Tag Archives: Marketing

Mashable Weekend Recap: 65 Stories You Might Have Missed

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The weekend started off with a bang, thanks to the dazzling opening ceremony of the 2012 Olympic Games. That was spectacular enough to get everyone super-ready for the athletic competition involving our entire planet.

There were plenty of stories about the Olympics, and at the same time, your intrepid Mashable team discovered so much more — happenings in the digital world, tech innovations that felt like they were from a future world, and GIFs, comics and weekend fun that seemed to be from another world entirely.

Best of all, we’ve gathered all those stories here for you, in one big easy-to-peruse package. So take a look at the latest Weekend Recap, where you can catch up with the entire weekend of delightful news and views, right here:

Editor’s Picks

James Bond and the Queen Parachute Into the Olympics [VIDEO]

Please, NBC and IOC, Learn How to Share the Olympics

13 Surprising OS X Mountain Lion Facts [SUNDAY COMICS]

Top 10 Twitter Pics of the Week

Mountain Lion Vs. Windows 8: Which One Is Better?

Best Pics Yet: This Could Be the Real iPhone 5

How to Watch the 2012 Summer Olympics Online

Spoilers: Angry Olympics Fans Tweet Their Protests, NBC Responds

Top 10 Tech This Week [PICS]

News & Opinion

Marissa Mayer Brings Free Food to Yahoo, Eyes Acquisitions [REPORT]

MTV’s ‘Teen Wolf’ Facebook Game Is Feast for Fans in First 5 Weeks

Where to Get Back-to-School Deals on Tablets, Computers

How Dictation Tools Can Help Speed Up Your Workflow [INFOGRAPHIC]

Russian Cargo Spacecraft Docks With Space Station on 2nd Try

Olympic Check-Ins: Hot Foursquare Deals and Badges for London 2012

Record-Setting Electric Plane Flight Almost Didn’t Make It [VIDEO]

Mysterious Billionaire Commissions World’s Largest Yacht [VIDEO]

Twitter Jokester’s ‘Bomb Threat’ Charges Dropped [VIDEO]

Olympic Popularity: Starcount Reveals Which Olympic Athletes Are Trending

Amazon Sales Tax — What it Means for You

Down to the Millisecond: All About Olympics Timing

Trioh! The Flashlight You Can See When The Power Goes Out

On Reddit, Rapists Say They’re Sorry

Latest Apple Ads Take a Turn for the Worse

Why the London 2012 Olympics Is the First Real-Time Games

The 9 Most Important Tablet Mysteries of 2012

Device Turns Eye Movement Into Handwriting

Apple Considered Investing in Twitter [REPORT]

Hidden Genius Project Provides Tech Mentorship for Young Black Men

What Higher Education Will Look Like in 2020 [STUDY]

Why Do We Keep Going Back to Mars?

This Is What the Olympians From 100 Years Ago Looked Like

Shedding Light on Mitt Romney’s Unexplained Twitter Surge

New Leaked Pics May Hint at iPhone 5 Design

Chick-fil-A PR Chief Dies as Company Battles Controversy

Hacking the Olympics Opening Ceremony

Romney Advisor Tweets ‘Follow Friday’ List of Potential VPs

Facebook’s Not the Only One Struggling With Mobile Advertising

Weekend Leisure

This Cute, Cubed Bamboo Speaker Packs Crazy Sound [VIDEO]

9 Nifty Laptop Feet to Keep Your PC Running Cool

Kickstarter Project Is a ‘Smartwatch’ for Your Smartphone

‘Fund Me Maybe’ Is Tech World’s Parody of ‘Call Me Maybe’ [VIDEO]

10 Stylish Onesies for Baby Geeks

12 Pictures of Animals Being Forced to Marry

It’s Official: This Is the Cutest Picture on the Internet

Twitter Doghouse Lets You Temporarily Dump Annoying Tweeps

Top 10 GIFs of the Week

Boys Will Be Boys In This ‘Girls’ Parody [VIDEO]

10 Brits Snubbed from the Olympic Opening Ceremony

You Have Upset The Tetris God [VIDEO]

Sneak Peek: Justin Bieber Teases ‘As Long As You Love Me’ Video

If ‘A Space Odyssey’ Were Remade as a Hollywood Blockbuster

Forget Traditional Tours; Vayable Helps You Discover New Ways to Travel

Listen to Talk Radio on Your iPhone? You’re Probably a Liberal

You’ll Grin and Bear it With This Wild Live Video Stream

Mr. Bean Gets Carried Away During Olympics Appearance

Get a Bird’s-Eye View of 25 Olympic Stadiums

Top 6 Comments on Mashable This Week

Helpful Resources

Everything You Need to Know About Foursquare’s New Merchant Tools

How to Structure Your Daily Job Search to Help Land Your Next Job

50 Digital Media Resources You May Have Missed

6 Key Software Updates You Should Be Doing

The Beginner’s Guide to Socialcam

4 Reasons Why Recruiters Should Stop Accepting Traditional Resumes

The Anatomy of a Killer Content Marketing Strategy

Read more: http://mashable.com/2012/07/30/weekend-recap-64/

Experts discuss extreme weather and climate change reporting at the Media Summit

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Image: Alexander Gerst/ESA/NASA/Associated Press

Climate change is a critical discussion in this day and age, and communicating its intricacies can be a challenge. At the Mashable Media Summit we’ve added a session on telling the stories of climate change in the digital age.

Eventbrite - Mashable Media Summit: Formats of Creativity

The session, titled “Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age,” will be led by Mashable’s Senior Climate Reporter Andrew Freedman and will analyze the most effective ways to communicate climate change given the multitude of perspectives on the climate change issue.

Speakers joining this session include:

  • Neil Katz, Editor in Chief/ V.P. of Digital Content, The Weather Channel

  • Bernadette Woods Placky, Meteorologist and Climate Matters Program Director, Climate Central

Other previously announced sessions at Media Summit will include media experts like Pete Cashmore, Mashable‘s founder and CEO; Jill Abramson, Harvard University lecturer; Joanna Coles, editor in chief of Cosmopolitan magazine; and Piper Kerman, author of Orange Is the New Black in conversation with Larry Smith, founder of Smith Magazine.

The Media Summit is a one-day conference analyzing the impact of technology on the media industry, with an emphasis on the evolution of storytelling. Speakers will discuss media trends like the rise of big data and mobile, the impact of global social media campaigns, how to use visual platforms to enhance your story and much more.

For a full list of speakers and agenda, check out the Media Summit website. Ticket prices will increase on Thursday, so make sure to reserve your spot early.

Read more: http://mashable.com/2014/11/25/climate-session-media-summit/

50 Digital Media Resources You May Have Missed

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Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves.

There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on some of Mashable‘s features coverage this week. If you’re looking for the cure, you’ve come to the right place; here’s the roundup of the week’s top digital media resources.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/07/14/digital-media-resources-48/

52 Digital Media Resources You May Have Missed

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It may not have been a good week for Big Bird, but it was a good one for Detroit Tigers infielder Miguel Cabrera, who won the first Triple Crown since 1967. Over the past few days we’ve witness the beginning of debate season and the end of baseball’s regular season.

With all that going on, it’s understandable if you lost track of what’s happening in the social media and tech world. To get you up to speed, we’ve rounded up all our best feature stories from the past week.

The Lifestyle section was particularly active with resources that could help improve your ever-important quality of life. You can also start crossing names of your holiday shopping list with gift ideas such as geeky wine racks, funky iPhone cases and a high-end coffee maker that brews the perfect cup of java.

For you political junkies, be sure to check out our new special feature on how the digital sphere is shaping modern campaigning and elections. There’s also plenty of information regarding social media and business. It’s all here; dig in.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/10/06/digital-media-resources-57/

Explore HBO’s ‘Silicon Valley’ at Mashable House SXSWi

Mashable and HBO are teaming up to create an immersive experience based on HBO’s new show Silicon Valley.

Located in the Mashable House, the Silicon Valley Lounge draws inspiration from Hooli, a fictional Internet giant featured in the show. The lounge will feature a juice bar with fresh juice from Daily Greens, charging stations to juice your phone, nap pods and show paraphernalia.

Silicon Valley is a satire of startup culture, by Mike Judge, creator of Beavis & Butt-Head and Office Space. The show follows a hacker named Richard who’s trying make it big in the tech world with a program he created. During his humorous journey he lives in incubators, deals with fanatical venture capitalists and navigates the Silicon Valley lifestyle.

The Mashable House will also feature a wrecking ball for selfies, Grumpy Cat, a mobile art gallery and a secret Easter egg. From one-of-a-kind photo opps to immersive experiences, the Mashable House is sure to be a hot spot at SXSWi.

Silicon Valley will air on April 6 on HBO.

Follow @MashableEvents for Mashable SXSWi updates.

Event Details:

mash-house-logo

Mashable House
Dates: March 7-9
Time: 11 a.m.-5 p.m. daily
Location: 305 E 5th St, Austin, TX 78701
Eventbrite: RSVP
Hashtag: #MashSXSW

Read more: http://mashable.com/2014/03/04/mashable-house-silicon-valley-hbo/

65 Digital Media Resources You May Have Missed

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Tablet and Icons

Time passes quickly and change is relentless, particularly in the digital sphere. So, if your busy life kept you away from the Internet this week, there’s plenty you may have missed.

But don’t fret — Mashable, your cyber ally, is here to relieve your digital woes. Our staff tracked down every new gizmo, app, game, website and service they could find. Check them out in our weekly roundup of digital resources, below, and then visit the comments section to let us know which stories you found most interesting.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/10/01/resources-roundup/

6 Posts That Build Engagement on Facebook

6-posts-that-build-engagement-on-facebook-7136113865Aaron Lee is the social media manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He also writes social media tips on the Binkd Blog. Follow him at @AskAaronLee.

When Mark Zuckerberg ?rst built Facebook, the purpose of it was to keep people connected with their friends. That was its ?rst purpose. And it worked well.

As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.

That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is re?ected in three forms: likes, shares, and comments. Here are six ways to create the right type of engagement via posts for your brand.

1. Photos

We have all heard “A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That’s because a picture is one of the simplest ways to catch someone’s attention, as it is more visually appealing than the average post. Think of it this way, when you are scrolling your news feed, isn’t it usually the large, colorful, images that get you to stop?

When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that’s tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.

Social Fresh fully utilizes this to their advantage, as their pictures often come with shortened links. This helps to keep the focus on the interesting art, while also providing a way for the audience to get more information, if they want.

2. Fill in the Blanks

Fill-in-the-blank posts are great at sparking engagement. The blanks are essentially ‘platforms’ for people to share their creativity. These types of posts often garner fun and short comments, which then encourage your audience to react and interact.

Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.

3. Photo Captions



Photo captions bring the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption.

The above is an example from National Geographic’s Facebook Page. They asked their audience to create a caption for this photo of a baby orangutan. It received more than 27,800 likes, 11,700 shares and 3,700 comments.

4. Questions

Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.

Inc. Magazine posted an article with a question as its headline. In this case, the question requires that you give your feedback in the form of a personal story.

Alternatively, you can also ask simple questions. Questions that requires the audience to choose — which would you prefer? Left or Right? — are able to generate comments because its simplicity means that people would not need to spend much effort or time to comment.

Here is an example from Ideeli, a web retailer that specializes in ?ash sales.

5. Tips

Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react.

Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process.

6. Quotes

Quotes are one of the easiest and most popular ways to get likes and shares on Facebook. They tend to get more shares and likes compared to comments because quotes are often inspirational, making it personal in nature.

Here’s a great example from from Carol?s Daughter, which received more than 7,910 shares and 22,141
likes. Inspired yet?

How are you currently engaging your audience on Facebook?

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Aaron Lee

Aaron Lee is the Social Media Manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He writes more social media tips on the More

Read more: http://mashable.com/2012/07/05/facebook-build-engagement/

Ad Agency Uses Elderly to Game Viral Videos

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What’s the secret to making a video go viral? It’s a question that bedevils all ad agencies these days as clients demand to be the next Old Spice or Evian.

While others attempt to devise an organic route to viral success, Toronto-based agency John St. has a better idea: Just pay interns across the world to endlessly click on your would-be hit video. Above, the agency outlines its “Buyral” program. It began with in-house “clickterns,” but expanded worldwide thanks to the “ip.propegator.” Now, Buyral encompasses the elderly and preschoolers.

“It’s simple. Now you can pay for the clicks you need to make your video go viral,” a voiceover explains. As an agency exec notes, “Once we bypassed the viewing process, our world opened up.”

Before you get outraged, consider John St.’s previous viral program, “Catvertising.”

Read more: http://mashable.com/2012/11/06/ad-agency-buyral-elderly-clicks/

Mashable Weekend Recap: 60 Stories You Might Have Missed

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You might think mid-summer is kind of quiet here at Mashable HQ, but that couldn’t be further from the truth. This weekend was rip-roaring, rollicking and all those other “R” words — full of news, views, ballyhoo and woo woo, and we gathered all of it together right here, just for you.

So start your week right, check out all of our posts we did over the weekend here on the Weekend Recap, and then go out there and make it your best week yet.

Editor’s Picks

Sneak Peek: iPad 7? Features Unicorn Horns, Levitation [SUNDAY COMICS]

Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC]

Next iPhone Will Debut in Fall, Japanese Blog Reports [VIDEO]

Richard Branson Announces Satellite-Carrying ‘LauncherOne’

Top 10 Pinterest Pins This Week

6 Apps You Don’t Want To Miss

Top 10 Tech This Week [PICS]

News & Opinion

Nokia Knocks Lumia 900 Price Down to $50

How to Watch ‘Breaking Bad’ Premiere Live Online

770,000 Users Demand YouTube-to-MP3 Conversion

Top 6 Comments on Mashable This Week

Watch the Soyuz Lift Off for the International Space Station [VIDEO]

Cutest Thing You’ll See All Day: Man Proposes To Anchor Girlfriend On-Air [VIDEO]

HTC Working on ‘Unique’ New Tablet [REPORT]

NASA Releases Awesome Images of Massive Solar Flare Heading Toward Earth [VIDEO]

Mysterious Photos of a Super Slim Playstation 3 Leaked [VIDEO]

The Real iPod: Elon Musk’s Wild Idea for a ‘Jetson Tunnel’ from SF to LA

Non-Profits to Reap $10 Million From Facebook Settlement [REPORT]

RIM Loses $147,200,000 in Patent Verdict

LEGO Version of ‘Portal’ May Be Coming to a Store Near You

Solar Flare Heading Toward Earth, Could Result in Beautiful Sky Show [VIDEO]

The Chosen One: Meet the Man Who Sparked the Reddit Mystery [VIDEO]

Golden Google Doodle Honors Austrian Painter Gustav Klimt

Fast Food Loves Facebook: Restaurant Chains on Social Media [INFOGRAPHIC]

Amazon Game Network Launch Hints at Kindle Smartphone

Woman Goes to Extremes to Sell $35 Million Mansion

Are FBI’s Android Data-Sharing Apps Hacker-Proof?

Mobile Users Are Checking In as They Check Out of Town [INFOGRAPHIC]

Amy Poehler Gives Fantastic Makeup Advice [VIDEO]

Windows 8 Gets Unboxed

Bieber Hits 25 Million Followers, Twitter Employees Dance [VIDEO]

Are You Afraid of Mobile Phone Separation? [INFOGRAPHIC]

Weekend Leisure

How to Watch ‘Breaking Bad’ Premiere Live Online

Watch the Gruesome Trailer for The Walking Dead’s New Season

5 Fascinating Things We Learned From Reddit This Week

Kickstarter Project: Bring Ancient Artillery into Your Office [VIDEO]

The 10 Most Awesome Breaking Bad Finds on Pinterest

Watch London Cops Pull the Plug on Springsteen and McCartney [VIDEO]

‘Call Me Maybe’ Meets Star Wars: Forced Parody? [VIDEO]

Pack The Perfect Pinterest Picnic

Workout Gadgets Will Soon Be Battery-Free and Powered by You

Top 10 GIFs of the Week

Screen Time: How Much is Too Much for Your Kids?

10 Epic Trick Shot Stunts on YouTube

Who is the Superhero of the Social Web? [INFOGRAPHIC]

Half-Time at Comic-Con: Thursday and Friday’s Featured Films

7 Cosplayers to Follow on Social Media

7 Classic Harrison Ford Movie Quotes as Memes

Who Should Replace Departing ‘American Idol’ Judges?

This Robot Can Express Frighteningly Human Emotions [VIDEO]

Modern Day Heat Wave Problems [COMIC]

Helpful Resources

Reserve These 5 Web Properties for Your Kids Now

Why Analytics Matter to Small Businesses

3 Online Tools for Finding the Perfect Job Candidate

50 Digital Media Resources You May Have Missed

Can We Stop Bullying in the Gaming Community?

This Website Uses Social Media to Find Your Dream Job

A Flash Sales Site for Modest Fashion

How to Tell if Your Ad Is Terrible

12 Jaw-Dropping Booths From Comic-Con

Read more: http://mashable.com/2012/07/16/weekend-recap-62/

Let Oculus Rift Take You to the Supermarket

Using the virtual reality headset Oculus Rift, you can experience the world of Game of Thrones, games like Portal 2 and even Jerry’s apartment from Seinfeld. But how about using this immersive technology to simulate a trip to the supermarket?

Not very exciting you say? Well, you’ve never tried a Tesco in VR.

In the video above, two consumers get a virtual tour of a Tesco. Sitting immobile with an Oculus strapped to their head, the user gets to troll the aisles, get a glimpse at the fruit selection and Pele soccer balls and see what’s on sale. After that, they enter an arena to see what it’s like to kick it like Pele. Tesco agency Figure Digital created the program.

Tesco, which is based in the UK, has often sought to claim category firsts for digital media. In 2011, it used augmented reality to render its print catalog in 3D. Last year, the chain also employed Google Street View for a virtual easter egg hunt.

Once again, Tesco is way ahead of the curve here: The Oculus headset won’t be available to consumers until late 2014 at the earliest.

Read more: http://mashable.com/2014/03/21/oculus-tesco/