Amazon’s October Prime Day Drops Quest 3S to $250 Ahead of Holiday Season

Quest 3S is on sale starting at $250 for Amazon’s October ‘Big Deals’ Prime sale, which ends October 8th. The News Released in late 2024, Quest 3S is Meta’s most affordable current-gen VR headset, which includes color mixed reality capabilities in addition to all of the games on the Horizon Store. As the name implies, […]

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The Death of the Headset? Apple and Meta Bet on AR Glasses

With Apple pausing the Vision Pro 2, the signal is loud and clear: the centre of gravity has shifted. Bulky VR headsets are out; lightweight AR glasses that keep teams’ heads-up, hands-free, and connected to what matters are in. Apple Shelves Vision Pro Plans Apple has reportedly paused development on the next-gen Vision Pro, instead […]

TikTok Announces Improvements to its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok’s AI-powered ads. 

Facebook Adds Topic Search Recommendations and Friend Likes to Reels

Some new measures to get Facebook users spending more time scrolling Reels.

Instagram Launches Friend Map in India, Adds Location Sharing Provisions

The platform has taken steps to address user concerns regarding oversharing.

YouTube Launches New Music Education Initiative

YouTube is looking to enhance its educational offerings. 

Mobile Suit Gundam: Silver Phantom Is Heading For PlayStation VR2

Interactive VR movie Mobile Suit Gundam: Silver Phantom is heading for PlayStation VR2.

Star Wars: Beyond Victory Review – Not The Podracer We’re Looking For

Star Wars: Beyond Victory brings third-person mixed reality podracing and a digital toy set to Quest 3 & 3S today.

The XR Week Peek (2025.10.06): Meta launches its display glasses, Apple prepares to launch a refresh of AVP, and more!

These days, I’m keeping myself busy with a couple of projects. No trips are on sight for October, because I need to recover.  But I’m happy to announce that I’m supporting XRCC again as a media partner, because it’s one of the best hackathons we have in the AR/VR ecosystem. The new XRCC Online version is […]

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‘Star Wars: Beyond Victory’ Review – Podracing Comes to Quest, But Loses Speed in Mixed Reality

Star Wars: Beyond Victory – A Mixed Reality Playset feels like a pretty clear directive to make a high quality MR game that showcases Quest 3’s passthrough capabilities. In that respect, it’s a partial success, as the MR/VR hybrid serves up some neat diorama-style racing action blended with a surprisingly heartfelt narrative, all the while […]

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Ford’s CEO is Right: AR can be a ‘Game Changer’ for Blue-collar Workers

AR technology is providing enterprise ROI – and the CEO of Ford just added another major example to the growing list of use cases.  CEO Jim Farley explained that AI-powered augmented reality is a “game changer” when it comes to simplifying repairs on vehicles.  Speaking at a conference of CEOs, Farley predicted that new technologies will […]

Ohio University and Virtualware Launch Immersive Digital Enterprise Collaboratory

Ohio University is betting on the future of advanced manufacturing and digital engineering. The school has officially launched the Digital Enterprise Collaboratory (DEC), an initiative designed to blend education, applied research, and workforce training in a single immersive ecosystem.  At the core of the DEC is Virtualware’s VIROO Enterprise XR platform, paired with HTC VIVE […]

Meta Announces New Subsea Cable Project to Increase Global Connectivity

Meta’s latest subsea project investment will increase connectivity in southern Asia.

Meta Is Shutting Off Political Ads in Europe This Week

Meta says that it cannot comply with incoming EU regulations on political ads.

Instagram Looks to Highlight Creative Talent with ‘Rings’ Awards

Winners will be recognized with digital and physical gold rings.

Snapchat Highlights the Opportunities of Sponsored Snaps

Snapchat’s looking to showcase the potential of its latest ad placement.

Dreams Of Another Review: Intriguing Philosophical Journey With Uneven VR Support

Dreams of Another intrigues with its creative journey, though it’s frustrated by slow pacing and uneven PlayStation VR2 support. Our full review.

Star Wars: X-Wing Alliance Upgrade Mod Revitalizes A Classic In Full VR

Playing a 26-year-old game like Star Wars: X-Wing Alliance in full VR with motion shows the power of mods.

Data Shows X Premium Subscribers Get Significantly More Post Reach

New data on the benefits of paying for X’s subscription package.

TikTok Announces Activations for the Launch of Taylor Swift’s New Album

TikTok is going big on Taylor Swift this month.

Women’s Professional Sports See Increased Snapchat Engagement

Professional leagues for women athletes across a number of sports have seen a rise in interest, leading to new opportunities for advertisers.

Instagram Tests Opening To Reels as the Main Feed

With Reels driving more engagement, this makes sense.

Titan Isles Update Gives The Bullet Hell Co-Op Adventure A New Game+ Mode

Following last week’s launch on Quest and Steam, Titan Isles receives a New Game+ mode with harder enemies in today’s update.

Real-Time Strategy Game Homeworld: Vast Reaches Heads For SteamVR Soon

Homeworld: Vast Reaches takes the RTS spin-off to PC VR with enhanced visuals and new Challenge Levels later this month.

VRChat Creators Become Birds With Quest Pro Eye Tracking

Quest Pro eye tracking is helping a gryphon come alive in VRChat.