Mirror, Mirror on the Wall: Retail’s $76bn Upgrade

In retail, timing is everything. Technologies can simmer for years before suddenly reaching a tipping point that transforms entire industries. AR mirrors in retail may be approaching just such a moment. After years of pilot programs, the technology has quietly evolved from a flashy gimmick to a serious business tool with measurable impact. With a […]

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]

Video content’s strong traction on LinkedIn is one of several highlighted trends. 

McDonald’s Launches VR Experience in Meta’s Horizon Worlds

Is this the next stage of brand community building?

X Makes Grok 4 Free to All Users To Boost Interest in Its AI Offerings

Grok 4 is the latest version of xAI’s model, using the power of xAI’s expanding processing stack to power its rapid responses.

Reddit To Restrict Internet Archive From Accessing Its Communities

Reddit is looking to implement more protections to maintain control over its data.

Lushfoil Photography Sim Is Coming Soon To PC VR

Lushfoil Photography Sim is bringing the tranquil exploration game to PC VR soon.

Dimensional Double Shift Heads To New Joysey In Next Expansion

Owlchemy’s free-to-play party game Dimensional Double Shift visits New Joysey in its next DLC.

Glassbreakers: Champions Of Moss Returns This Year On Quest & Steam

MOBA-like real-time battler Glassbreakers: Champions of Moss returns to Quest and Steam this holiday.

Forefront Open Alpha Is Now Live On Quest 3

32-player FPS Forefront kicks off its open alpha today on Quest 3 and 3S.

Vision Pro’s Latest Beta Drops PlayStation Controller Bombshell

Reviewed by Corey Noles The sixth developer beta of visionOS 26 has arrived, and the big news isn’t just about bug fixes—it’s about PlayStation VR2 Sense controller support hitting Apple’s mixed-reality headset. After months of hand-gesture-only interactions, this feels like Apple finally admitting that sometimes you just need real buttons. The beta was released on August 5, continuing Apple’s aggressive push toward making the Vision Pro a more versatile spatial computing platform. But here’s the thing: is this the update that transforms your $3,500 headset into something you’ll actually reach for daily? Why PlayStation controllers change everything for Vision Pro gamingSony’s DualSense controllers represent more than just gaming convenience—they signal Apple’s recognition that gesture fatigue is a real barrier to Vision Pro adoption. VisionOS 26 adds “breakthrough” support for gamepads, meaning you’ll see the controller in your hands even when fully immersed in virtual scenes. This…more

Co-op VR Shooter ‘Exoshock’ Gets New Trailer Ahead of Fall Release on Quest & PC VR

Exoshock is an upcoming co-op shooter for up to four players, and it’s headed to Quest & PC VR this Fall. We’ve had our eyes on this one for some time now thanks to its intense looking firefights, gritty sci-fi aesthetic, and great sound design. The new Exoshock trailer confirms a Fall 2025 release window for […]

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nDreams Shows Extended Look at ‘Reach’ Locomotion and Combat Gameplay

Reach is an upcoming action-adventure game, and the first major production nDreams’ Studio Elevation team. Now the studio has released a fresh look at the game’s action, including lots of interesting locomotion options and combat. The new Reach gameplay trailer shows how the studio is making the game’s weapons also useful as tools. For instance, arrows […]

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Story-driven VR shooter ‘Of Lies & Rain’ Early Access Release Date Confirmed for September

Of Lies & Rain is an upcoming story-based VR shooter headed to Quest, PSVR 2, and PC VR. A new trailer confirms an early access release date of September 10th. Following the recent release of its demo earlier this year, a new trailer for Of Lies & Rain confirms a September 10th release date for an early […]

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‘Stellar Cafe’ Hands-on – ‘Job Simulator’ Vibes & AI Powered NPCs That Don’t Actually Suck

Stellar Cafe is an upcoming VR game that’s all about interacting with AI chatbots in some interesting ways. I went hands-on with the game’s first level to see whether developer AstroBeam could truly hide ‘the bot behind the curtain’, and deliver some fun in the process too. One day, AI will be able to express […]

The post ‘Stellar Cafe’ Hands-on – ‘Job Simulator’ Vibes & AI Powered NPCs That Don’t Actually Suck appeared first on Road to VR.

Station Crew Tracks Changes to Eyes, Brain, and Blood in Space

More human research was underway aboard the International Space Station on Tuesday as the Expedition 73 crew explored how working in space affects the eyes, brain, circulatory system, and more. Quantum physics hardware and spacesuit maintenance rounded out the schedule for the seven orbital residents.

Next-Level VR: Meta’s Research Teams Target Visual Turing Test with New Headsets

Meta’s Reality Labs Research will debut two advanced VR prototypes – Tiramisu and Boba 3 – at SIGGRAPH 2025 in Vancouver, offering a glimpse into the next decade of immersive hardware. Developed by the Display Systems Research (DSR) and Optics, Photonics, and Light Systems (OPALS) teams, these headsets mark significant steps toward the “visual Turing […]

15 Ways To Boost Instagram Story Engagement [Infographic]

Some simple pointers to help in the IG Stories creation process.

Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach

Mosseri says that creators don’t need to engage with profiles in their niche to maximize engagement.

TikTok Launches Simplified Affiliate Program for Hotel Promotions

The program provides a simplified way for creators to earn money from hotel promotions.

X Makes Big Push on Text-To-Video Functionality, New AI Options

Elon’s hoping that X’s new vAI video generation options will spark a new wave of interest in the app.

Meta’s Quest Runtime Optimizer Helps Unity Developers Fix Performance Bottlenecks

Meta Quest Runtime Optimizer for Unity identifies performance bottlenecks and gives tips for fixing them, helping developers maximize frame rates.

BeamXR Live Lets You Stream To Twitch & YouTube From Quest Without A PC

BeamXR Live on Quest lets you stream to Twitch or YouTube without a PC, and the app is out now for free in early access.

Xtadium Now Available In The UK, Bringing 180° Wimbledon & Boxing Highlights

Immersive sports app Xtadium is now available in the UK, though its content is very different, focusing on highlights and BTS clips over livestreams.

McDonald’s Gets Official Meta Horizon Worlds & WebXR Experience

An official McDonald’s VR experience launches in Meta Horizon Worlds and on the web tomorrow.

The XR Week Peek (2025.08.11): Genie 3 shows a new way of doing 3D experiences, Meta adds new AI features to Horizon Worlds, and more!

This week, we did not have mindblowing XR-related news, but there are a few things that happened related to innovation and R&D that are worth a read. Let’s say that for sure, there has been much more to be excited about in AI thanks to the release of GPT-5… Top news of the week Genie 3 […]

The post The XR Week Peek (2025.08.11): Genie 3 shows a new way of doing 3D experiences, Meta adds new AI features to Horizon Worlds, and more! appeared first on The Ghost Howls.