The Fascinating Blend of Past Beauty and Present Hydration in Sydney

modern hydration solutions

Marvel at the tale of Sydney, a city with a rich history that uniquely blends with its modern-day achievements. Home to over five million people, Sydney excitingly combines a past full of beauty, excitement, and…read more

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Introducing the Secrets to Successful Website Design

Crafting a captivating digital presence is more than aesthetics; it’s about functionality and user engagement. Effective website design involves a blend of art and science, combining visually appealing elements with seamless usability. Importance of User-Centric…read more

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Crush Those New Year’s Resolutions with VR Fitness

At home or on the go, VR workouts are convenient, affordable, and—dare we say it?—fun. And with over 500 games and experiences on the Meta…

Meta’s Secret AR Glasses Might be ‘the Most Advanced Technology on the Planet’ – But You Can’t Have Them

It’s no secret that Meta is pouring massive resources into its quest to build a fully-fledged pair of augmented reality (AR) glasses. What is secret is the pair of glasses themselves – because they do actually exist. In an interview with The Verge/Command Line, Meta CTO Andrew Bosworth revealed that some Meta staff already use […]

Is Sony Accelerating Digital Twin Content Creation?

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan NSU Broward Center of Innovation (Levan Center of Innovation), announcing a Volumetric Capture Studio for creating digital twins of real-world people and objects to suit a variety of enterprise needs.  The move enables the project partners to extend digital twin adoption […]

Qualcomm Partners with Google, Samsung for New 4K XR Chipset to Empower AI Smart Glasses

Today, Qualcomm Technologies officially introduced the Snapdragon XR2+ Gen 2 Platform, a new Snapdragon chipset built to improve the quality of XR displays, visuals, and the overall user experience. Notably, the firm’s newly improved chipset will provide extended support for users and firms leveraging AR smart glasses with integrated AI features.  The XR2+ Gen 2 […]

How to Prepare for a Changing Meta Ads Landscape

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.

Guest: John Loomer | Show Notes: socialmediaexaminer.com/596

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A Simple Guide to B2B Social Media Marketing [Infographic]

Some handy pointers for your social media marketing approach. 

5 Tips To Help Maximize Your TikTok Marketing Approach in 2024

Some notes to help guide your TikTok marketing in 2024. 

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

The partnership will provide more insights into the performance of promotions in the app.

X Says There Are 750K Jobs Listed via Hiring in the App

The platform may have tapped into a significant new opportunity with X Hiring.

VR Skater Receives Full Release On Steam This February

VR Skater leaves Steam Early Access for full release next month:

New VR Games & Releases January 2024: PSVR 2, Quest, SteamVR & More

2024 is here and January’s packing more VR games. Here’s the highlights coming to Quest, PC VR, PSVR 2 and Pico:

Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Qualcomm just announced Snapdragon XR2+ Gen 2, a higher-end variant of the chipset used in Quest 3.

Why Trend-Hopping Can Lead to Brand Failure on Social

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as […]

The post Why Trend-Hopping Can Lead to Brand Failure on Social appeared first on Convince & Convert.

[Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies

Industry Direct by Qualcomm Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our […]

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Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down

First Contact Entertainment, developers behind the tactical team shooter franchise Firewall, is shuttering the studio, citing the “lack of support for VR within the industry.” Founded in 2016, First Contact has developed two of the PSVR platform’s most visible exclusives: Firewall Zero Hour (2018) and the recently released sequel Firewall Ultra (2023), which landed solely […]

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Exploring XR User Interface Interactions in ‘Idea Engine’

Idea Engine allows you to create and share VR and mixed reality experiences. Building such a general-purpose tool requires complex user interfaces. In this Guest Article, developer Brett Jackson shares his approaches to UI interaction. Guest Article by Brett Jackson Brett Jackson has been developing VR projects since 2015 and is the director of the […]

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Qualcomm Announces More Powerful Version of Quest 3’s XR Chip

Qualcomm today announced its latest Snapdragon XR chip, the XR2+ Gen 2, a more capable variant of the chip that powers Quest 3. The company also hints that it will be used in the upcoming Samsung-Google headset. Qualcomm is at this point the world’s leading provider of mobile processors for XR headsets. The company’s Snapdragon […]

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Spacesuit Loop Scrubs and Routine Station Maintenance for Crew on Thursday

Another day of station upkeep is underway aboard the International Space Station on Thursday. The Expedition 70 crew spent most of the day on spacesuit and station maintenance, auditing equipment, and wrapping up experiments started earlier this week. In the morning, NASA Flight Engineer Jasmin Moghbeli was joined by ESA (European Space Agency) Commander Andreas …

Will Microsoft Claim the Metaverse Crown in 2024?

Microsoft spent the second half of 2023 championing what it coined as the industrial Metaverse, specifically an umbrella of multi-user XR services covering enterprise use cases such as collaboration, design procedures, and employee training. However, the new year is upon us, as is Microsoft’s industrial Metaverse roadmap, with the first of its products coming this […]

The Latest on Meta’s VR Headsets in 2024

Meta and others in the industry are ramping up for a busy 2024. Last year, the firm doubled down on MR headsets and AR smart glasses over previous ambitions towards the consumer Metaverse. Recently, the firm unveiled new details covering its approach to its hardware lineup, including its Quest and smart glasses immersive portfolio. Following […]

X Says That There are Now 750k Jobs Listed via X Hiring in the App

X may have tapped into a significant new opportunity with X Hiring.

TikTok Launches 2024 Marketing Calendar to Assist in Your Planning

Some helpful pointers for your 2024 TikTok campaigns.

Essential Dos and Don’ts for Social Media Marketing in 2024 [Infographic]

Some quick tips to help you maximize your social media marketing efforts.