3 Key Elements to Effectively Target Gen Z with Social Media Advertising

Let’s cut straight to it. How the heck do we reach Gen-Z through social media advertising? It’s already halfway through 2022 and approaching this generation seems like the most daunting task.  Gen-Z knows the ins and outs of the latest trends, are hyper-focused on digital, and undeniably has the shortest attention span of any other […]

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Apple Quietly Released One of The Most Impressive AR Room-mapping Tools

Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released probably one of the best 3D room-mapping tools for mobile AR yet. Called RoomPlan, the ARKit Swift API uses the camera and LiDAR scanner on recent iPhones and iPads to create […]

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Space Gardening, Digestion, and Robotics Top Crew Schedule

Space gardening and the human digestive system were at the top of the science schedule aboard the International Space Station on Wednesday. The seven Expedition 67 residents also worked throughout the day filming their activities, inspecting station hardware, and testing a new robotic arm. Space agriculture is a way to sustain healthy astronauts on future …

AR Metaverse takes over New York’s Time Square

Psychic VR Lab, a developer of the Metaverse content creation suite STYLY, is hosting an extended reality (XR) NFT art exhibition at Times Square, New York. Psychic VR Lab currently hosts the event alongside Japanese event partners Animoca Brands KK Corporation, Ucollex International Limited, and Madworld Hong Kong. The event also showcases and expands the […]

HTC To Unveil VIVE Flow Business Edition Goggles

HTC VIVE announced on Tuesday it will expand the availability of its VIVE Flow compact VR goggles with a novel Business Edition version. The devices are set to train, work, collaborate remotely, and enhance classroom interactions for its users across sectors, including education, healthcare, and many others, HTC VIVE explained. According to a study from […]

Emplomind To Launch First-Ever Mental Health Metaverse

Emplomind, a global provider of accessible, on-demand mental health coaching, recently announced it was set to launch a first-ever Metaverse Mental Health Hub. According to the company, roughly 75 percent of young people failed to receive sufficient access to mental health support, sparking demand for new mental health solutions. Emplomind aims to provide such facilities […]

Apple’s Tim Cook Discusses Augmented Reality

Tim Cook, Apple’s Chief Executive spoke about the potential of augmented reality (AR) on Apple devices at the Worldwide Developer Conference (WWDC) on Tuesday last week. Tim also complimented technological innovations led by Chinese application developers, he said in an interview with China Daily. In the chat with China Daily Reporter Ma Si, Tim explained, […]

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

Reddit’s new partnership with DoubleVerify will provide additional insights on Reddit ads performance.

Twitter Announces ‘Innovators’ Ad Agency Awards for 2022

The awards celebrate the best agency-led campaigns in the app.

LinkedIn Adds New Event Engagement Options, Simplified ‘Repost’ Process

LinkedIn’s rolling out some new engagement options.