Apple Scores XR Spatial Audio Patent

Recent news has revealed the US Patent and Trademark Office (USPTO) officially granted US tech giant Apple with a patent for real-time 3D spatial audio for use in virtual reality (VR) and augmented reality (AR) environments. Apple defines the technology patent as ‘Auralization,’ which refers to Geometrical Acoustics (GA) technology that simulates the behaviours of […]

Big News from NVIDIA, ENGAGE, Nreal, Unity, T-Mobile, Weta Digital, and Qualcomm

The Metaverse continues to dominate as a trending topic across the extended reality (XR) landscape, with numerous tech firms setting their sights and broader ‘horizons’ to develop the new platform. Companies such as NVIDIA, ENGAGE XR, Nreal, Nextech AR, T-Mobile, and Qualcomm reached extensive milestones with their company solutions amid the massive push for Metaverse […]

Redefining Facebook: The Meaning Behind Meta

Of all the things Facebook could rebrand as, why has the company selected meta? Ostensibly, the word meta (Greek for beyond or transcending) has little to do with the social media giant’s primary areas of business. One of the key reasons Mark Zuckerberg cited for the change was that there are simply too many brands […]

Vuforia Engine Review: AR Experience Building

According to Statista, there were around 0.81 billion AR users as of 2021. By the time we reach 2024, this number is expected to increase to 1.73 billion. Perhaps more than any other platform for extended reality, AR popularity has skyrocketed in recent years. Through Augmented experiences, companies can connect with customers like never before, […]

Twitter Acquires Threader App Which Compiles Tweet Threads into Readable Text

The acquisition could point to further development of Twitter’s paid features.

Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App

Snap continues to expand its audio options, in line with broader social media usage trends.

Facebook Expands Nextdoor-Like ‘Neighborhoods’ as Part of Broader Giving Tuesday Push

Facebook’s expanding its ‘Neigborhoods’ community connection platform to 132 US cities.

YouTube Outlines Plans to Bring Live-Stream Shopping to All Users

YouTube’s looking to take its live-stream shopping tools to the next level, with its upcoming holiday streams a testing ground for the next stage.

The XR Week Peek (2021.11.15): Vive Focus 3 aims at LBEVR market, Niantic and Qualcomm launch AR SDKs, and more!

Hello everyone from Palo Alto, California! I’m still here in the US for some days after having attended AWE, planning

The post The XR Week Peek (2021.11.15): Vive Focus 3 aims at LBEVR market, Niantic and Qualcomm launch AR SDKs, and more! appeared first on The Ghost Howls.

Oculus Quest, PSVR & PC VR MMO Zenith Reveals Cooking Mechanics In New Video

Here’s our first look at cooking mechanics in upcoming VR MMO, Zenith.

AWE 2021: Hands-on Lynx-R1 mixed reality headset

At AWE 2021 I have finally been able to try the Lynx-R1 headset and meet its creator Stan Larroque. Lynx-R1

The post AWE 2021: Hands-on Lynx-R1 mixed reality headset appeared first on The Ghost Howls.

Watch: 7 Minutes Of Warhammer Tempestfall PC VR Gameplay Debuts

Here’s 7 minutes of Warhammer Age of Sigmar: Tempestfall gameplay ahead of next week’s PC VR launch.

Iceland Tourism Video Mocks Meta’s Connect Keynote With ‘The Icelandverse’

Are you ready to enter the Icelandverse?

Iceland mocks Meta’s Connect keynote with this hilarious video.

DecaGear To ‘Pivot’, Warning Of $700 Viable Price & Late 2022 Shipping

The startup behind DecaGear announced a “pivot”, cautioning its headset would cost $700 and admitting preorders won’t be fulfilled until Q4 2022.

Specific details of the new strategy will be revealed next week.

Hands-on: Varjo’s Unique Masking Tool Lets You Bring the Real World into VR

Varjo’s XR-3 headset has perhaps the best passthrough view of any MR headset on the market thanks to color cameras that offer a fairly high resolution and a wide field-of-view. But rather than just using the passthrough view for AR (bringing virtual objects into the real world) Varjo has developed a new tool to do […]

The post Hands-on: Varjo’s Unique Masking Tool Lets You Bring the Real World into VR appeared first on Road to VR.

ENGAGE XR Selected for ‘World-First’ VR School

ENGAGE XR announced on Friday it had struck a massive deal with classical curriculum development firm Optima Domi to provide solutions for a world-first virtual reality (VR) charter school in Florida. The facility will open classes in Autumn 2022 and plans to host up to 1,500 teachers and scholars for grades 3 to 8, with […]

Integrating Meta Quest into Enterprise Workflows

Oculus parent company Meta is the market leader in virtual reality (VR) solutions due partly to the massively-popular Quest lineup of standalone headsets. Meta shook up the VR landscape after it acquired Oculus in 2016 and once again by rebranding itself as ‘Meta’ in late October this year. The change reflects the firm’s new vision […]

Holo-Light Debuts XRnow Service at AWE 2021

German tech firm Holo-Light revealed its latest immersive Streaming-as-a-Service platform for visualising augmented and virtual reality (AR/VR) applications at the Augmented World Expo in Santa Clara, California this week. Holo-Light’s ‘XRnow’ solution will allow mobile XR devices to use cloud-based streaming for rapid processing and on-demand global access for VR/AR immersive experiences. The new platform […]

T-Mobile, Qualcomm Build Snapdragon Content Ecosystem

US manufacturer of chipsets and wireless communications technology Qualcomm announced a partnership with telecoms firm T-Mobile to launch the “Snapdragon Spaces extended reality (XR) Developer Platform,” a software development kit (SDK) to support augmented reality (AR) content creation for Qualcomm hardware. The openXR SDK gives AR developers the freedom to accelerate and refine the production […]

TikTok Adds Disney Character Voices to its Text-to-Speech Feature

The announcement comes a day after Instagram added text to speech to Reels.

TikTok Launches New Digital Magazine to Highlight Effective Marketing Approaches in the App

The 8-page overview includes a range of case studies, insights and tips.

Facebook Adds Shops in Groups, New Product Recommendation and Display Options Tied to Group Engagement

The option will provide new ways to display product listings to Facebook users aligned with dedicated interests.

Twitter’s Coming NFT Profile Images will be Displayed in a Different Shape to Signify Ownership

The alternative display shape will make it harder for people to use NFTs that they don’t own on the platform.

HTC Vive Focus 3 Updates: Larger Play Space, Co-Location Mode, Wi-Fi 6E Coming Soon

HTC’s Vive Focus 3 is getting some major updates: support for a much larger play area, a multi-headset colocation mode, and soon 6 GHz Wi-Fi 6E.

Standalone colocation significantly reduces the cost of location based VR.

Tea For God Is Coming To SteamVR In 2022

Impressive impossible spaces-based shooter, Tea For God, will arrive on SteamVR in 2022.