Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
Samsung Electronics UK partnered with Snapchat to run a virtual try-on for Samsung Galaxy Watch 3 using the app’s wrist-tracking technology to project the product onto consumers’ wrists.
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After scanning the Snapcode or selecting the Samsung icon from the Lens Carousel, users can scroll through… more