5 Tips To Help Maximize Your TikTok Marketing Approach in 2024

Some notes to help guide your TikTok marketing in 2024. 

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

The partnership will provide more insights into the performance of promotions in the app.

X Says There Are 750K Jobs Listed via Hiring in the App

The platform may have tapped into a significant new opportunity with X Hiring.

VR Skater Receives Full Release On Steam This February

VR Skater leaves Steam Early Access for full release next month:

New VR Games & Releases January 2024: PSVR 2, Quest, SteamVR & More

2024 is here and January’s packing more VR games. Here’s the highlights coming to Quest, PC VR, PSVR 2 and Pico:

Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Qualcomm just announced Snapdragon XR2+ Gen 2, a higher-end variant of the chipset used in Quest 3.

Why Trend-Hopping Can Lead to Brand Failure on Social

What should you consider before hopping on a social trend? There’s an estimated 4.9 billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as […]

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[Industry Direct] Revolutionizing Fitness Apps with Snapdragon Technologies

Industry Direct by Qualcomm Industry Direct is our program for sponsors who want to speak directly to the Road to VR newsletter audience. Industry Direct posts are written by sponsors with no involvement from the Road to VR editorial team. Links to these posts appear only in our newsletter and do not intermix with our […]

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Studio Behind One of PSVR 2’s Most Popular Multiplayer Games is Shutting Down

First Contact Entertainment, developers behind the tactical team shooter franchise Firewall, is shuttering the studio, citing the “lack of support for VR within the industry.” Founded in 2016, First Contact has developed two of the PSVR platform’s most visible exclusives: Firewall Zero Hour (2018) and the recently released sequel Firewall Ultra (2023), which landed solely […]

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Exploring XR User Interface Interactions in ‘Idea Engine’

Idea Engine allows you to create and share VR and mixed reality experiences. Building such a general-purpose tool requires complex user interfaces. In this Guest Article, developer Brett Jackson shares his approaches to UI interaction. Guest Article by Brett Jackson Brett Jackson has been developing VR projects since 2015 and is the director of the […]

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