Niantic’s Pokemon: Go Engine Free to Developers

US augmented reality (AR) software development firm Niantic announced this week it would begin licencing its ‘Lightship ARDK,’ software development kit (SDK) to third-party AR development teams. Niantic is giving Lightship away for free to developers for the first six months, and in early May next year, the AR firm will charge roughly $5.00 per […]

Nextech AR Launches ‘ARitize’ Metaverse Studio

Nextech AR Solutions announced on Tuesday plans to launch a software-as-a-service (SaaS) Metaverse Studio software development kit (SDK) to allow clients and customers build their own metaverses. The company’s Aritise Metaverse Studio will upgrade the Canadian firm’s ARway Studio to boost technologies to build the developing Metaverse industry, as well as interoperability with other platforms […]

Tin Drum Explores ‘ARt’ with Medusa Project

Art and technology have consistently shared a permanent relationship in human history, where creatives have relied on brushes, paints, stencils, spraypaint, and other physical mediums to express their works. With the growth of emerging technologies, artists have begun exploring new mediums to communicate complex, abstract ideas to audiences with methods never experienced in previous exhibitions. […]

Why Did Facebook Change its Name to Meta?

Why did Facebook change its name to Meta? Or, more accurately, why did Facebook rebrand as Meta, and what are the reasons for its recent spate of investments in an AR/VR-based metaverse environment? There are several explanations for this major move by social media giant Facebook, and they have to do with the future direction […]

Google Shares Key Product Trends for the Holidays, Based on Google Search Volume

The listing highlights the key products that are gaining more consumer focus heading into the holiday rush.

YouTube’s Announces Removal of Video Dislike Counts in Order to Limit Downvote Brigading

The removal of public downvotes will reduce insight into a video’s performance, but may help encourage more creators to keep posting.

Twitter Announces New Video Content Partnership with ViacomCBS

The new deal will see Twitter host streaming content from popular ViacomCBS properties.

Facebook Announces the Removal of Thousands of Ad Targeting Categories Relating to Sensitive Topics

Facebook will remove thousands of targeting categories to align with data privacy regulations. 

Best VR Action Games: Melee Combat And More On Quest, PSVR & PC VR

Blade And Sorcery! Gorn! Iron Man!

It’s our list of the best VR action games.

Quest Apps Can Soon Send You Notifications

Quest apps can soon send notifications if you allow them, delivered to your headset and the Oculus mobile app.

Will developers use this feature responsibly, or could marketing spam be a problem?

VR FPS Into The Radius Gets A Huge 2.0 Update With Graphics Overhaul, Weapon Upgrades

STALKER-like VR shooter, Into The Radius, just got a huge 2.0 upgrade with plenty of new features.

Escape From Galaxen Traps You In An Arcade Machine, Oculus Quest Demo Out Now

Escape From Galaxen isn’t just a VR arcade game – it’s a game where you fall into an arcade machine.

A free Oculus Quest demo is on SideQuest now.

AWE 2021: my first impressions about AWE and hands-on with Ray-Ban Stories!

Hello everyone from Santa Clara, USA! Today I have had my first day at AWE, so let me tell you

The post AWE 2021: my first impressions about AWE and hands-on with Ray-Ban Stories! appeared first on The Ghost Howls.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Social media crisis management isn’t about winning, but rather about damage control. Use these 8 steps to find your footing amidst chaos.

The post Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis appeared first on Content Marketing Consulting and Social Media Strategy.

Sandbox VR Announces $37M Series B Funding to Expand Out-of-home VR Locations

Out-of-home VR destination Sandbox VR today announced an additional $37 million funding round that the company is using to support its continued expansion. In addition to its dozen worldwide locations, Sandbox VR says it’s working to nearly doubling that. The Series B funding was led by a16z, and includes participation by Alibaba and Craft. According to Crunchbase data, […]

The post Sandbox VR Announces $37M Series B Funding to Expand Out-of-home VR Locations appeared first on Road to VR.

Report: Meta is Considering Physical Stores to Sell Its Vision of the Metaverse

Meta (formerly Facebook) is not only building its next generation of AR and VR headsets, but it’s looking to jumpstart a sort of immersive internet the company believes will one day be the future of human interaction—that’s the ‘metaverse’ everyone’s talking about. And to sell that idea to the masses, the company has allegedly discussed rolling […]

The post Report: Meta is Considering Physical Stores to Sell Its Vision of the Metaverse appeared first on Road to VR.

NBA League Pass Games Return to Quest in ‘Horizon Venues’ This Month

The NBA officially kicked off its 2021-22 regular season in mid-October after having last year’s derailed due to the COVID-19 pandemic. Starting this week, Meta (formerly Facebook) is welcoming Quest users back to Horizon Venues for some more courtside action. You’ll be able to catch the first game on November 14th, which features the Golden State Warriors vs. the […]

The post NBA League Pass Games Return to Quest in ‘Horizon Venues’ This Month appeared first on Road to VR.

Nreal Light to Debut in US after Court Battle

Nreal, a Chinese manufacturer of consumer-grade augmented reality (AR) smart glasses, announced last week it would debut its flagship ‘Nreal Light” in the US on November 18th. The Beijing-based firm unveiled its smart glasses during the 2019 consumer Electronics Show (CES) in Las Vegas and began shipping its products to selected regions in early 2020. […]

XR Can Tackle COVID-19 Work Crisis, XRA Finds

The XR Association, a Washington, DC-based trade association representing the extended reality (XR) industry, released last week a new survey on the growing trends in human resources (HR) and learning. The survey was conducted by the Martec Group and is the organisation’s second annual report, which explores views from HR workers on XR technologies across […]

Microsoft Updates XR Tools for Marine Workers

US tech giant Microsoft recently announced Windows Holographic version 21H2, an update that brings key features and new bug fixes to the HoloLens 2 mixed reality (MR) platform. Windows Holographic, version 21H2 is now available! In this article, we showcase some of the release highlights, including Moving Platform Mode: https://t.co/VgxQf3HJRE pic.twitter.com/PqPhP8sm9f — Microsoft HoloLens (@HoloLens) […]

HTC Lauds VIVE ‘Air’ Flow System Design

A speaker for VIVE Talk explained the cooling systems used in HTC VIVE’s latest product, the VIVE Flow, which targets entry-level virtual reality (VR) customers seeking relaxing immersive experiences. Speaking on the mechanics of the VIVE Flow headset, the speaker discussed the “special thermal designs” in the device, which allowed for people to wear them […]

YouTube Expands Crisis Response Panels to Provide More Mental Health Assistance for Users

The prompts aim to connect more people to mental health resources, and will be displayed in more surfaces in the app.

Pinterest Shares Holiday Gift Trend Insights Based on Rising Pin Search Volume

Pinterest has shared new insights into rising gift trends on the platform, which could help guide your Pin marketing approach. 

Make the Most of Your Shop on Facebook and Instagram for the Holidays [Infographic]

Meta for Business has provided some new tips on how to make the most of your Facebook and Instagram shops for the holidays.

Twitter Expands Twitter Blue Subscription Service to Users in the US and NZ, Adds New Blue Features

Twitter Blue is now available to more users, and Twitter’s added some new elements to sweeten the deal.