Pokémon GO Creator Niantic Launches AR Ads

Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. […]

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Subway Surfers Adds Its First In-Game AR Feature

Interact with your favorite characters IRL for the first time. Despite having launched all the way back in 2012, Subway Surfers remains one of the most popular mobile games currently available on iOS and Android devices. This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented […]

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Top XR Manufacturing and Industrial Vendors for 2023

Today’s Extended Reality solutions aren’t just transforming the entertainment sector, they’re changing the way countless businesses and professionals operate on a daily basis. With immersive technology, companies can accelerate product development processes, improve team creativity, and even ensure staff members can collaborate and train in a safe environment.  XR and accompanying concepts like the Metaverse […]

What are PwC’s Four Pillars to the Enteprise Metaverse?

Businesses and individuals have reinvigorated the debate on the value of the Metaverse, the next platform for communications. Combining the internet and spatial computing, the Metaverse has already created numerous use cases proving the emerging technology’s financial and educational benefits. At the Enterprise Metaverse Summit in London, major big tech companies and small and medium […]

Creating Discussion Around XR in the Workplace

Watch on YouTube. XR Today’s Rory Greener hosts Digital Engagement Expert Mark Christianson. In this session, we discuss the following: Mark’s history with enterprise XR Does the office need to evolve alongside XR? How effective is enterprise XR adoption really? Starting a discussion around XR in the workplace Introducing XR to decision-makers Thanks for watching. […]

Your Guide To Comparing Immersive Collaboration Tech

A collaborative workplace is a productive workplace. When teams can work cohesively together, they accomplish more, unlock higher levels of creativity, and become more efficient. However, in an age of distributed remote, and hybrid teams, keeping staff synchronized can be difficult.   Immersive collaboration technology is quickly emerging as one of the most powerful way to […]

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

The report provides an overview of evolving data usage approaches.

TikTok Adds Keyword Filtering for Parents to Limit Their Kids’ Exposure in the App

New options for parents to manage their kids exposure in the app.

Meta Announces Coming Expansion of Meta Verified Program to All Regions

Meta’s expanding access to Latin America this week, ahead of full global availability in the coming months.

TikTok Launches ‘Creative Challenge’ to Provide More Income Opportunities for Creators

A new opportunity for TikTok stars to monetize their skills.

Among Us VR Polus Point Map Launches In July

Among Us VR is adding the Polus Point map on July 27 with an open beta available before launch.

Here’s how to check it out:

Rec Room Junior Accounts Will Return To Quest As Meta Lowers Minimum Age

Rec Room Junior Accounts are coming back to Meta Quest.

Google Reportedly Killed Its AR Glasses, Will Focus On Android For Third Party Hardware

Google reportedly killed AR glasses project, will instead provide Android XR platform for manufacturers like Samsung.

How to Do a Competitive Analysis the Right Way

With a host of competitors out there all targeting the same customers, how do you ensure your business stands out from the crowd? You guessed it right—by doing a thorough competitive analysis. To be successful in the competitive business world, providing valuable products or services isn’t enough. You also need to find out who you’re […]

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After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. According to Business Insider, Google shut down Project Iris earlier this year following mass restructuring, […]

Get Ready For AI-Powered Social Media Scams

Black woman concerned after reading negative news online getty Most social media scams were predictable up until recently. For many years robots have been a major problem on Twitter. Posing as actual account holders, they…read more

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What AI Needs From Humans

AI has become a huge game changer in recent years as part of the international technology landscape. New startups have increased by 2.8 times between 2013 and 2022. AI investments have also increased by almost…read more

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Apple Vision Pro Developer Tools Are Available Now

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Apple recently introduced visionOS SDK, a set of new tools and technologies that will help developers create compelling app experiences for Apple Vision Pro, which Apple CEO Tim Cook said is “the beginning of a new era for computing.” […]

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Meta Quest+ VR Game Subscription Service Launches

Unlock access to two popular VR games every month. Earlier this morning, Meta CEO Mark Zuckerberg announced Meta Quest+, a new VR subscription service for Meta Quest 2, Quest Pro, and the upcoming Quest 3. Available today, Meta Quest+ offers subscribers access to two popular VR titles hand-picked by Meta every month. The company is […]

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Meta Horizon Worlds v116 Release Notes: Build Mode Gets an Upgrade

Meta Horizon Worlds v116 is here! Today’s release is all about Build mode, with improvements to help creators make sure visitors experience their vision when…

Kiryl Sidarchuk Lauds NVIDIA Omniverse Digital Twin Tools

Over the last few years, US tech giant NVIDIA has created a host of solutions to empower content creators and developers. Using their advanced, artificial intelligence-backed technologies, NVIDIA has accelerated 3D workflows for creatives via the NVIDIA Omniverse. The Omniverse offers a development platform built on Open Universal Scene Description (OpenUSD). Content creators use OpenUSD […]

Unity Muse, Sentis to Tap AI-Powered Content Creation

Unity Technologies has integrated new artificial intelligence (AI)-powered content creation tools to develop immersive worlds and experiences. In a blog post on Tuesday, Marc Whitten Senior Vice President and General Manager, Unity Create Solutions, explored how AI-based solutions could lead to a new era of digital content creation. The company has released two novel tools […]

Meta Quest to Adopt Subscription Service

Today, Meta announced Quest+, a new subscription-based service that delivers two gaming titles to Quest 2 and Pro owners for roughly $7.99 per month. The move reflects a common trend in the gaming market, which sees service providers adopt subscription-based operations, and console manufacturers like Sony and Microsoft also offer subscriptions to increase a user’s […]

Google Search Cheat Sheet [Infographic]

Up your Google Search skills with these advanced special commands called operators. 

Meta Targets Mid-July Launch for New Twitter Challenger App

And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.