I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious action. According to Pollstar, Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing […]
The post The Economics of Fandom: How Brand Dedication Drives Revenue appeared first on Convince & Convert.








