Hands-on Ultraleap Stratos: feel the touch in XR without gloves!

In a few hours I’ll take a flight to go to the US to attend (and be a speaker at)

The post Hands-on Ultraleap Stratos: feel the touch in XR without gloves! appeared first on The Ghost Howls.

How to Create Your B2B Content Marketing Strategy in 6 steps

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market.  And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client […]

The post How to Create Your B2B Content Marketing Strategy in 6 steps appeared first on Content Marketing Consulting and Social Media Strategy.

Niantic is Bringing Its Large-scale AR Positioning System to WebAR Too

This week Niantic announced Lightship VPS, a system designed to make possible accurate localization of AR devices at a large scale to enable location-based AR content that can also be persistent and multi-user. While the first implementation of the system will need to be baked into individual apps, the company says it’s bringing the tech […]

The post Niantic is Bringing Its Large-scale AR Positioning System to WebAR Too appeared first on Road to VR.

Unexpected Update Brings New Content to SteamVR Home

Valve released an update to SteamVR this week that unexpectedly added new content to SteamVR Home. Valve has long been making small but helpful updates to SteamVR, but especially in the last year there hasn’t been a particularly clear signal that the company was putting much work into the platform. That’s why it was surprising […]

The post Unexpected Update Brings New Content to SteamVR Home appeared first on Road to VR.

Crew Returns to Space Science Day after Starliner Lands

The seven Expedition 67 crew members are resuming their normal schedule of science and maintenance activities following Wednesday’s departure of Boeing’s Starliner spacecraft. The orbital residents focused on vein scans, robotics, and a host of other space research onboard the International Space Station today. NASA and Boeing completed its Orbital Flight Test-2 mission on Wednesday. …

Starliner Lands in New Mexico, Completes Station Mission

Boeing’s CST-100 Starliner spacecraft completed its touchdown at 6:49 p.m. Wednesday, May 25, at White Sands Space Harbor in New Mexico, wrapping up the uncrewed Orbital Flight Test-2 as part of NASA’s Commercial Crew Program. Starliner settled gently onto its air bags following a parachute-assisted landing that helps set the stage for future crewed landings. The landing …

Starliner Fires Engines, Returning to Earth for Landing

NASA Television, the NASA app, and the agency’s website continue to provide live coverage of the landing of Boeing’s CST-100 Starliner spacecraft. At 6:05 p.m. EDT, the spacecraft began its deorbit burn that puts Starliner on the right path to land at 6:49 p.m. White Sands Space Harbor in New Mexico. The service module has successfully separated from the crew module containing Rosie …

Starliner Nearing Return to Earth

NASA Television, the NASA app, and the agency’s website are providing live coverage of the return to Earth for Boeing’s CST-100 Starliner spacecraft. The uncrewed Starliner is expected to land at 6:49 p.m. EDT White Sands Space Harbor in New Mexico. If all conditions are “go” for Starliner’s return, the deorbit burn will be conducted at 6:05 p.m. Within minutes, …

BUD Targets Gen Z for NFT, Blockchain Metaverse Tools

On Monday, BUD, a Metaverse powered by user-generated content (UGC), raised $38.6 million USD in a Series B funding round led by Sequoia Capital India with help from ClearVue Partners, NetEase and Northern Light Venture Capital. Investment firms GGV Capital, Qiming Venture Partners and Source Code Capital also provided additional funding assistance, and the awarded […]

XR to Unlock Human, Work Experience, Futurist Says

The global tech industry faces a significant transformation due to the rise of extended reality (XR) technologies, many of which are intrinsically linked to the development of new human-computer interfaces, global events such as the COVID-19 pandemic, and advancements in immersive content. Events such as the Integrated Systems Europe (ISE) 2022, which took place 10 […]

Niantic’s Annual Summit Reveals Crucial AR Tech

Last Tuesday, famed developers of the augmented reality (AR) game Pokemon Go, Niantic, announced several new immersive technologies during its first-ever Lightship annual summit. During the first day of the conference, Niantic introduced software to improve AR immersive experiences developed with its Lightship software development kit (SDK), along with Visual Positioning System (VPS), AR world […]

Metaverse to Fuel Pro-AV, AMD Says at ISE 2022

The Integrated Systems Europe (ISE) 2022 saw a massive list of companies in the extended reality (XR) technologies sector showcasing some of their immersive solutions, which could pave the way for a framework and development of future Metaverse infrastructure. Innovative companies have also begun launching specific use cases, which would provide extensive feedback and applications […]

Instagram’s Working on a Video Reaction Option for Reels

Instagram continues to take inspiration from TikTok as Reels usage continues to grow.

How to Use LinkedIn to Highlight Your Brand Culture, and Attract the Right Candidates [Infographic]

LinkedIn”s latest infographic is essentially a case study on how to use the app to reinforce your brand culture.

TikTok Launches New Cyber Safety Tips Initiatives for Internet Safety Month

As part of Internet Safety Month, TikTok is looking to provide more resources to help keep younger people safe online.

Google Announces New Ad Tools at Marketing Live, Including New Options for YouTube Shorts Promotions

Google’s announced a range of coming ad and analytics updates.

SteamVR Update Adds Mallorca, A New Photogrammetry Environment

The latest SteamVR update adds a new photogrammetry environment for users, captured in the ancient village of Fornalutx in Mallorca.

Co-Op Arcade Shoot ‘Em Up Wings 1941 Hits Quest In June

Wings 1941 is a new co-op arcade shoot ’em up for Quest.

And it’s releasing next week! Trailer and details here.

Nearly 4 Years On, PSVR’s Firewall Launches Its Final Season

Just under four years on from launch, PSVR-exclusive Firewall Zero Hour has launched its final season.

Until You Fall Collaboration Coming To Drums Rock This Week

Until You Fall is coming to VR drumming game, Drums Rock, tomorrow.

A new track and cosmetics await.

4 Ways to Become a True Thought Leader

You’re not interesting simply because you run a company.  There. I said it. While you may have incredible insight to share, so do the other C-level execs running companies in your category. Question is, how do you separate yourself as a trusted voice in the industry and use thought leadership as a business driver? A […]

The post 4 Ways to Become a True Thought Leader appeared first on Content Marketing Consulting and Social Media Strategy.

Lynx Secures $4M in Series A Funding, Aims to Become “European Champion of Mixed Reality”

Lynx, the French XR hardware startup known for crowdfunding the Lynx R-1 mixed reality headset, today announced it’s secured $4 million in its Series A round, led by social VR platform Somnium Space. Alongside Somnium Space, participants in the latest funding round also include what Lynx calls early supporters of the company and “other investors involved […]

The post Lynx Secures $4M in Series A Funding, Aims to Become “European Champion of Mixed Reality” appeared first on Road to VR.

Newtonlab Space Demos Telepresence Kit at ISE 2022

XR Today’s Demond Cureton speaks to Roger Belso, Creative Manager for Newtonlab Space. In this session we discuss the following: 1) Newtonlab Space’s innovative telepresence and holographic XR marketing interfaces 2) Building immersive campaigns for clients with the right creative content 3) Thoughts and summaries on the ISE 2022 If you’re looking for more information […]

Snap Stocks Drop 32 Percent After Annual Summit

Snap’s shares dropped by 32 percent during after-hours trading, global media reported on Tuesday after the firm reported it had missed its Q2 guidance range, forcing it to lower its future quarterly forecasts. The Securities and Exchange Commission (SEC) also indicated Snap’s Q2 earnings would fall short of expectations. The company said in a filing: […]

Journey Acquires Firms to Redesign XR, CX Future

Journey, a New York and Los Angeles-based company designing creative digital experiences for global firms, announced on Tuesday it had acquired ICRAVE, Futures Intelligence Group, and Skilled Created to expand its operations and empower firms with digital transformations. Andrew Zimmerman, Journey’s Chief Executive, the former CEO of frog Design and Co-Founder of Accenture Interactive and […]