Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram’s trying out a range of new ad formats, in new places in the app.

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Meta’s developing new ad tools in line with evolving data privacy expectations.

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta’s looking to monetize Reels with some new ad options.

Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Meta’s keen to highlight the value of its metaverse vision – but do you need to go all-in just yet?

Hands-On: BlockStar VR Is A Colorful Action Shooter That Plays It Safe

We went hands-on with Immersive Division’s upcoming shooter BlockStar VR at EGX London last month.

Here are our thoughts:

Sony Anticipates PSVR 2 To Have ‘Much Greater Popularity’ – Bloomberg

Sony will have 2 million PSVR 2 units produced for launch and anticipates ‘much greater popularity’ than the original, Bloomberg reports.

Bonelab Graphics Comparison – Quest 2 vs PC VR

Great Customer Experience Starts with Great Employee Experience

If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy.  We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]

The post Great Customer Experience Starts with Great Employee Experience appeared first on Convince & Convert.

Unofficial ‘Half-Life’ VR Mod is Coming to Steam October 20th

Much like the recently released Half-Life 2 VR Mod, Valve is soon giving its blessings to another third-party project that this time brings VR support to the original Half-Life (1998). If you’ve played Half-Life in VR before, it was probably thanks to the HLVR mod by Max Vollmer, who started back in 2017 to bring Valve’s iconic […]

XRA, Lawmakers to Host First National XR Month

November may potentially become the United States’ official month to commemorate extended reality (XR) technologies, it was revealed on Thursday last week. Congressman Darrel Issa (CA-50), along with Rep Suzan DelBene (WA-01), Rep Ted Lieu (CA-33), and Rep Yvette D Clarke (NY-09), submitted the resolution aimed at declaring November 2022 as National XR Month, with […]

XR Summit Day Two Highlights

Last month, XR Today held its first-ever online Summit, which gave a platform to some of the brightest minds in the augmented, virtual, and mixed reality (AR/VR/MR) industry. During the Summit, featured guests provided vital insights into the emerging technologies that are changing the future of work, industry, and branding. Day two of the packed […]

Strivr on XRA Partnership and Fortune 1000 VR Training

XR Today hosts Aneesh Kulkarni, the CTO of Strivr. In this session, we discuss the following: 1) What services does Strivr build. What headsets do Strivr operate with, and why? 2) How can various verticals benefit from VR training and immersive learning? 3) Strivr has joined the XR Association. What significance does this hold, and […]

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Snapchat’s latest research report looks at consumer response to simple versus complex AR executions.

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok’s trying a new approach.

Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Twitter’s status indicators could add more quick context to your tweets.

YouTube’s Testing a New Process to Crowd-Source Feedback on Automated Caption Accuracy

The process will enable users to provide feedback on incorrect captions on clips.

Hands-On: Space Salvage Mixes Corporate Satire With An Intriguing VR Space Adventure

In space, no one can hear you scream…

…but your corporate overseers can exploit you for profit!

Here are our impressions Space Salvage from EGX London 2022.

Quest 2 SteamVR Usage Drops As Pico 4 Launch Approaches

Quest 2 Steam Hardware Survey usage falls as Pico 4 launch approaches.

D-Link’s VR Air Bridge Wi-Fi Dongle For Quest 2 On Sale For $99

D-Link’s VR Air Bridge for wireless PC VR on Quest headsets is priced $99.

The XR Week Peek (2022.10.03): Quest 3 leaks, Lenovo ThinkReality VRX launch, and more!

I wish you are having a great day and a great week! This week I’ve been pretty busy with my dev work, but I also had some great moments: I had the pleasure of attending an XR-related event dedicated to women here in Turin; of being interviewed by the awesome Rene Schulte for his podcast […]

The post The XR Week Peek (2022.10.03): Quest 3 leaks, Lenovo ThinkReality VRX launch, and more! appeared first on The Ghost Howls.

Google Ventures Invests $12M in SideQuest to Create Main Content Hub for XR Ecosystem

SideQuest, the sideloading software and unofficial app store for Meta’s Quest and Quest 2, announced it completed a $12 million Series A investment, this time led by Google’s investment arm, Google Ventures (GV). Founded in 2019 by Belfast-based team Orla and Shane Harris, SideQuest has essentially become the de facto unofficial app store, not to […]

Crew Explores Space Effects on Humans, Foams Before SpaceX Crew Launch

The seven-member Expedition 68 crew continued its science activities on Tuesday exploring how microgravity affects biology and physics. Back on Earth, three astronauts and one cosmonaut are less than a day away from launching to the International Space Station. NASA Flight Engineers Frank Rubio and Bob Hines targeted their biology studies on what is happening …

SandboxVR Taps Vicon For Global Expansion

Motion measurement firm Vicon has inked a series of contracts with Sandbox VR, one of the world’s top firms for location-based virtual reality (LBVR) services to open six fresh global locations. The partnership comes as Vicon backed the 2019 launch of the Amber Sky 2088 experience, which leveraged Sandbox VR’s true free roam immersive experience. […]

Snapchat Still a Good Marketing Tool, Says Partner Exec

Following a disappointing second quarter (Q2) earnings report, augmented reality (AR) firm Snap confirmed it would lay off 20 percent of its 6,400 employee workforce in August. Additionally, in August, Snap shelved its AR-ready drone Pixy after four months on the market. However, the firm’s AR smart glasses are still going strong, with AR content […]

NBCUniversal, Ready Player Me Launch Classic Monsters NFTs

On Monday, NBCUniversal collaborated with Ready Player Me to bring the movie studio’s Classic Monsters lineup ‘back from the dead’ as NFTs. The digital collection features world-famous monsters such as Dracula, Bride of Frankenstein, Creature from Black Lagoon, The Mummy and Frankenstein. NBCU is teaming with VARIANT3D to sell phygital garments based on classic IPs. […]