Big XR News from NATO, Google, Adobe, and Apple

September is here, and new devices are around the corner. Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a […]

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

Meta Launches New FACET Dataset to Address Cultural Bias in AI Tools

This could be a big step towards addressing representation concerns in AI tools.

Meta Provides Explicit Controls for Users to Remove Their Data From Generative AI Training Sets

Regulations around data use for generative AI are set to become a bigger focus. 

Reddit Rolls Out Enhanced Ad Targeting Tools, Including Related Keyword Suggestions

Some new improvements for your Reddit ad targeting.

Pistol Whip Puts You To ‘Work’ In Final Overdrive Scene

Pistol Whip concludes Overdrive season with Work, a new scene available today.

The Light Brigade Rolls Out ‘Memories Of War’ Update With New Classes & Levels Today

The Light Brigade adds new classes, levels and more in today’s ‘Memories of War’ update.

Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024. After that date, the headset will receive […]

Science Ramps Up as Crew Departure Preps Continue

The Expedition 69 crew is expected to split up soon when four flight engineers return to Earth aboard the SpaceX Dragon Endeavour spacecraft. Meanwhile, all crew members on the International Space Station spent Friday keeping up their orbital research and maintenance tasks. Unfavorable weather conditions off the coast of Florida have pushed back Saturday’s planned …

Weather Delays NASA’s SpaceX Crew-6 Undocking from Station on Saturday

NASA and SpaceX are standing down from the Saturday, Sept. 2, departure opportunities for the agency’s Crew-6 mission from the International Space Station due to unfavorable weather conditions near the splashdown sites off the coast of Florida. The next available undocking opportunity is no earlier than 7:05 a.m. EDT on Sunday, Sept. 3, with a splashdown no …

Future Uses for Spatial Computing Technology

Spatial computing technology is an extremely influential technology that will change the way that humans see, hear, and touch their surroundings. It allows people to interact with 3D data to create a virtual simulation of…read more

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How to Use Social Media to Increase Online Holiday Sales

The much-anticipated time of the year is almost here – yes, the holiday season! Brands work hard to make their customers feel excited during this joyful period. It’s also the perfect opportunity to increase sales…read more

The post How to Use Social Media to Increase Online Holiday Sales appeared first on Social Media Explorer.

6 Helpful Tips for Marketing Furniture Pieces on Social Media

In the digital realm, where aesthetics reign supreme, discovering the secrets to marketing furniture pieces on social media is a game-changer. Delve into a realm where images and stories meld, where comfort meets style in…read more

The post 6 Helpful Tips for Marketing Furniture Pieces on Social Media appeared first on Social Media Explorer.

‘The Light Brigade’ Unveils Massive Free Content Update, Available Now for Meta Quest 2 + Pro

We’re ecstatic to bring you an enormous update to The Light Brigade on Meta Quest 2 + Pro. This isn’t just an ordinary update—it’s packed…

Latvia to Host NATO 5G Test Bed for Military XR

The North Atlantic Treaty Organisation’s (NATO) Allied Command Transformation has inked a deal with Latvia to host member-states for a novel 5G test bed for military-grade emerging technologies, including extended reality (XR). In an announcement this week, the Latvian Ministry of Defence stated it had signed a Memorandum of Understanding (MoU) with NATO’s Allied Command. […]

APAC Businesses to Gain Expanded VR Training Opportunities

This month, Start Beyond partnered with US enterprise-grade VR training platform provider Strivr to revolutionize immersive learning for APAC end users. Start Beyond partnered with Strivr via its Partner Program, which aims to find immersive industry expert firms to accelerate the effectiveness and adoption of VR training. Start Beyond is working with Strivr to bring […]

How Google and Adobe are Bringing AR Experiences to Retail

Today, Rock Paper Reality (RPR) collaborated with Google and Adobe to enhance cross-platform AR retail experiences and promote commercial XR opportunities for in-person businesses.  Patrick Johnson, CEO and Founder of Rock Paper Reality, remarked:  The potential for any brand to tell stories beyond their traditional storefront or page, elevating how their audiences discover and engage […]

What is the Role of Generative AI in AR Shopping?

Augmented Reality (AR) shopping has revolutionized the retail industry by offering customers an immersive and interactive shopping experience. By blending the virtual and real worlds, AR shopping significantly boosts customer engagement and experience, leading to increased sales and conversion rates. Moreover, it can also reduce return rates and costs, making it a cost-effective and efficient […]

Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.

Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578

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Can Threads Still Capitalize on Early Interest?

Has the opportunity for Threads already passed?

New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

The report looks at what consumers expect from brands, and how to drive enhanced loyalty. 

TikTok’s AR Effect House Comes Out of Beta Mode

TikTok’s Effect House is a key link to the evolving opportunities of AR.

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Magic Leap 1 AR Headset Will “Cease To Function” In 2025

Magic Leap 1, the first consumer AR headset, will “cease to function” from 31 December 2024.

Gazzlers Releases Next Month For Quest 2, PSVR 2, Pico & PC VR

Gazzlers arrives next month on Quest 2, PSVR 2, Pico and PC VR.