Drake Uses AR Snapchat Lens To Make Audience Cry On Tour

Drizzy’s latest tour will leave you in tears, whether you like it or not. Superstar rapper Drake kicked off his It’s All a Blur Tour last month, in New Orleans, Louisiana. It’s the Grammy award-winning artist’s first North American tour in five years and he’s shaking things up by adding a new augmented reality (AR) […]

The post Drake Uses AR Snapchat Lens To Make Audience Cry On Tour appeared first on VRScout.

Meta Connect Returns September 27 – 28 in Menlo Park

It’s been just about two months since we announced that Meta Connect would return on September 27. Today, we’re excited to share that we’re going…

Meta Horizon Worlds v121: Get Ready to (Super) Rumble

Meta Horizon Worlds v121 is here! There’s an exciting new battle game to try out, and world builders will see 10+ bug fixes. Also… who’s…

Virtuix Debut Omni-Directional Treadmill Release Schedule

Today, Virtuix announced the shipment of its Omni One beta units ahead of general public distribution. The move sees the firm distribute more than 1,000 by the end of 2023, with further plans to deploy the product to roughly 8,000 products to investors by Q1 2024. The release schedule of Omni One will also see […]

Emergence SDK to Support Open Metaverse, Crucible Execs Say

Over the last few months, the open metaverse has seen a resurgence in media coverage and technological developments. This has led to immense collaborations between major tech firms, small and medium enterprises (SMEs), and organisations leading the path forward. Numerous partnerships across the XR Association, Metaverse Standards Forum, and XR4Europe have set the stage at […]

How the Magic Leap 2 is Powering the New Mercedes Vision 111

Magic Leap has integrated its second-generation device, the Magic Leap 2, into the futuristic Mercedes-Benz Vision One-Eleven Concept Car (C111). As reported in recent months, the new electric vehicle (EV) combines augmented reality (AR) digital overlays from the Magic Leap 2 for an unrivalled driving experience. The Stuttgart, Germany-based carmaker originally unveiled the C111 at […]

Reddit Shares New Insights Into How Redditors Are Researching Back-to-School Purchases [Infographic]

Some insights to help inform your back-to-school marketing approach. 

Is It Time to Move On From Twitter/X?

Amid various changes at the app, the X experience is changing.

YouTube Highlights Latest Shorts Trends to Help Inform Your Content Approach

Some pointers on what’s resonating with Shorts viewers.

Meta Adds New Brand Safety Elements to Reassure Ad Partners

Extra ad placement assurance for Meta advertisers, including on Instagram. 

Quest 3 Details Slated For Meta Connect On September 27

Meta confirmed Connect will feature an in-person component and keynote from CEO Mark Zuckerberg.

Expect Quest 3 details:

GRIM Brings A New Survival Multiplayer Game To VR

GRIM is a VR multiplayer survival game similar to Rust, planned for Steam early access next year.

Last Echo VR Players Soar In Zero-G As Meta Shuts Down The Servers

Last Echo VR players soar In zero-g until Meta shuts down the servers.

No More Rainbows Reveals New Modes & Maps Coming This Week

A new content update for No More Rainbows launches this week, featuring new game modes and maps.

The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

It’s the last of July, the weather is hot, and today I had a very hot day at work, too. But at least I have some good Italian ice cream which always makes me happy. Ice cream and VR news, what could I ask more from this evening? Top news of the week Roblox Beta has […]

The post The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more! appeared first on The Ghost Howls.

Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD (AOUSD), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.” NVIDIA has been an early supporter of Pixar’s Universal Scene […]

Virtuix Raises $4.7M in Latest Crowd Investment, Plans to Ship 1,000 VR Treadmills by Year’s End

Virtuix, the company behind the Omni VR treadmill, announced it’s raised $4.7 million through its latest crowd investment round. The Austin, Texas-based company also says it plans to ship 1,000 of its Omni One VR treadmills by the end of this year. Earlier this year, Virtuix launched an equity crowdfunding campaign to further support the production […]

Meta Reveals New Prototype VR Headsets Focused on Retinal Resolution and Light Field Passthrough

Meta unveiled two new VR headset prototypes that showcase more progress in the fight to solve some persistent technical challenges facing VR today. Presenting at SIGGRAPH 2023, Meta is demonstrating a headset with retinal resolution combined with varifocal optics, and another headset with advanced light field passthrough capabilities. Butterscotch Varifocal Prototype Revealed in a developer blogpost, […]

Cygnus Launching Today as Crew Works Eye-Brain Study and Spacewalk Preps

The Cygnus space freighter sits atop its Antares rocket from Northrop Grumman counting down to a launch today from NASA’s Wallops Flight Facility in Virginia. Packed aboard Cygnus are over 8,200 pounds of science experiments, crew supplies, spacewalk gear, hardware, and computer equipment. Antares will fire its engines at 8:31 p.m. EDT today launching the …

L-24 Forecast: Still 80% Favorable for Antares Launch

The Wallops Range 24-hour forecast issued today for the Tuesday, Aug. 1, launch of Northrop Grumman’s 19th resupply mission to the International Space Station continues to keep weather at 80% favorable, with a slight chance of cumulus clouds being the main weather concern.  The upper-level trough will remain over the Wallops Region Tuesday with a chance of …

Demo or Die: How Reality Labs’ Display Systems Research Team Is Pushing the VR Industry Toward the Future

Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. According to an opinion piece from The Street’s Ian Krieztberg, the new headset did not bring anything new to the industry. The author wrote, “But as with generative AI, Apple is not […]

Zuckerberg’s Metaverse isn’t Dead… Yet

Meta’s Horizon Worlds launched in late 2021. The firm debuted its service with plans to push the then-unknown Metaverse concept into the mainstream; company CEO Mark Zuckerberg firmly believes that his team will lead this revolution – despite setbacks. Meta is experiencing mixed results. Despite a robust XR hardware and software product portfolio, Zuckerberg’s Metaverse […]

SpectreXR Joins HTC VIVE Developer Partner Program

Last Thursday, leading hand-tracking firm SpectreXR announced a strategic collaboration with XR headset vendor HTC VIVE via its Linkedin account to drive innovation, immersion, and realistic interaction on the latter’s product portfolio. The move sees SpectreXR join HTC VIVE’s Developer Partner Program to promote “synergy” between the firms and improve the usability of HTC VIVE […]

The Hottest Eye and Hand Tracking Trends for 2023

Eye and hand-tracking trends have evolved rapidly in recent years. As the XR market accelerates towards a value of approximately $354.09 billion by 2023 and adoption increases, intuitive interfaces are becoming essential. With the right technologies, companies can improve how teams interact with immersive content, eliminating the need for controllers. Eye and hand-tracking solutions use spatial […]