Let’s review some mindsets and see if they sound familiar to you. [Marketing Team POV] Your team creates some stellar content and executes corresponding campaigns… leads come in. The leads are handed off into the abyss that is the Sales Team where you assume they take excellent care to turn them into customers (How could […]
The post What’s On The Line When Sales and Marketing Are Misaligned? [Research] appeared first on Content Marketing Consulting and Social Media Strategy.
