Nreal Apple Adapters Sell Out in 24 Hours

Global smart glasses firm Nreal opened pre-orders for a new iPhone-compatible smart glasses adaptor on Amazon for $59. The firm also opened sales of its Air smart glasses on the digital storefront for $379. 24 hours later, both products sold out on the marketplace, highlighting massive augmented reality (AR) interest across the iOS user base, […]

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram’s trying out a range of new ad formats, in new places in the app.

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Meta’s developing new ad tools in line with evolving data privacy expectations.

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta’s looking to monetize Reels with some new ad options.

Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Meta’s keen to highlight the value of its metaverse vision – but do you need to go all-in just yet?

Hands-On: BlockStar VR Is A Colorful Action Shooter That Plays It Safe

We went hands-on with Immersive Division’s upcoming shooter BlockStar VR at EGX London last month.

Here are our thoughts:

Sony Anticipates PSVR 2 To Have ‘Much Greater Popularity’ – Bloomberg

Sony will have 2 million PSVR 2 units produced for launch and anticipates ‘much greater popularity’ than the original, Bloomberg reports.

Bonelab Graphics Comparison – Quest 2 vs PC VR

Great Customer Experience Starts with Great Employee Experience

If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy.  We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]

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Unofficial ‘Half-Life’ VR Mod is Coming to Steam October 20th

Much like the recently released Half-Life 2 VR Mod, Valve is soon giving its blessings to another third-party project that this time brings VR support to the original Half-Life (1998). If you’ve played Half-Life in VR before, it was probably thanks to the HLVR mod by Max Vollmer, who started back in 2017 to bring Valve’s iconic […]