The Latest Big XR News on Warpin Reality, Meta, and Unity

Watch on YouTube. In this episode of Big XR News, Demond Cureton, Senior Journalist, XR Today, welcomes some of XR’s top analysts to talk about the latest news from across the industry. Our guests include: Kevin O’Donovan, Co-Chair, VRARA Industrial Metaverse and Digital Twin Committee Jay Latta, CEO and Founder, The Fusionists Amy Peck, CEO […]

XRA Appoints Magic Leap Chief to Board of Directors

The XR Association (XRA) announced on Tuesday that it had onboarded some of the industry’s top extended reality (XR) firms to its organisation. These now include Magic Leap, VoxelSensors, XR Village, and Kaper. For Magic Leap, Daniel Diez, Chief Transformation Officer, Magic Leap will represent the Plantation, Florida-based firm on the XRA’s Board of Directors. […]

Safety first: How The Industrial Metaverse Can Transform Public Safety

By Thomas Rehberg, Head of Aviation and Public Safety Business, Nokia When failure can be fatal, there’s not a lot of wiggle room for experimentation. That’s part of why it’s been challenging for digital transformation to take hold within the public safety industry. Indeed, this is an industry that has been cautious in its adoption […]

TikTok Announces New Partnership with Rockerbox to Improve Campaign Attribution Tracking

A new option to measure how your TikTok campaigns are driving sales.

Meta Outlines New Rules on the Use of AI-Generated Content in Political Ads

Meta’s looking to get ahead of the expected wave of AI depictions in political campaigning.

LinkedIn Launches New Ad Campaign Which Highlights the Confusion Around B2B Buzzwords

The campaign looks at how people outside of B2B have no clue what we’re talking about.

WhatsApp Adds New Security Measures to Protect Users’ Personal Info

Some new security measures for WhatsApp.

VStreamer Live Lets You VTube To YouTube Directly From Your Quest, No PC Required

VStreamer Live is a fully standalone Quest VTubing studio that lets you stream directly to YouTube, no PC required.

Owlchemy Labs Co-Founder Announces AstroBeam, New Studio Focused On Multiplayer VR

AstroBeam is a new VR studio from Owlchemy Labs co-founder Devin Reimer.

Read more here:

Samsung’s Google-Powered XR Headset Is Set To Launch In Late 2024

Samsung’s Google-powered XR headset is set to launch, in very limited quantities, in late 2024.

Details here:

CookieRun: The Darkest Night – Chapter 1 Brings The Mobile Hit To Quest This Month

CookieRun: The Darkest Night ~ Chapter 1 adapts the popular mobile series for VR this month on Quest.

Crew Works Eye, Earth Studies Day Before Dragon Launch

The Expedition 70 crew mainly focused Wednesday’s scientific research activities on the human eye and Earth observations while also continuing its life support maintenance tasks. The orbital residents will also welcome a cargo mission due to launch to the International Space Station this week. Vision is a critical element contributing to the success of a …

‘Onward’ Releases Update 1.13, Including a New Map + Night Vision Goggle Updates

Whether you’re a seasoned virtual soldier or a relative newcomer to Onward, there’s never been a better time to jump in the game. Today marks…

Developer Diary: Explore the Hideout in ‘Asgard’s Wrath 2’

We’re just over a month away from the December 15 launch of Asgard’s Wrath 2, and we’ve been giving the community a sneak peek at…

Meta Horizon Worlds v135 Release Notes

Meta Horizon Worlds v135 is here! This week’s update fixes a few bugs related to voice settings and, for world builders, event triggers misfiring and…

AI will “Bridge the Gap” for AR Smart Glasses, says Snap CEO

Snap faced a rocky few months a while back when the firm invested in immersive hardware such as its XR drone and Smart glasses – to little avail. While these investments may still prove fruitful behind the scenes, the firm is seemingly slowing down on hardware production and instead pushing investments towards marketing opportunities across […]

NextAR Empowers Qatari Surgeons with AR Spinal Guidance Tool

Hamad General Hospital (HMC) has performed the country’s first-ever spinal surgery using augmented reality (AR)-based solutions, National news outlet The Penninsula reported on Sunday. The hospital, owned by Hamad Medical Corporation, saw neurosurgical teams successfully remove a cancerous tumour from a patient. Doctors and surgeons used the “Augmented Reality with Electronic Navigation” tool from NextAR […]

Rock, Paper, Reality Delivers Immersive Learning with Lenovo ThinkReality

Watch on YouTube. XR Today’s Demond Cureton hosts Phillip Ruenprom, Software Product Manager ARVR Solutions, Lenovo and Preston Platt, CTO, Rock Paper Reality. In our interview, we discuss the following: How Rock Paper Reality advises those seeking to integrate XR in the workplace How clients train and upskill their employees with metrics to ensure success […]

Vuzix Upgrades Smart Glasses, at No Cost to Enterprise

This week, Vuzix Corporation introduced INCOGNITO, a new integrated technology for the firm’s portfolio of enterprise and frontline AR smart glasses.   The leading supplier of Smart Glasses and AR products is using INCOGNITO to improve the optical waveguide design and performance of the firm’s AR product portfolio.  INCOGNITO optimises Vuzix’s product performance by removing […]

TikTok Adds More Local Agencies into its Marketing Partner Program

TikTok’s local marketing partners can provide guidance on your TikTok ads approach.

Google Makes its Generative AI Ad Tools Available to More Ad Partners

New generative AI tools to help create your Google campaigns. 

Google Shares the Top 100 Most Search Products of 2023, Adds New Holiday Shopping Tools

Google’s adding some new shopping tools for the holiday push. 

Meta Implements New Restrictions on the Use of Generative AI in Political Ads

Meta’s implementing rules around which advertisers can use its new generative AI options.

Apple Reportedly Developing Next-Gen Battery That Could Be Used In Future Vision Headsets

Apple is reportedly developing a “next generation” battery that it could use in future Vision headsets.

Virtual Desktop’s New OpenXR Runtime Bypasses SteamVR To Boost Performance

Virtual Desktop’s optional new OpenXR runtime bypasses SteamVR to boost performance.

The update also adds 500 Mbps H.264+ bitrate support on Quest 3.