Tag Archives: Media

Experts discuss extreme weather and climate change reporting at the Media Summit

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Image: Alexander Gerst/ESA/NASA/Associated Press

Climate change is a critical discussion in this day and age, and communicating its intricacies can be a challenge. At the Mashable Media Summit we’ve added a session on telling the stories of climate change in the digital age.

Eventbrite - Mashable Media Summit: Formats of Creativity

The session, titled “Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age,” will be led by Mashable’s Senior Climate Reporter Andrew Freedman and will analyze the most effective ways to communicate climate change given the multitude of perspectives on the climate change issue.

Speakers joining this session include:

  • Neil Katz, Editor in Chief/ V.P. of Digital Content, The Weather Channel

  • Bernadette Woods Placky, Meteorologist and Climate Matters Program Director, Climate Central

Other previously announced sessions at Media Summit will include media experts like Pete Cashmore, Mashable‘s founder and CEO; Jill Abramson, Harvard University lecturer; Joanna Coles, editor in chief of Cosmopolitan magazine; and Piper Kerman, author of Orange Is the New Black in conversation with Larry Smith, founder of Smith Magazine.

The Media Summit is a one-day conference analyzing the impact of technology on the media industry, with an emphasis on the evolution of storytelling. Speakers will discuss media trends like the rise of big data and mobile, the impact of global social media campaigns, how to use visual platforms to enhance your story and much more.

For a full list of speakers and agenda, check out the Media Summit website. Ticket prices will increase on Thursday, so make sure to reserve your spot early.

Read more: http://mashable.com/2014/11/25/climate-session-media-summit/

50 Digital Media Resources You May Have Missed

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Has your love of Mashable‘s newest channel Watercooler turned into a full-blown addiction? You’re not alone, and you don’t need help. It’s perfectly healthy to be obsessed with Nyan Cat, stripper parody videos and Pee-wee Herman dubs — at least, that’s what we keep telling ourselves.

There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on some of Mashable‘s features coverage this week. If you’re looking for the cure, you’ve come to the right place; here’s the roundup of the week’s top digital media resources.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/07/14/digital-media-resources-48/

With 2 Weeks to Go, the Net Neutrality Battle Heats Up

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Protesters march past the FCC headquarters before the Commission meeting on net neutrality proposal on May, 15, 2014 in Washington, DC.
Image: Bill O'Leary/The Washington Post/Getty Images

With less than two weeks until the end of the comment period on proposed Internet regulations, both sides of the debate are pushing publicity campaigns aimed at swaying the net neutrality debate.

The battle has coalesced around a particular issue: the reclassification of broadband Internet, a move that would either maintain an open and equal web or destroy it, depending on which side of the debate is lobbying. Federal Communications Commission Chairman Tom Wheeler has publicly stated that it could vote to reclassify broadband as a utility, bringing Internet providers under more stringent regulations.

A new “don’t break the Internet” campaign launched on Tuesday with a website that seeks to push back against calls for the Federal Communications Commission to reclassify. Drawing on the words of net neutrality advocates like Tim Wu, Lawrence Lessig and the Electronic Frontier Foundation, the site makes plain its stance at the top.

“Dear Mr. Chairman, don’t break the Internet! Cat videos aren’t megawatts and the net’s not a series of tubes, so don’t treat it like a utility,” the post states alongside Photoshopped images of the FCC chairman with cats.

TomWandCatpopup

The FCC is currently considering new regulations about how data flows on the Internet, an issue that has sparked debate about the role or regulation and Internet providers. Advocates of net neutrality — which dictates that all data should be treated equally so as to maintain and open and competitive Internet — have called for the FCC to consider the Internet a utility, which would bring it under more stringent regulation. The deadline for comments on the FCC’s proposed Internet regulation and replying to earlier comments is Sept. 15.

The initial draft of the rules built in allowances for “commercially reasonable” deals between content providers and Internet companies. This allowance caused a flood of concern from net neutrality advocates who worried this could lead to “fast lanes” that would make the Internet more similar to cable television.

Those concerns led to calls for the FCC to change how it regulates the Internet by switching to “Title II,” which would treat it similar to utilities.

The “don’t break the Internet” campaign is backed by TechFreedom, a nonprofit think tank that says it is backed by Internet providers as well as content providers. It is calling for congressional action to limit FCC power and explicitly detail how it can regulate the Internet.

“Democrats and Republicans should join in a bipartisan compromise that sets out clear, but specific and narrow, authority over core net neutrality concerns. Congress should bar the FCC from ever applying Title II to the Internet,” the site states.

There is no shortage of advocates of reclassification. Democratic Senator Carl Levin is the most recent politician to back reclassification, stating it is “the best and clearest way to ensure an open and free Internet.”

Fight for the Future, another nonprofit think tank “dedicated to protecting and expanding the Internet’s transformative power,” has organized an “Internet slowdown” on Sept. 10 to bring attention to the issue.

“On Sept. 10th, sites across the web will display an alert with a symbolic ‘loading’ symbol (the proverbial “spinning wheel of death”) and promote a call to action for users to push comments to the FCC, Congress, and the White House,” the site states.

The final push over net neutrality comes after a particularly active comment period, including a John Oliver video that went viral and sparked thousands of comments through the FCC’s online system.

The Sunlight Foundation, a nonprofit that advocates for government accountability and transparency, found that around two-thirds of comments were against allowing content providers to pay for better service and about the same number supported reclassification.

The study found that those against some effort to ensure an open and fair Internet were in the extreme minority.

“We estimate that less than 1 percent of comments were clearly opposed to net neutrality,” the organization wrote in a post.

Read more: http://mashable.com/2014/09/02/dont-break-the-internet/

52 Digital Media Resources You May Have Missed

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It may not have been a good week for Big Bird, but it was a good one for Detroit Tigers infielder Miguel Cabrera, who won the first Triple Crown since 1967. Over the past few days we’ve witness the beginning of debate season and the end of baseball’s regular season.

With all that going on, it’s understandable if you lost track of what’s happening in the social media and tech world. To get you up to speed, we’ve rounded up all our best feature stories from the past week.

The Lifestyle section was particularly active with resources that could help improve your ever-important quality of life. You can also start crossing names of your holiday shopping list with gift ideas such as geeky wine racks, funky iPhone cases and a high-end coffee maker that brews the perfect cup of java.

For you political junkies, be sure to check out our new special feature on how the digital sphere is shaping modern campaigning and elections. There’s also plenty of information regarding social media and business. It’s all here; dig in.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/10/06/digital-media-resources-57/

65 Digital Media Resources You May Have Missed

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Tablet and Icons

Time passes quickly and change is relentless, particularly in the digital sphere. So, if your busy life kept you away from the Internet this week, there’s plenty you may have missed.

But don’t fret — Mashable, your cyber ally, is here to relieve your digital woes. Our staff tracked down every new gizmo, app, game, website and service they could find. Check them out in our weekly roundup of digital resources, below, and then visit the comments section to let us know which stories you found most interesting.

Editor’s Picks

Social Media

For more social media news and resources, you can follow Mashable‘s social media channel on Twitter and become a fan on Facebook.

Business & Marketing

For more business news and resources, you can follow Mashable‘s business channel on Twitter and become a fan on Facebook.

Tech & Mobile

For more tech news and resources, you can follow Mashable‘s tech channel on Twitter and become a fan on Facebook.

Lifestyle

For more digital lifestyle news and resources, you can follow Mashable‘s lifestyle channel on Twitter and become a fan on Facebook.

Read more: http://mashable.com/2012/10/01/resources-roundup/

Obama Web Ads Target Romney on RNC Turf

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President Barack Obama’s campaign is taking aim at Mitt Romney on Republican National Convention turf. Today, visitors to the Tampa Bay Times website will see a large expandable ad mocking Romney as a fat cat who outsources jobs away from the U.S. and avoids taxes by hiding his money in offshore accounts.

“Click to see Mitt Romney’s qualifications,” states the ad, which when expanded, mimics a desk cluttered with reminder notes. One suggests that Romney has a meeting with the Koch Brothers, and he should “Book trip to Caymans” to “visit money.”

The Koch Brothers are wealthy industrialists who have been vilified by the left in part for their behind-the-scenes support of groups backing conservatives and Republicans including Romney.

The ads, which appear to be delivered outside of Florida and possibly nationwide, were paid for by the Obama Victory Fund, a joint fundraising committee with the Democratic National Committee.

The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire, and could be seen by people across the country rather than just in those particular states.

The message has been reiterated in television spots from the Obama camp and outside groups seen often in key swing states such as here in Florida. While the Obama camp seeks to strengthen support among important voter groups like veterans, young people and LGBT rights supporters, it is also hammering away at Romney’s reputation in the hopes of convincing people that he is disconnected from the middle class.

The TampaBay.com ad links to a page on the official Obama site with video of an ad featuring Bill Clinton’s endorsement of Obama.

Meanwhile, Romney is also running ads on the Tampa site. They’re clearly aimed at his supporters convening here for the RNC. The display ads appear along the bottom of most pages of TampaBay.com and tout, “America’s Comeback Team.” Some encourage supporters to “Get your official gear today,” while some show the #GOP2012 hashtag.

This article originally published at ClickZ
here

Read more: http://mashable.com/2012/08/28/obama-rnc-ads-tampa/

6 Posts That Build Engagement on Facebook

6-posts-that-build-engagement-on-facebook-7136113865Aaron Lee is the social media manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He also writes social media tips on the Binkd Blog. Follow him at @AskAaronLee.

When Mark Zuckerberg ?rst built Facebook, the purpose of it was to keep people connected with their friends. That was its ?rst purpose. And it worked well.

As Facebook grew, its purpose grew to accommodate businesses. Hence the addition of Facebook pages for brands. But many brand page admins make the mistake of thinking of Facebook users as “friends” who will look at company posts simply because a company posts them.

That’s not true, and it’s not true because not all posts are created equal. Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is re?ected in three forms: likes, shares, and comments. Here are six ways to create the right type of engagement via posts for your brand.

1. Photos

We have all heard “A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That’s because a picture is one of the simplest ways to catch someone’s attention, as it is more visually appealing than the average post. Think of it this way, when you are scrolling your news feed, isn’t it usually the large, colorful, images that get you to stop?

When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that’s tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.

Social Fresh fully utilizes this to their advantage, as their pictures often come with shortened links. This helps to keep the focus on the interesting art, while also providing a way for the audience to get more information, if they want.

2. Fill in the Blanks

Fill-in-the-blank posts are great at sparking engagement. The blanks are essentially ‘platforms’ for people to share their creativity. These types of posts often garner fun and short comments, which then encourage your audience to react and interact.

Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.

3. Photo Captions



Photo captions bring the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption.

The above is an example from National Geographic’s Facebook Page. They asked their audience to create a caption for this photo of a baby orangutan. It received more than 27,800 likes, 11,700 shares and 3,700 comments.

4. Questions

Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.

Inc. Magazine posted an article with a question as its headline. In this case, the question requires that you give your feedback in the form of a personal story.

Alternatively, you can also ask simple questions. Questions that requires the audience to choose — which would you prefer? Left or Right? — are able to generate comments because its simplicity means that people would not need to spend much effort or time to comment.

Here is an example from Ideeli, a web retailer that specializes in ?ash sales.

5. Tips

Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react.

Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process.

6. Quotes

Quotes are one of the easiest and most popular ways to get likes and shares on Facebook. They tend to get more shares and likes compared to comments because quotes are often inspirational, making it personal in nature.

Here’s a great example from from Carol?s Daughter, which received more than 7,910 shares and 22,141
likes. Inspired yet?

How are you currently engaging your audience on Facebook?

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Aaron Lee

Aaron Lee is the Social Media Manager at Binkd Promotion, a comprehensive platform for social media marketing through digital promotions and contests. He writes more social media tips on the More

Read more: http://mashable.com/2012/07/05/facebook-build-engagement/

A professional scriptreader read 300 separate screenplays, and made this infographic explaining why most of them sucked.

A professional scriptreader read 300 separate screenplays, and made this infographic explaining why most of them sucked.

If you’re a professional scriptreader, you get a good sense of what works and what doesn’t in scripts. So this anonymous reader, who blazed through 300 screenplayers for five separate studios recently, decided to make an infographic explaining frequent problems he found.

He only gave a “recommend” verdict to 8 out of the 300 scripts, while 89 got a “consider,” and the problems he diagnosed suggest that, as bad as studio fare is these days, we might be getting spared even worse stories. His most frequent complaints were narratives that didn’t gain steam until too late, that didn’t have meaningful conflict, and that — interestingly — were too formulaic or made excessive use of stock characters, like the sinister villain or the damsel in distress or the cynical detective. So at least be glad that “too formulaic for Hollywood” is a category that exists, I guess.

Click “Know More” to read Peter Suderman on Save the Cat, the screenwriting manual that’s ruined movies in recent years.

Read more: http://knowmore.washingtonpost.com/2013/12/11/a-professional-scriptreader-read-300-separate-screenplays-and-made-this-infographic-explaining-why-most-of-them-sucked/

How NASA Makes Scientific Data Beautiful

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Hurricane Katia, seen from orbit.

How do you make education interesting and, more importantly, beautiful? When it comes to the work of NASA, attracting enthusiasts isn’t difficult with the usual visuals of bright stars and colorful planets on hand. Look no further than the recent awe over Mars rover Curiosity’s high-res pictures to see proof of humanity’s fascination with space.

But not all of NASA’s data is packaged into a neat little photos. In fact, some of the organization’s most important findings about space come back in the form of numbers, beamed in by one of the many satellites orbiting our planet. And this information is brought to life by the Scientific Visualization Studio (SVS) — a team of scientists and animators that turns numerical data into a dynamic graphic or video.

The SVS is not only an active and creative tool for NASA outreach — it has even gone viral. Earlier this year, the SVS team received information from a project team called Estimating the Circulation and Climate of the Ocean, or ECCO, which uses mathematical tools to better understand how the ocean’s circulation patterns change over time. The result was Perpetual Ocean, a detailed and moving video interpreting a year’s worth of the ocean’s current patterns in minutes.

“I think scientists have an amazing internal world — they think about these things and how they work,” says Dr. Horace Mitchell, director of SVS. “But, they don’t do the kind of visuals that can be found in a feature film. That’s why we’ve found a niche that works.”

Mashable spoke with Mitchell about Perpetual Ocean and how to bring beauty to educational information. What do you think of the work of SVS and NASA? Let us know in the comments.

Q&A With Dr. Horace Mitchell, Director of NASA Scientific Visualization Studio

How did Perpetual Ocean come about?

We’re tasked to visualize massive results of all kinds for the purposes of public outreach. Sometimes the things we create are very specific — they’re aimed at providing information for a specific thing, like the latest results of sea-surface temperature or some kind of Earth process like the melting sea ice of the North Pole. As part of that, we do a lot of background work, developing processes and methods for doing those visualizations. We’re always looking into the future to say, “What can we do better? What kind of data do we not have tools to visualize for?”

One of those things we thought we couldn’t do was anything that involved a flow field — an ocean current or wind, for example. We weren’t really happy with the way we were doing those visuals, so a number of years ago, I started working with some of my colleagues to come up with new methods of visualization. We would apply those new methods to all kinds of data sets, and one of the more interesting and successful visuals we started to build was based around a 3D ocean current data set — the ECCO 2 Dataset. It’s a 3D model of the ocean, and it represents a kind of reality: A lot of computer models are done this days, and you have models that show how something would work, and how something did work. A lot of work goes into melding those and making them agree — running computer models but always looking at data. Weather forecasts are a similar technique.

We received a data set of the ocean from ECCO 2 that started around 1992 and runs to the present, and we found a very stable field for visualizing. We had done a 20-minute visualization of the ocean as a test for ourselves, where we visualized moving around the whole world. Every year there’s a computer graphics competition and we wanted to enter it, but the pool is limited to five-minute pieces. So, we took the 20-minute piece, we chopped it off at the beginning and end, and then an editor colleague of ours sped up the film to all of the interesting features. Then, we decided that rather than writing a narration to explain what was going on, we would find an evocative piece of music and just play it — allowing people to feel the piece and not need an explanation. And that’s what we did.

We submitted it to the conference, but it didn’t get selected. So, we had shown it to people and we had it hanging around. We actually have a website where every single thing we do and have done for the past 20 years is on display for anyone to use. We had created an animation page describing the video, but we hadn’t tried to advertise. Then a colleague of ours who pushes NASA stuff to social media put it on our Facebook Page, and it just caught like wildfire — it went completely viral at that point.

What’s the process in developing a graphic like Perpetual Ocean? What tools do you use?

The basic technology for all our work is the same kind of tools that the film and animation industries use. We actually use a lot of the same software that Pixar uses to make all of its movies. We use a software called Maya, and a software to render the final product called RenderMan, which is actually the software Pixar sells. So, that’s the basic thing we use, but we take that commercial software, and we add utility to it — specifically the kind of utility that Pixar is not interested in, which is the utility of visualizing data on the globe and data where a visual is a reference to a particular time and place in the universe or on the Earth.

We built various pieces of software because we didn’t have a tool in our toolkit to take data representing moving things, like water or air. We had been working on the software for years, and now it’s a two-stage process: We take a data set that directs where the ocean is moving in 3D, and we then drop virtual particles into the ocean and allow them to be moved along by that current. Then we’ll add particles or take them out as time goes on, to balance it out. We can run that for a virtual year or two of time, then we’ll store the results of where the particles moved in that time. Then, when we go to do our animation, we access those results. So a line in Perpetual Ocean represents the history of a particle. So if you see a long line, that means the particle is moving relatively rapidly. If it’s a very short line, it means the particle didn’t move very far, and it’s sticking in the same place. So we can then go back and choose how long we want the lines to be, how thick we want the arrowheads to be, what color, etc. We iterate over and over and over in an attempt to get something to look the way we want it to look. In this particular case, that went on for a month, off and on, because we were just doing something for ourselves.

People have been comparing the video to works of Vincent Van Gogh. What of you think of that?

I think in this case it’s sort of fair to say it was a fortuitous accident. When you’re looking at the visual, and you’re looking at the blue areas around the lines, the color represents the depth of the ocean. There’s actually a 3D model of the depth of the ocean in there, so that gave it a sort of unique character. I have to give credit to my colleague, Greg Shirah, who really thinks a lot about how these things look. He came up with a wonderful way of having sort of an ocean surface for these arrows to flow along but still be able to see through it to the depth. The depth is exaggerated by a factor of 50, so we really make it look like a basin that water is moving along in. A lot of that was his aesthetic eye, and I don’t think he was aiming for anything Van Gogh-like. But he was looking for something that would be very dramatic.

Did the way the visualization look ultimately inspire the way it was edited?

The visual was done first, so we knew there were certain places in the ocean that we could look at and other places that weren’t quite as interesting. We made the decision interactively, sitting in a room and deciding when to speed it up and which points to focus on — like speeding across the South Atlantic to get to South Africa. By that time, we’d had a big disk crash and we had lost a lot of the information upon which we created this specific visualization. All we had were the frames from the 20-minute version, so we had to take those and individually speed them up and slow them down to get the effect we wanted. We did a number of tests, and we would look at them until we felt it was going to the right places in the right amount of time. It wasn’t any kind of agonizing process.

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What are the challenges of creating a data visualization that is both informative and visually striking?

Obviously, if you don’t have interesting data, you don’t do anything. That’s just it. And I have to give all the credit to the fabulous researchers who work in NASA and with NASA to produce these amazing and accurate data sets in all kinds of ways.

Once we have the data set, then we bring two things to bear. I’m a scientist by training — I have a doctorate in physics and I did research for about a decade — but everyone in my group has a level of understanding what the point is of all these animations. We know what we’re doing, and what we’re trying to bring out. Then, the team is amazing — working together, they play off of each other and every person in the team has a separate project they’re working on. They’re always bouncing ideas off of each other. As a result, over the last 10 or 20 years, we’ve gotten very good at figuring out what we can do. We have tools we can bring out at the drop of a hat to do certain kinds of visualizations. But we’re always thinking about the next thing, and what we can’t do yet.

Some of the visuals happen much more successfully than others, and we’re not always aware of which ones will be successful. We do the best job on every visual, and sometimes we strike gold like on this one.

What’s next for SVS?

One of the most recent things we did, which is highlighted on the front page of our website, is called Excerpt from Dynamic Earth. We did a planetarium show to exhibit a solar storm coming out of the sun and hitting the Earth. From there we flew through the atmosphere and into the ocean. Almost everything that’s moving uses the same software, but uses it in a different way.

We also have an app for the iPad called NASA Visualization Explorer. Someone with the app can get two new interesting visuals per week, one on Tuesday and one on Thursday. You can take a look at them, and they’ll point you to more information about NASA data.

And, in the back of our mind, we’re thinking about a sequel to Perpetual Ocean sometime in the future. But right now, it’s just sort of bouncing around.

Image courtesy NASA, Flickr.

Read more: http://mashable.com/2012/08/28/nasa-svs/

Learn How Hispanics Are Transforming Media

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David Beck, head of social media at Univision Communications Inc., joins the Mashable Media Summit to discuss Hispanics’ role in transforming the media landscape. Univision has created cross-platform social integrations that helped drive content discovery for this fast-growing and influential demographic.

This Friday, Nov. 30 at The TimesCenter in NYC, Beck will discuss this and other social media efforts that have increased engagement across Univision’s audience.

Eventbrite - Mashable Media Summit 2012

The Mashable Media Summit is a one-day conference that explores how new forms of technology are redefining media. The brightest minds in the industry will come together in a few days on Nov. 30 at The TimesCenter in New York City to explore the latest innovations in the space and the future of journalism.

With only a handful of seats available for the Mashable Media Summit, today could be your last chance to get your ticket.

We’ll be hitting on the biggest trends in media and what to watch for in 2013. Here is some of what you can expect to hear about at the Mashable Media Summit:

  • Digital media trends to watch in 2013

  • How to monetize without hurting community

  • Demystifying data-driven journalism

  • Why social media sites are becoming publishers

  • The future of journalism could be drones

  • How mobile is changing media for the better

  • What you should be measuring with social analytics

  • Brands, publishers and the new media divide

  • The digital transformation of politics

  • How Facebook has reinvented the entertainment industry

Other influential speakers joining the summit include Alexis Ohanian, co-founder of Reddit, Kay M. Matadi, head of entertainment at Facebook, Bonita Stewart, vice president of Americas Partner Business Solutions at Google, David Carey, president at Hearst Magazines, and Tom Bedecarre, CEO of AKQA.

You can view the agenda online, and check out the highlights below of last year’s sold out Mashable Media Summit. Get your tickets now before it’s too late!