A little something extra is now arriving on the iPads of Esquire subscribers every week.
The monthly men’s lifestyle magazine launched a weekly, ad-supported edition dubbed Esquire Weekly, which will be automatically delivered to tablet subscribers at no additional charge. The issue will arrive every Thursday, except the Thursdays when the monthly magazine is released. Non-subscribers can pick up a copy for $0.99 per issue.
Each installment promises to contain seven pieces of original writing spanning culture, politics, humor and food, alongside some repurposed content from Esquire.com. Most of that repurposed content will be fresh for tablet subscribers, since the overlap between tablet subscribers and Esquire.com readers is “nominal,” Joe Keohane, senior editor of Esquire Digital, told Mashable. (David Granger, editor-in-chief of Esquire, has previously said the overlap is less than 10%.)
The aim of the weekly edition, says Keohane, is to attract new subscribers and “help keep existing ones.”
The issue is surprisingly meaty and beautifully produced. The first installment contains a crowdsourced advice column, a review of Star Trek: Into Darkness, instructions on grilling a steak, speculation on how the latest White House scandals will play out this summer, a first-person account by a freelance war reporter who was hit by a grenade launcher and an article on the life of Brad Pitt and Angelina Jolie. There are also a mattering of smaller news items, slideshows, etc.
In a creative crowdsourcing endeavor, Elle magazine is using Facebook to conduct a “readers’ choice” fashion shoot with creative director Joe Zee.
Between now and Sept. 20, the Hearst-owned fashion title is asking readers to choose between themes (“The New Great Gatsby,” “Big Top” or “Femme Fatale”), models, clothing, accessories and one surprise category. Voting will be held in five consecutive rounds in a Milyoni-powered Facebook app. Clothes and accessories are being provided by Amazon-owned retailer Shopbop.
On the 21st, Elle will livestream the shoot on Facebook. The final images will appear in a spread in the magazine’s December issue, which hits newsstands Nov. 13. Augmented reality technology will be incorporated into the issue to enable readers to pull up additional content from the shoot, Elle said in a statement.
To maintain reader enthusiasm between the end of September and mid-November, Elle will host a range of social media contests related to the shoot. Fans will be encouraged to create Pinterest boards and stage their own photo shoots to post to Instagram. Contest winners may be eligible to appear in an upcoming issue of Elle.
This isn’t the first time a brand has handed over the styling reins to online audiences. In late 2010, London-based fashion label Ted Baker invited fashion bloggers to partake in an online styling session. Participants used a live video stream and Twitter to direct hair stylists, makeup artists, runners and models as they created a number of different looks from pieces of Ted Baker’s Autumn/Winter 2010 collection. Spectators could watch and tweet in their own suggestions, but couldn’t take part in the process as directly as they will be able to with Elle.
The cover of ShortList, a weekly men’s magazine in the UK, took on a uniquely interactive quality this week thanks to Blippar.
Using Blippar’s augmented reality app for iPhone or Android devices, readers can scan the arcade game-style art on the cover to bring a fully playable version to life on their phones, as shown in the video above. Elsewhere in the issue, readers can use the app to pull up extra slideshows, vote in polls, take quizzes and more.
Blippar, a UK-based startup that set up its first U.S. office in Manhattan earlier this year, has been making increasingly frequent appearances in ads and even the cover of Justin Bieber’s last big album release, Believe. Meanwhile, augmented reality and other 2D-code-activated applications are being integrated into a broader array of magazine titles, including Allure, The Atlantic, Elle and Esquire.
Independent journalist Tim Pool thinks the future of journalism could rely on drones. Mashable is thrilled to announce that he will give an in depth discussion on this at the 2012 Mashable Media Summit.
The Mashable Media Summit is a one-day conference that explores how new forms of technology are redefining media. The brightest minds in the industry will come together Nov. 2 at the TimesCenter in New York City to explore the latest innovations in the space and the future of journalism. Get your tickets now before they sell out!
Tim Pool was featured as part of TIME‘s person of the year (The Protester) as “Media Messenger of Zucotti Park.” Pool was also a nominee for TIME‘s 100 most influential people in the world. He will answer the most pressing questions about drone journalism.
This will definitely be a discussion you won’t forget, so make sure to get your tickets now! Tickets include all conference sessions, breakfast, lunch and a networking reception.
Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. – 5:00 p.m. Location: The TimesCenter, 242 West 41st Street, New York, NY 10036 Tickets: Purchase tickets on Eventbrite.
A limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable’s passionate and influential audience. Contact firstname.lastname@example.org for opportunities.
Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether that’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks below include events in New York, Chicago and London. If you don’t find something that’s a fit for you, you can check out more than 40 events in our complete listings.
On the Events Board, you can sort listings by date added, get discount codes for Mashable readers and, in some cases, watch a video of a past event so you can know what to expect. You can also follow our events account on Twitter so you’ll catch the best events before they sell out.
Virtual currencies are taking off, as platform and processing systems become more reliable and traditional merchants begin to adopt new forms of payment. The Inside Bitcoins conference and expo on July 30 will explore key issues including the future of currency, FinTech business trends, investment strategies and opportunities, and more. The program is designed to provide an overview of where the virtual currency industry is today and what business opportunities are on the horizon.
Inside 3D Printing Conference & Expo has rapidly become the B2B tradeshow for the 3D printing industry. The recent New York City conference attracted more than 3,000 attendees and had significant 3D printing organizations as exhibitors, including 3D Systems, MakerBot, and Stratasys. The summer edition, programmed by Hod Lipson, takes place in Chicago. The program is geared to provide attendees with a strong foundation and understanding of where the 3D printing industry is today and what business opportunities are on the horizon.
Now in its 3rd year, the AR Summit, a one day conference & expo is set to return in 2013, providing a unique insight into the capabilities, innovations, successes and future direction of AR. This platform is designed to bring together the industry advocates, leading technology providers and innovative companies/brands looking to discover, explore and embrace the concepts AR brings.
Master the most critical element in PR and marketing today: Content. 17 speakers will discuss the ROI of developing irresistible content, and how to get your staff excited about writing narratives that help employees and customers solve problems and share knowledge.
Mashable readers save $200 by using the code MASH12.
Through a series of panel discussions and presentations, with ample opportunity for audience participation, the ETIA conference will examine topics within the areas of Internet-focused content creation, distribution, and monetization, as well as technical tools and solutions for shaping the user experience.
Visit our full list of upcoming conferences and events here.
Want to promote your event on Mashable‘s Events Board? Submit it here.
With less than one week until the Mashable Media Summit, tickets are selling out fast. Now’s your chance to purchase your ticket to learn about the hottest trends from the biggest leaders in media.
The Mashable Media Summit is a one-day conference that explores how new forms of technology are redefining media. The brightest minds in the industry will come together in a few days on Nov. 2 at The TimesCenter in New York City to explore the latest innovations in the space and the future of journalism. Get your tickets now.
We’ll be hitting on the biggest trends in media and what to watch for in 2013. Here is some of what you can expect to hear about at the Mashable Media Summit:
Digital media trends to watch in 2013
How to monetize without hurting community
Demystifying data-driven journalism
Why social media sites are becoming publishers
The future of journalism could be drones
How mobile is changing media for the better
What you should be measuring with social analytics
How brands are outpacing publishers
The digital transformation of politics
How Facebook has reinvented the entertainment industry
You can view the agenda online, and check out the highlights below of last year’s sold out Mashable Media Summit. Get your tickets now before it’s too late!
An Inside Look at Mashable Media Summit Speakers
1. Alexis Ohanian
Alexis Ohanian, the co-founder of popular social news site Reddit, also founded the social enterprise Breadpig, which publishes books featuring popular webcomics like XKCD. Fun fact: Ohanian helped launch Hipmunk, a travel site increasingly becoming a favorite booking choice among travelers.
2. David Carey
Prior to becoming president of Hearst Magazines in June 2010, David Carey was group president at Condé Nast, vice president and publisher of The New Yorker from 1998-2005, founding publisher of Smart Money after starting his career at Esquire.
3. John Keefe
Besides serving as the senior editor for data news and journalism technology at WNYC, John Keefe also authors a blog that presents fascinating info on data, maps and visualizations.
4. Kay M. Matadi
Before joining Facebook as the head of entertainment and media, Kay M. Matadi was vice president of audience experience at CNN Worldwide, where he oversaw the execution of social media and consumer engagement.
5. Teal Newland
Teal Newland, VP of brand strategy at StumbleUpon, is part of the team that operates Paid Discovery, a StumbleUpon service that’s generated a lot of buzz in the industry.
6. Tim Pool
Tim Pool is an independent journalist who was featured in TIME‘s person of the year as the “Media Messenger of Zuccotti Park.” Pool earned his reputation from his unique style of interactive broadcast journalism and adoption of new technologies, includng drone journalism.
7. Jessica Bennett
Jessica Bennett is the executive editor at Tumblr, where she discovers the most interesting stories and trends from the mircroblogging platform. This content is then showcased on Storyboard, a curated collection of some of the best creators and their work found within the Tumblr community.
8. Tom Bedecarré
Chairman of AKQA, Tom Bedecarré is one of the most influential leaders in advertising. Described by Fortune Magazine as a “rare hybrid” who “has cred with techies and Mad Men alike,” Bedecarré has clearly made his digital footprint in the space with more than 120,000 followers on Twitter .
9. Joan Walsh
Joan Walsh is editor-at-large for Salon and has appeared on MSNBC’s Countdown with Keith Olbermann, The Rachel Maddow Show, The Ed Show, and CNN’s Larry King Live. Now Joan will appear at Mashable’s Media Summit to talk digital and politics.
10. Aron Pilhofer
Aron Pilhofer runs a newsroom at The New York Times that blends journalism, social media and technology. He also co-founded DocumentCloud, an organization that turns documents into data, and Hacks and Hackers, an international grassroots journalism organization that rethinks the future of news and information.
Climate change is a critical discussion in this day and age, and communicating its intricacies can be a challenge. At the Mashable Media Summit we’ve added a session on telling the stories of climate change in the digital age.
The session, titled “Talking About the Weather: Telling Extreme Weather and Climate Change Stories in the Digital Age,” will be led by Mashable’s Senior Climate Reporter Andrew Freedman and will analyze the most effective ways to communicate climate change given the multitude of perspectives on the climate change issue.
Speakers joining this session include:
Neil Katz, Editor in Chief/ V.P. of Digital Content, The Weather Channel
Bernadette Woods Placky, Meteorologist and Climate Matters Program Director, Climate Central
Other previously announced sessions at Media Summit will include media experts like Pete Cashmore, Mashable‘s founder and CEO; Jill Abramson, Harvard University lecturer; Joanna Coles, editor in chief of Cosmopolitan magazine; and Piper Kerman, author of Orange Is the New Black in conversation with Larry Smith, founder of Smith Magazine.
The Media Summit is a one-day conference analyzing the impact of technology on the media industry, with an emphasis on the evolution of storytelling. Speakers will discuss media trends like the rise of big data and mobile, the impact of global social media campaigns, how to use visual platforms to enhance your story and much more.
For a full list of speakers and agenda, check out the Media Summit website. Ticket prices will increase on Thursday, so make sure to reserve your spot early.
There is, however, one possible side effect: In the whirlwind of memes, you just might have missed out on some of Mashable‘s features coverage this week. If you’re looking for the cure, you’ve come to the right place; here’s the roundup of the week’s top digital media resources.
The 33 Most-Watched Cat Videos Ever [PURR] These, then, are the definitive top 30 most-watched cat shorts on the world’s most-watched video service, ranging from a paltry 11 million views (number 30) all the way up to 79 million views (number one).
Protesters march past the FCC headquarters before the Commission meeting on net neutrality proposal on May, 15, 2014 in Washington, DC.
Image: Bill O'Leary/The Washington Post/Getty Images
With less than two weeks until the end of the comment period on proposed Internet regulations, both sides of the debate are pushing publicity campaigns aimed at swaying the net neutrality debate.
The battle has coalesced around a particular issue: the reclassification of broadband Internet, a move that would either maintain an open and equal web or destroy it, depending on which side of the debate is lobbying. Federal Communications Commission Chairman Tom Wheeler has publicly stated that it could vote to reclassify broadband as a utility, bringing Internet providers under more stringent regulations.
A new “don’t break the Internet” campaign launched on Tuesday with a website that seeks to push back against calls for the Federal Communications Commission to reclassify. Drawing on the words of net neutrality advocates like Tim Wu, Lawrence Lessig and the Electronic Frontier Foundation, the site makes plain its stance at the top.
“Dear Mr. Chairman, don’t break the Internet! Cat videos aren’t megawatts and the net’s not a series of tubes, so don’t treat it like a utility,” the post states alongside Photoshopped images of the FCC chairman with cats.
The FCC is currently considering new regulations about how data flows on the Internet, an issue that has sparked debate about the role or regulation and Internet providers. Advocates of net neutrality — which dictates that all data should be treated equally so as to maintain and open and competitive Internet — have called for the FCC to consider the Internet a utility, which would bring it under more stringent regulation. The deadline for comments on the FCC’s proposed Internet regulation and replying to earlier comments is Sept. 15.
The initial draft of the rules built in allowances for “commercially reasonable” deals between content providers and Internet companies. This allowance caused a flood of concern from net neutrality advocates who worried this could lead to “fast lanes” that would make the Internet more similar to cable television.
Those concerns led to calls for the FCC to change how it regulates the Internet by switching to “Title II,” which would treat it similar to utilities.
The “don’t break the Internet” campaign is backed by TechFreedom, a nonprofit think tank that says it is backed by Internet providers as well as content providers. It is calling for congressional action to limit FCC power and explicitly detail how it can regulate the Internet.
“Democrats and Republicans should join in a bipartisan compromise that sets out clear, but specific and narrow, authority over core net neutrality concerns. Congress should bar the FCC from ever applying Title II to the Internet,” the site states.
There is no shortage of advocates of reclassification. Democratic Senator Carl Levin is the most recent politician to back reclassification, stating it is “the best and clearest way to ensure an open and free Internet.”
Fight for the Future, another nonprofit think tank “dedicated to protecting and expanding the Internet’s transformative power,” has organized an “Internet slowdown” on Sept. 10 to bring attention to the issue.
“On Sept. 10th, sites across the web will display an alert with a symbolic ‘loading’ symbol (the proverbial “spinning wheel of death”) and promote a call to action for users to push comments to the FCC, Congress, and the White House,” the site states.
The final push over net neutrality comes after a particularly active comment period, including a John Oliver video that went viral and sparked thousands of comments through the FCC’s online system.
The Sunlight Foundation, a nonprofit that advocates for government accountability and transparency, found that around two-thirds of comments were against allowing content providers to pay for better service and about the same number supported reclassification.
The study found that those against some effort to ensure an open and fair Internet were in the extreme minority.
“We estimate that less than 1 percent of comments were clearly opposed to net neutrality,” the organization wrote in a post.
It may not have been a good week for Big Bird, but it was a good one for Detroit Tigers infielder Miguel Cabrera, who won the first Triple Crown since 1967. Over the past few days we’ve witness the beginning of debate season and the end of baseball’s regular season.
With all that going on, it’s understandable if you lost track of what’s happening in the social media and tech world. To get you up to speed, we’ve rounded up all our best feature stories from the past week.
The Lifestyle section was particularly active with resources that could help improve your ever-important quality of life. You can also start crossing names of your holiday shopping list with gift ideas such as geeky wine racks, funky iPhone cases and a high-end coffee maker that brews the perfect cup of java.
For you political junkies, be sure to check out our new special feature on how the digital sphere is shaping modern campaigning and elections. There’s also plenty of information regarding social media and business. It’s all here; dig in.
4 Ways to Write Faster Whether working on a deadline or managing simultaneous beats, journalists need to be able to write quickly. But maintaining quality can be a challenge when you’re racing against the clock.