Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool. […]

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Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the device is the first in the company’s most recent suite of glasses to incorporate inside-out […]

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Sony Reveals Standalone MR Headset with “4K” OLED Displays and Unique Controllers

Today at CES Sony revealed a new standalone MR headset equipped with “4K” OLED displays. The headset is yet-unnamed, but the company says it’s aimed at creatives building 3D content and will launch this year. Sony’s unnamed standalone MR headset is based on Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch “4K” […]

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Advanced Biomedical and Tech Research Starts Week for Crew

The work week kicked off with drug therapy research and DNA analysis aboard the International Space Station to promote health on Earth and in space. The seven Expedition 70 crew members also had time for advanced technology studies including robotics, fiber optics, and future piloting techniques. NASA Flight Engineer Loral O’Hara explored ways to optimize …

Apple Vision Pro Debuts for US Customers on Feb 2nd

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases. On its website, Apple confirmed that the device would […]

Apple’s Vision Pro “Works Like Your Mind” Says Tim Cook, CEO

In a conversation with the BBC, Tim Cook, the CEO of Apple, highlighted some of the productivity gains and accessibility considerations of the firm’s upcoming MR headset, the Vision Pro. During the conversation, Cook explained a use case for the Vision Pro spatial computing device by noting: [With the Vision Pro], you can be sitting […]

TikTok Splits Marketing Measurement Partners into Specialty Elements

The new categorization will make it easier to find the right measurement assistance for your campaigns. 

Snapchat Shares New Insight into the Roles that Social Platforms Play in Facilitating Close Connections

A new study from the National Opinion Research Center underlines the connective value of Snap. 

TikTok Implements New Restrictions on Hashtag Search in its Creative Center

TikTok’s removed hashtag search to avoid criticism of its moderation approach.

20 Content Prompts To Help Boost Your LinkedIn Presence in 2024 [Infographic]

Some helpful tips to make the most of your LinkedIn in the new year.

Apple Reveals Alternative Vision Pro Head Strap That Will Be Included In The Box

Apple revealed an alternative head strap for Vision Pro, with a top strap, that will be included in the box.

Details here:

Apple Vision Pro Launches In The US On February 2, Preorders Begin Next Friday

Apple Vision Pro will launch in the US on February 2, and preorders open on January 19, next Friday.

Xreal Air 2 Ultra Are True AR Glasses Powered By Samsung Galaxy S23 Or S22 Via USB-C

Xreal Air 2 Ultra are true AR glasses with positional tracking and scene meshing, powered by a Samsung Galaxy S22 or Galaxy S23 via USB-C.

Full details here:

Apple Reveals Alternate Headstrap That Will Ship With Vision Pro

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. Apple today revealed a new headstrap for Vision Pro which it’s calling the ‘Dual Loop’. Compared to the wide and cozy-looking headstrap that was originally shown with the headset, the Dual […]

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Apple Announces Vision Pro Release & Pre-order Dates

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.” […]

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Panasonic VR Startup Shiftall Announces ‘superlight’ PC VR Headset, New Full Body Trackers

Panasonic subsidiary Shiftall announced it’s releasing a new version of its MeganeX PC VR headset along with the next generation of its HaritoraX wireless body trackers. The company calls its next SteamVR headset ‘MeganeX superlight’, which is said to be around 50% lighter than the original MeganeX headset. In contrast to the original, the new […]

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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

The Threads team is working to reduce instances of controversial, junk recommendations in ‘For You’ feeds.

X Will Now Enable Advertisers to Target Premium Subscribers Only With Their Campaigns

A new option for your X campaigns.

Download Figures Show Limited Impact After X Implemented its $1 “Not a Bot” Fee in Certain Regions

New accounts in New Zealand and the Philippines are required to pay $1 to engage in the app.

Townsmen VR Hits Quest 3 But Older Headsets Aren’t Supported

Townsmen VR is the first Quest game exclusive to Quest 3.

Micro Machines: Mini Challenge Mayhem Steers Onto Quest & PC VR

Micro Machines: Mini Challenge Mayhem brings Hasbro’s toy cars to Quest & PC VR:

The Comprehensive Winter Home Care Checklist Supported by Home Warranties

Winter can be a challenging time for homeowners. The dropping temperatures and harsh weather conditions often bring a slew of home maintenance issues that can be both stressful and costly. If you’re feeling overwhelmed by…read more

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Mark Huntley’s Insights: Entertainment SEO in the New Era – Optimizing for Top Stories and Tweet Carousels

In the ever-evolving landscape of digital marketing, the entertainment and media industry faces unique challenges and opportunities, especially when it comes to search engine optimization (SEO). With Google’s SERP features continuously adapting, staying ahead requires…read more

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Mark Huntley Sheds Light on the Dark Side of Google’s New SERP Features for Advertisers

In an era where digital visibility is paramount, Google’s Search Engine Results Page (SERP) has been the cornerstone for brands and advertisers aiming to capture the attention of online audiences. However, recent changes in Google’s…read more

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Stories from the Heart

heart, inspiration, passion

Podcasts that Spark Inspiration and Passion In an era where digital content is king, podcasts have emerged as a beacon of storytelling, education, and inspiration. Among the myriad options available, certain podcasts stand out for…read more

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