Meta Pumps a Further $50 Million into Horizon Metaverse

This week, following its $100 billion spending milestone on XR technologies, ranging from MR headsets to AR smart glasses, and Metaverse ambitions, Meta dropped a $50 million Creator Fund program to entice news services, brands, and developers to the Metaverse platform.   Followings its billions in spending, $50 million may seem like a drip in […]

Meta Expands AI Chatbot to Users in Africa and the Middle East

The next stage for Meta’s expanding AI ambitions. 

Meta Provides Insights into Game Marketing and Evolving Promotional Approaches

New insights into what drives adoption of puzzle games.

TikTok Saw Significant Growth in In-App Sales in 2024

TikTok’s in-app sales push is gaining traction with U.S. users.

Snapchat Launches New Brand Safety Measures

New ad placement control options for your Snap campaigns.

Futuristic Fitness Game Sportvida CyberDash Gets Steam Demo Before Upcoming Launch

Futuristic fitness game Sportvida CyberDash gets a free Steam Next Fest demo before next month’s full launch on Quest and PC VR.

Steam Next Fest – February 2025 Brings PC VR Space Shooters, Puzzle Games & More

Steam Next Fest kicks off its latest edition today with two dozen PC VR demos, ranging from space shooters to puzzle games.

Retro-Inspired Arcade Shoot ‘Em Up Stratogun Will Launch With PC VR Support Later This Year

Stratogun is a retro-inspired arcade shoot ’em up with optional PC VR support launching this year, and a demo’s out today for Steam Next Fest.

It’s Time For Sony To Release A PlayStation VR2S

PS VR2’s two year anniversary came and went with no announcements.

Read our editorial arguing that now is the time for a cheaper PlayStation VR2S.

How to Take a More Goal-Oriented Approach to Marketing Data

The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isn’t to “do more” but to fundamentally change how we think about data and marketing’s role in driving pipeline? Tessa […]

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