AR Murals Bring Bruce Lee To Life In NY & LA

After long last, season three of the popular martial arts crime drama Warrior has finally begun airing on Max (formerly HBO Max). To help promote the new episodes, Max teamed up with a handful of multicultural artists to create a series of interactive murals powered by augmented reality (AR) technology. Each mural features a QR […]

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The Minnesota Twins Add AR Statistics To Their Stadium

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release. The partnership was originally announced back in 2022. This second iteration will introduce […]

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Telekinetic VR Shooter Synapse Out Now On PS VR2

Step into the role of “mind-breaking” operative. Available now on PlayStation VR2 headsets, Synapse is a mind-bending VR action shooter from developer nDREAMS (Phantom: Covert Ops, Far Cry: Dive Into Insanity, Fracked) that immerses players in fast-paced combat across an otherworldly battlefield. In this unique VR FPS, players take on the role of a “mind-breaking” […]

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Apple Launches Environmental AR Experience For iPad

Create your own unique plants and share them with artists across the world. Yesterday, Apple revealed Deep Field, an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Developed by Australian artists and creative technologists Tin Nguyen and Edward Cutting of Tin&Ed, the interactive experience tasks you with creating your own unique […]

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No Need for Metaverse Regulation Yet, EU Antitrust Boss Says

The development of the metaverse has not yet sparked the need for legislative or regulatory intervention, EU antitrust boss Margrethe Vestager has said. The metaverse has been pioneered largely by innovative start-ups, but there are concerns that the likes of Microsoft and Meta could trample over these firms due to their existing reach and scale. […]

The Top XR Telecoms & Media Vendors for 2023

The rapid evolution of the digital landscape has transformed the way we think about extended reality. Once considered a relatively novel concept, the technology has now captured the attention of business leaders in virtually every industry. In the telecoms and media landscape, vendors around the world are investing in immersive solutions, to improve the way […]

Big XR News from Apple, Xreal, Senseglove, and NVIDIA

Are the XR races starting again? Last year it felt that multiple XR firms were rushing to get ahead of the pack with a year full of hype and innovation. That innovation still exists, of course, although, following a slow first half of 2023 for the immersive industry, a breakout AWE 2023 and Apple Vision […]

Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo

Debate over Threads lingo is already ramping up. 

Meta Shares Video Ad Creative Tips [Infographic]

Some notes of inspiration for your video content approach. 

YouTube Launches AI-Generated Quizzes to Test Users’ Knowledge on Subjects of Interest

The tests are part of a small-scale experiment to being with.