Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

Twitter Leans into Emerging Video Trends with New Video Showcase Elements

Twitter’s not going ‘full TikTok’ like Meta, but it is trying to lean into the latest video consumption trends.

D-Link’s New ‘VR Air Bridge’ Dongle Gives Quest 2 Dedicated Wi-Fi Connection for PC VR Gaming

D-Link announced a new Wi-Fi 6 dongle designed for Quest 2 that provides a dedicated wireless connection to your PC, letting you play PC VR games without the hassle of long cables or needing an exceptionally good router. VR Air Bridge (DWA-F18) is said to include D-Link’s Wi-Fi 6 firmware and Meta’s proprietary VR algorithms […]

Expedition 68 Begins, SpaceX Crew Swap Planned for October

The Expedition 68 mission is officially underway with seven astronauts and cosmonauts living and working together aboard the International Space Station. The crew swaps aren’t over yet as four SpaceX Crew-5 members count down to their upcoming launch to the orbiting lab. Commander Samantha Cristoforetti of ESA (European Space Agency) will lead station operations until …

Auki Labs Exec Discusses AR Privacy at IGS 2022

Augmented Reality (AR) privacy will be a big issue very soon, Johannes Davidsson, the Head of Business Development at Auki Labs, said on Thursday at the Immerse Global Summit (IGS) 2022 in Madeira, Portugal. Davidsson took centre stage at Summit to explore how Auki Labs approaches emerging security concerns led by immersive hardware like smart […]

Meta Quest Debuts Walkabout VR Mini Golf Course

Gaming studio Mighty Coconut has released a new virtual reality (VR) board for its Walkabout Mini Golf Course based on 20,000 Leagues Under the Sea, which will debut on the Meta Platforms’ Quest and Rift headsets, the company announced on Thursday. Don Carson, Senior Art Director for Mighty Coconut, spoke to Meta about the impressive […]

VNCCII Debates Web3 Creativity at IGS 2022 Europe

Digital content creation has led to many questions over the distribution of wealth for artists and companies working in the future Metaverse, with current technologies requiring clear definitions for paying creatives and promoting immersive artworks across the rising spatial communications platform. Speakers included Sami Tauber, Founder, Multimedia Artist, and Chief Metaverse Officer for VNCCII, João […]

Meta Pay Rolls Out Across 200 Countries

On Wednesday, Meta announced the continued rebranding of its fintech service Facebook Pay by officially rolling out a revised version of the solution to roughly 200 countries. The rebranding sees Facebook Pay change to Meta Pay, and the firm is rolling out the solution gradually to selected regions, starting with the US. The Menlo Park-based […]

How to Know if Your Facebook Ads Will Work

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.

Guest: Andrea Vahl | Show Notes: socialmediaexaminer.com/530

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How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking for ways to maximize your TikTok marketing approach?