Sniper Elite And The War To Balance VR Authenticity And Accessibility

Sniper Elite VR presents a difficult balancing act of authenticity and accessibility in VR. Rebellion and JAW talk about finding the right fit.

Facebook VR Head: Quest Ads Weren’t ‘Communicated Well’ But Backlash Was ‘Too Much’

Andrew Bosworth, VP of Facebook Reality Labs, says in-app Quest ads weren’t “communicated very well” but the ensuing backlash was “too much”.

Population: One Adds Super Advanced War Mode XXL

Population: One’s Super Advanced War Mode XXL is a massive team deathmatch available for a limited time.

PepsiCo’s Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

Dubbed “Mark Your Play,” the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK.

Don’t Miss: 8th Wall’s Web AR Brings Album Art of Pink Floyd to Life

Scanning the QR code opens the Doritos Make Your Play website. The AR experience begins with participants… more

New US Army Military-Grade HoloLens 2 Imagery Gives Us Star Wars Stormtrooper Vibes

It’s all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star.

That’s what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army.

• Don’t Miss: Hands-On with the HoloLens 2, the New Best Augmented Reality Experience You Can Get

The newest images come from a battery of tests being conducted by the US Army Futures Command and Project Manager Integrated Visual Augmentation System (IVAS).

Looking at some of these new images, the modded HoloLens 2 gives soldiers a… more

Hand Tracking on Vive Focus 3: all you need to know

After I have written my super in-depth review on the Vive Focus 3, HTC has finally enabled hands tracking on

The post Hand Tracking on Vive Focus 3: all you need to know appeared first on The Ghost Howls.

Echo Arena Rookies Have Opportunity to Experience VR Esports

Echo Arena Rookies Have Opportunity to Experience VR Esports

Novice Echo Arena players are invited to participate in the Rookie Cup 2021, a competitive VR esports event organized and managed by Echo community leaders who encourage positive engagement between players of all levels. Registration is open now for the July 24-25 event.

Organized through the Echo Games Discord server, community cups have become a sort of tradition when players can get to know others and experience a fun tournament without a long-term commitment.

Continue reading on VR Fitness Insider.

‘Microsoft Flight Simulator’ Update 5 to Bring VR Performance Improvements

Microsoft Flight Simulator (2020) includes support for SteamVR headsets, however playing via VR requires some of the most modern (and consequently least available) PC components due to its demanding spec requirement. Now Asobo are getting ready to release a Update 5 which includes some major performance benefits across the board, including VR. In its latest […]

The post ‘Microsoft Flight Simulator’ Update 5 to Bring VR Performance Improvements appeared first on Road to VR.

AR Software Startup Multinarity Emerges from Stealth with $28M Seed Round

Multinarity, an Israel-based startup working on AR software, announced it’s raised $28 million in the company’s initial seed round. As reported in an exclusive by Calcalist, funding was led by Israeli investors VC Aleph and U.S. investors Corner Ventures. The company was founded in stealth last year by former Magic Leap execs; company CEO Tamir […]

The post AR Software Startup Multinarity Emerges from Stealth with $28M Seed Round appeared first on Road to VR.

Federal Judge Tosses Out Facebook Antitrust Suits

The decisions speak to the difficulty regulators will face in reigning in tech companies that offer free services on the internet.

The U.S. is TikTok’s No. 1 Biggest Fan

TikTok clearly is a place for brands to be right now, especially if your target audience includes Gen Z. Even more so if your target audience is U.S. based.

New VR Games July 2021: All The Biggest Releases

Sniper Elite, Winds & Leaves and A Township Tale headline a huge month of VR release in July!

Walkabout Mini Golf: How One Of VR’s Best Multiplayer Experiences Started On iPhone

We dived deep into the development of Walkabout Mini Golf with lead developer Lucas Martell to explore how one of VR’s best multiplayer experiences was made.

Microsoft Flight Simulator Performance Update Will Have ‘Positive Impact’ For VR Support

This month’s Microsoft Flight Simulator update could bring significant improvements to VR performance.

Fast Travel Games Made $2.4 Million In 2020, New Investment Announced

Wraith, Apex Construct and Budget Cuts 2 developer Wraith made $2.4 million last year, and today announced another investment round totalling over $4 million.

Unassuming One-man VR Project ‘Gorilla Tag’ Reaches 675K Players, Most Growth on Quest

First-time indie VR developer Kerestell Smith was taken aback at the reception of his Early Access multiplayer VR game, Gorilla Tag. The unassuming lo-fi title, which plays like a game of multiplayer tag, has found a synergistic combination of interesting locomotion and social VR. Following the game’s release on Quest via App Lab, player counts have […]

The post Unassuming One-man VR Project ‘Gorilla Tag’ Reaches 675K Players, Most Growth on Quest appeared first on Road to VR.

‘Arcsmith’ is a Quirky VR Puzzle Game from ‘Thomas Was Alone’ Studio, Coming to Quest in July

Bithell Games, the studio behind indie hits Thomas Was Alone and Subsurface Circular, announced a new story-based puzzle game coming to Oculus Quest soon that tasks you with building increasingly complex machines during an interstellar conflict, and getting to know an alien at the same time. Called Arcsmith, you step aboard a remote space station where you take on […]

The post ‘Arcsmith’ is a Quirky VR Puzzle Game from ‘Thomas Was Alone’ Studio, Coming to Quest in July appeared first on Road to VR.

‘Wraith: The Oblivion VR’ Studio Fast Travel Games Raises $4M Investment

Fast Travel Games, the Sweden-based VR developer and publisher behind titles such as Wraith: The Oblivion – Afterlife (2021) and Apex Construct (2018), today announced a new investment worth $4 million. Brightly Ventures, a Nordic early-stage tech investment firm, led the round, and includes existing owners Industrifonden, Creades, and Inbox Capital. According to data provided by […]

The post ‘Wraith: The Oblivion VR’ Studio Fast Travel Games Raises $4M Investment appeared first on Road to VR.

Russian Cargo Ship Docks to Station After Two-Day Trip

An uncrewed Russian Progress 78 spacecraft arrived at the International Space Station’s Poisk module on the space-facing side of the Russian segment at 8:59 p.m. EDT, two days after lifting off from the Baikonur Cosmodrome in Kazakhstan Sunday, Tuesday June 29 at 7:27 p.m. (4:27 a.m. Wednesday, June 30, Baikonur time). The spacecraft were flying …

Station Crew Busy with Cargo Ship Ops and Space Research

Cargo operations continue at the International Space Station as a Russian resupply ship gets ready for docking tonight and a U.S. spaceship prepares for undocking next week. The Expedition 65 crew is also staying focused today on life science and physics research. Russia’s ISS Progress 78 cargo craft is orbiting Earth today fine-tuning its maneuvers …

Pinterest is Now TAG Brand Safety Certified

Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.

Twitter Highlights Its Customer Service Compatibility in a Creative Blog Post

Twitter illustrates a valid point with the oldest documented customer complaint in history.

LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.

Facebook Launches Beta Test of a Newsletter Platform ‘Bulletin’

Facebook is in the works of launching Bulletin, its new publishing and subscription platform for writers and podcasters.

Peabody Awards Expands To Immersive, Interactive Media Including VR & AR

The Peabody Awards are expanding to include media that falls into immersive and interactive categories, such as video games and VR and AR experiences.