How Google and Adobe are Bringing AR Experiences to Retail

Today, Rock Paper Reality (RPR) collaborated with Google and Adobe to enhance cross-platform AR retail experiences and promote commercial XR opportunities for in-person businesses.  Patrick Johnson, CEO and Founder of Rock Paper Reality, remarked:  The potential for any brand to tell stories beyond their traditional storefront or page, elevating how their audiences discover and engage […]

What is the Role of Generative AI in AR Shopping?

Augmented Reality (AR) shopping has revolutionized the retail industry by offering customers an immersive and interactive shopping experience. By blending the virtual and real worlds, AR shopping significantly boosts customer engagement and experience, leading to increased sales and conversion rates. Moreover, it can also reduce return rates and costs, making it a cost-effective and efficient […]

Leveraging the LinkedIn Algorithm for Maximum Exposure

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.

Guest: Richard van der Blom | Show Notes: socialmediaexaminer.com/578

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Can Threads Still Capitalize on Early Interest?

Has the opportunity for Threads already passed?

New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

The report looks at what consumers expect from brands, and how to drive enhanced loyalty. 

TikTok’s AR Effect House Comes Out of Beta Mode

TikTok’s Effect House is a key link to the evolving opportunities of AR.

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Magic Leap 1 AR Headset Will “Cease To Function” In 2025

Magic Leap 1, the first consumer AR headset, will “cease to function” from 31 December 2024.

Gazzlers Releases Next Month For Quest 2, PSVR 2, Pico & PC VR

Gazzlers arrives next month on Quest 2, PSVR 2, Pico and PC VR.

Vampire: The Masquerade – Justice Releases This November: Here’s Our Gamescom Hands-On

Vampire: The Masquerade – Justice releases this November.

Here are our teeth-on impressions of the blood-sucking title: