Since my book, Data-Driven Personalization, was released in spring 2024, I’ve had the chance to share the frameworks and ideas within it at conferences across the United States. In my conversations, I’ve been heartened to hear that its ideas resonate with marketers and business leaders from all industries: We know that personalization is important to […]
The post Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data appeared first on Convince & Convert.