VR’s Best (or possibly worst) April Fool’s Day Jokes This Year

April Fool’s Day is more than just a time to pull harmless pranks. It’s also about putting on your ‘skeptic hat’ and really asking whether you can believe your eyes, as trusted companies and key figures in XR dropped a few doozies yesterday that are so great they’re terrible. ‘Virtual Boy Pro’ MR Headset Nintendo […]

The post VR’s Best (or possibly worst) April Fool’s Day Jokes This Year appeared first on Road to VR.

Hands-on: Apple Upgrades Personas for True Face-to-face Chats on Vision Pro

Apple today released ‘Spatial Personas’ in public beta on Vision Pro. The newly upgraded avatar system can now bring people right into your room. We got an early look. Much has been said about Apple’s Persona avatar system for Vision Pro. Whether you find them uncanney or passable, one thing is certain: it’s the most […]

The post Hands-on: Apple Upgrades Personas for True Face-to-face Chats on Vision Pro appeared first on Road to VR.

Ten-Member Crew Works on Cargo, Spacesuits, and Human Research

The 10 crew members aboard the International Space Station, including five NASA astronauts, four Roscosmos cosmonauts, and one Belarus spaceflight participant, turned their attention on Tuesday toward cargo transfers and spacesuit work. There was still time for science on the orbital outpost as the Expedition 70 crew continued more human research. The NASA astronauts worked …

Meta to Terminate Quest 1 Support for New Apps Next Month

Meta will stop its support for new apps on the original Meta Quest headset from Tuesday, April 30, 2024. After, developers will not be able to upload new apps and updates for Quest 1 to the Meta Store. Indeed, Meta will block the attempts those developers make to continue supporting users of their legacy headset. […]

The Top Immersive Advertising Companies for 2024

Immersive advertising companies are paving the way to a new revolution in how companies engage, delight, and convert their audiences. These innovators offer access to software and solutions that empower users to experiment with products and shop for items in the metaverse.   With immersive advertising companies, businesses can transform the buyer journey, delivering unique experiences […]

The Top XR Arts and Entertainment Companies in 2024

XR Arts and Entertainment vendors are bringing new levels of immersion to how we interact with concerts, events, museums, and countless other environments. In recent years, we’ve seen the rise of holographic performances at festivals, immersive streaming experiences, and more.   With virtual, augmented, and mixed reality technologies, A&E leaders can improve the accessibility of their […]

The Top Metaverse Companies to Explore in 2024

Metaverse companies around the globe are introducing businesses and consumers to a new era of digital experience. Leveraging a combination of extended reality, artificial intelligence, IoT, and other cutting-edge technologies, these innovative brands are changing how we work, play, and connect.  Today, businesses worldwide are leveraging metaverse technologies to enhance collaboration and creativity in the […]

Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns

Some new options to improve your campaign targeting.  

New Report Suggests That X Usage Has Declined 30% Year-Over-Year

Another third party report shows that X usage is in decline.

12 Important Metrics in Google Analytics 4 [Infographic]

Some of the key considerations to measure your site performance.

TikTok Launches New Ad Campaign To Oppose Sell-off Bill

TikTok continues to use its influence to alleviate concerns about its influence.

How The Pirate Queen Brings Cheng Shih’s History To Life In VR

Following last month’s launch on Quest & Steam, we spoke with The Pirate Queen’s director to learn more.

Our full interview.

EXCLUSIVE: First details about Valve Deckard have been leaked

In the last weeks, I’ve been able to speak with two Valve employees who revealed to me some important details about the upcoming standalone headset by Valve, codenamed Deckard. These employees spoke under the promise of anonymity (you can imagine why) and were able to tell me juicy details about the development of the headset. […]

The post EXCLUSIVE: First details about Valve Deckard have been leaked appeared first on The Ghost Howls.

April Begins with Human Research and Crew Departure Preps

The Expedition 70 crew kicked off the first week of April with a host of human research to learn how to keep long-term space crews healthy. Three orbital residents are also nearing the end of their mission as they prepare to depart the International Space Station at the end of the week. NASA Flight Engineers …

Runaways Is A Spatial Endless Runner On Apple Vision Pro

Runaways is a spatial endless runner designed specifically for Apple Vision Pro.

2023 MLS Cup Highlights For Apple Vision Pro Take You Onto The Soccer Field

A 5-minute Apple Immersive Video for Vision Pro buyers shows highlights from the 2023 MLS Cup.

ICYMI This Week: Smalland, Arizona Sunshine 2, MADiSON VR & More

Missed this week’s biggest VR games and hardware stories? Here’s our latest news roundup.

Crew Keeps Up Space Health Research Before Next Trio Departs

The Expedition 70 crew wrapped up the work week with space biology and pharmaceutical research continuing the ongoing effort to advance health on Earth and in space. Three crewmates are also beginning to turn their attention toward their departure from the International Space Station and ride back to Earth late next week. The key objective …

‘Asgard’s Wrath 2’ Verges on All-Out Destruction in ‘Pandemonium,’ Its Fourth Cosmic Event

Pandemonium, the latest Cosmic Event for the award-winning Asgard’s Wrath 2, sees the Huldufólk blaze a trail of destruction across the multiverse. Succumbing to fear…

Meta to Add AI Features to Ray Ban Stories SmartGlasses Next Month

In a recent report from the New York Times, Meta revealed new AI features for its smart glasses product – that Meta developed using Ray Ban frames – following the firm’s promise of broader virtual assistant tools for the product range at last year’s Connect event. It appears that the new prototype features follow Meta’s […]

Big XR News from Apple, IDC, Innoactive, and HPE

The XR space has a lot to offer, and as more firms enter the industry as software or hardware solution providers, the use cases for XR will expand. The power of XR and spatial computing data is undeniable, whether in 3D environmental or user tracking data. 3D services are working hard to elevate the future […]

NVIDIA Speaks on AI, Omniverse, and Maxine Enterprise Solutions

Last week, NVIDIA GTC blew auidences away with new AI, a spatial computing software, and hardware. The leading computing firm seeks to scale emerging technology to boost industrial and enterprise workflows. During the event, NVIDIA introduced CloudXR, which lets standalone devices stream enterprise-ready AR/VR/MR content, such as digital twins, to less powerful computing devices like […]

Instagram Tests Blend Feed for Private Content Sharing

Instagram continues to lean into private engagement in the app.

X Adds Adult Content Setting for Communities

Could X, formally Twitter, look to lean into adult content as a means to bring in more revenue?

Reddit Rolls Out Ad Creation Updates, Including Generative AI Copy Suggestions

Some new updates for your Reddit ads approach.