Twitter Opens Nominations for ‘Best of Tweets’ Ad Campaign Awards for 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories.

Sweet Surrender Review: A Rock-Solid Roguelite With Room To Grow

Sweet Surrender delivers core roguelite thrills with room to grow. Read on for our review!

Jurassic World Aftermath Part 2 Available Now On Oculus Quest

The second part of Jurassic World Aftermath is now available for Oculus Quest as a DLC add-on for part one.

Microsoft HoloLens 2 & Unity Used to Highlight the Threat to Endangered Whales at the Smithsonian

Although the enterprise use cases for the Microsoft HoloLens 2 continue to impress, the arts community just can’t stay away from the best augmented reality headset on the market.

The latest example comes from a new exhibit that highlights one of Earth’s most powerful but vulnerable sea creatures: orca whales.

• Don’t Miss: Microsoft’s HoloLens Morphs Paris Museum Model of Mont-Saint-Michel into Masterpiece of AR

The exhibit, which is called “Critical Distance,” is being hosted by the Smithsonian’s National Museum of Natural History in Washington, DC.

The team behind the new immersive… more

Discover Ambr, the company behind the Tokyo Game Show VR!

Tokyo Game Show is the first big gaming event that is being held in virtual reality: this is quite a

The post Discover Ambr, the company behind the Tokyo Game Show VR! appeared first on The Ghost Howls.

5 Ways To Grow Your Customer Relationships Through Social Selling

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. For example, […]

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7 Roadblocks to Digital Marketing Transformation

For nearly a decade now, the pace towards digital marketing transformation has been quickening but the pandemic fast-tracked it abruptly. The result? The marketing talent pool has expanded, the marketing mix continues to evolve and the matrix of technology providers is ever growing. Customers have fully adopted the convenience of consuming information and making buying […]

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McCauley: Facebook, Ray-Ban AR a Long-Term Win

Jack McCauley, former Oculus Co-Founder and Engineer, held a keynote speech on his time at the California-based company, where he paved the foundations for the 2014 Facebook acquisition. During his speech, McCauley explained Facebook’s recent partnership with Rayban to produce a pair of augmented reality (AR) smartglasses, stating: “It’s a beginning for them […] The […]

How Will Telcoms Build 5G for the XR Market?

Edge computing has become a key component of the extended reality (XR) market in recent years as companies plan to optimise private and public 5G networks to accommodate the emerging technology. Edge computing allows networks to incorporate more processing closer to the networks to offload strain on devices, providing greater accessibility for 3D visualisations and […]

Tourism Innovation Summit to Support XR Startups

XR Today attended the ‘Innovate Expressions in Tourism (TIS) with Augmented Reality (AR) and Virtual Reality (VR) Experiences” discussion on Wednesday at the VR/AR Association’s European Summit 2021. Silvia Aviles, Tourism Innovation Summit (TIS) Event Director, spoke on cross reality (XR) opportunities in tourism and discussed XR industry highlights in recent years as well as […]

In Focus: CREAL Offers Novel XR Light Field Solution

One of the most crucial component of the virtual, augmented, and mixed reality (VR/AR/MR) markets is the use of light field technologies, which is a relatively untapped vertical for the industry. According to a report from Markets and Research, the light field technology sector is expected to double to $154 million by 2026, and offers […]

TikTok Looks to Get in on the NFT Craze with its Own NFT Collection

As the NFT trend continues to grow, TikTok is looking to use digital art sales as a new creator monetization option.

Twitter Adds New Updates to its Improved Version of TweetDeck

The latest updates are largely tweaks, but they will help to improve the broader functionality of the platform.

Clubhouse Adds Universal Search, Room Replays and Clipping Functionality to Help Boost Sharing

The new additions will help broadcasters glean more value from their Clubhouse efforts, while also improving discovery.

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat’s AR and eCommerce tools.

New VR Games October 2021: All The Biggest Releases

Looking for the new VR games October 2021 list? We’ve got you covered with our full rundown. October is a frankly daunting month for VR releases with an enormous number of new games to talk about. From yet another new version of Resident Evil 4 to the launch of the final Oculus Rift exclusive, there’s…

Resident Evil 4 VR Storage Requirement For Oculus Quest 2 Revealed

Resident Evil 4 comes to Oculus Quest 2 on October 21 and you’ll need to have around 12GB of available storage to install it successfully.

HTC Reveals More Vive Flow Teaser Images

HTC reveals more Vive Flow teaser images ahead of its reveal event. Popcorn, anyone?

PC VR Mech Game Iron Rebellion ‘Weeks Away’ From Launch

Iron Rebellion looks like a really promising PC VR mech game, and it’s coming to Early Access very soon.

How to build your passthrough AR app for Oculus Quest in Unity

I love passthrough augmented reality, because it lets us create AR experiences with the VR headsets that we already own,

The post How to build your passthrough AR app for Oculus Quest in Unity appeared first on The Ghost Howls.

Russian Crew Ship Rolls Out; Station Keeps Up Science and Spaceship Tasks

Russia rolled out its Soyuz rocket in Kazakhstan early Friday morning that will launch three crewmates to the International Space Station next week. On the other side of the Earth, the SpaceX Cargo Dragon vehicle completed its mission Thursday night after splashing down in the Atlantic Ocean. The next mission to the orbiting lab is …

Like a Glove: Apple Patents VR Gestures ‘Ring’ Device

Apple Inc has filed a patent with the United States Patent and Trademark office (USPTO) allowing a ring-shaped device to execute sliding finger gestures on virtual reality (VR) gloves and similar wearables. The “skin-to-skin” patent could potentially facilitate gestures for wearables such as VR gloves, bracelets, necklaces, headphones, and head-mounted devices, Patently Apple said in […]

Build Metaverse Under ‘Open’ Framework, Execs Say

XR Today attended a philosophical discussion on the nature of the Metaverse on Wednesday, where several key executives in the virtual and augmented reality (VR/AR) industry debated on what and who determined the features of the rising platform. Marcin Klimek, Chief Executive and Co-founder of ExplodedView, hosted the discussion for panelists Veronica Costa Orvalho, Founder […]

Styly Sessions Offers Shared Immersive Experiences

STYLY is a cross reality (XR) creative platform and innovative solution that provides community-focused applications to build a developer ecosystem across various online spaces. This week, the platform released a beta version of ‘STYLY Sessions’ which allows multiple users to share immersive experiences at the same time. STYLY sessions can host up to 15 guests […]

HP Reveals Adaptive Biometric XR Tools at VRARA Event

Opening this year’s VR/AR Association’s (VRARA) Global European Summit was Cécile Tezenas du Montcel, New technology Business Development Manager at HP, who spoke on Omnicept by HP, a software development kit (SDK) that records biometric data in real time. Omnicept by HP is revolutionising virtual reality (VR) training for enterprises with a data-driven platform to […]