Hands-On: BlockStar VR Is A Colorful Action Shooter That Plays It Safe

We went hands-on with Immersive Division’s upcoming shooter BlockStar VR at EGX London last month.

Here are our thoughts:

Sony Anticipates PSVR 2 To Have ‘Much Greater Popularity’ – Bloomberg

Sony will have 2 million PSVR 2 units produced for launch and anticipates ‘much greater popularity’ than the original, Bloomberg reports.

Bonelab Graphics Comparison – Quest 2 vs PC VR

Great Customer Experience Starts with Great Employee Experience

If you only get three things from this blog post, one would be, you can’t fool your customers if your employees aren’t happy.  We recently did a project for a company in San Diego where the company was not delivering on their brand promise, and then expecting marketing to try to solve it by papering […]

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Unofficial ‘Half-Life’ VR Mod is Coming to Steam October 20th

Much like the recently released Half-Life 2 VR Mod, Valve is soon giving its blessings to another third-party project that this time brings VR support to the original Half-Life (1998). If you’ve played Half-Life in VR before, it was probably thanks to the HLVR mod by Max Vollmer, who started back in 2017 to bring Valve’s iconic […]

XRA, Lawmakers to Host First National XR Month

November may potentially become the United States’ official month to commemorate extended reality (XR) technologies, it was revealed on Thursday last week. Congressman Darrel Issa (CA-50), along with Rep Suzan DelBene (WA-01), Rep Ted Lieu (CA-33), and Rep Yvette D Clarke (NY-09), submitted the resolution aimed at declaring November 2022 as National XR Month, with […]

XR Summit Day Two Highlights

Last month, XR Today held its first-ever online Summit, which gave a platform to some of the brightest minds in the augmented, virtual, and mixed reality (AR/VR/MR) industry. During the Summit, featured guests provided vital insights into the emerging technologies that are changing the future of work, industry, and branding. Day two of the packed […]

Strivr on XRA Partnership and Fortune 1000 VR Training

XR Today hosts Aneesh Kulkarni, the CTO of Strivr. In this session, we discuss the following: 1) What services does Strivr build. What headsets do Strivr operate with, and why? 2) How can various verticals benefit from VR training and immersive learning? 3) Strivr has joined the XR Association. What significance does this hold, and […]

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Snapchat’s latest research report looks at consumer response to simple versus complex AR executions.

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok’s trying a new approach.