate Reporter Andrew Freedman and will analyze the most effective ways to communicate climate change given the multitude of perspectives on the climate change issue.

Speakers joining this session include:

  • Neil Katz, Editor in Chief/ V.P. of Digital Content, The Weather Channel

  • Bernadette Woods Placky, Meteorologist and Climate Matters Program Director, Climate Central

Other previously announced sessions at Media Summit will include media experts like Pete Cashmore, Mashable‘s founder and CEO; Jill Abramson, Harvard University lecturer; Joanna Coles, editor in chief of Cosmopolitan magazine; and Piper Kerman, author of Orange Is the New Black in conversation with Larry Smith, founder of Smith Magazine.

The Media Summit is a one-day conference analyzing the impact of technology on the media industry, with an emphasis on the evolution of storytelling. Speakers will discuss media trends like the rise of big data and mobile, the impact of global social media campaigns, how to use visual platforms to enhance your story and much more.

For a full list of speakers and agenda, check out the Media Summit website. Ticket prices will increase on Thursday, so make sure to reserve your spot early.

Read more: http://mashable.com/2014/11/25/climate-session-media-summit/

50 Digital Media Resources You May Have Missed

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Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves.

There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on some of Mashable‘s features coverage this week. If you’re looking for the cure, you’ve come to the right place; here’s the roundup of the week’s top digital media resources.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/07/14/digital-media-resources-48/

52 Digital Media Resources You May Have Missed

52-digital-media-resources-you-may-have-missed-a31d1dd015

It may not have been a good week for Big Bird, but it was a good one for Detroit Tigers infielder Miguel Cabrera, who won the first Triple Crown since 1967. Over the past few days we’ve witness the beginning of debate season and the end of baseball’s regular season.

With all that going on, it’s understandable if you lost track of what’s happening in the social media and tech world. To get you up to speed, we’ve rounded up all our best feature stories from the past week.

The Lifestyle section was particularly active with resources that could help improve your ever-important quality of life. You can also start crossing names of your holiday shopping list with gift ideas such as geeky wine racks, funky iPhone cases and a high-end coffee maker that brews the perfect cup of java.

For you political junkies, be sure to check out our new special feature on how the digital sphere is shaping modern campaigning and elections. There’s also plenty of information regarding social media and business. It’s all here; dig in.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/10/06/digital-media-resources-57/