Category: News from the web

Hot Wheels: Rift Rally arrives next month on iOS, PlayStation 4, and PlayStation 5. Coming soon, Hot Wheels: Rift Rally is a new mixed reality experience from Mattel that combines physical RC cars with “over-the-top” virtual environments. According to an official release, the game is being developed by Velan Studios, the same team behind Mario […]

The post Hot Wheels Gets A Mixed Reality Racing Experience appeared first on VRScout.

This is the closest you’ll likely get to owning an F1 car. With the new season just around the corner, professional Formula 1 race teams have begun revealing the official liveries for their 2023 F1 cars. This includes Alfa Romeo—who this week unveiled a bold red-and-black design for its C43 race car. As part of […]

The post AR Technology Brings Formula 1 Into Your Living Room appeared first on VRScout.

Augmented reality (AR) solutions have grown in popularity over the last few years, utilising mostly consumer-facing smartphone platforms. These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use […]

In a world accelerating towards concepts like the “metaverse” and “Web 3.0”, extended reality is playing a significant role in how consumers are likely to interact with brands, entities, and experiences in the years ahead. We’re already seeing evidence of new XR-ready economies emerging in this digital landscape, from the rise of NFTs, to the […]

Imagine a world where drivers could get real-time visual instructions transmitted to their windshield when navigating roads around the world. They could see virtual arrows pointing them in the correct direction, alerts letting them know about potential mechanical problems, and even receive notifications to help them drive more safely. It might seem like a futuristic […]

A few years ago, the blockchain was a concept primarily associated with the cryptocurrency landscape. Mention “blockchain” to a brand and they’d assume the conversation would be straying towards Bitcoin or online trading. However, in recent years, businesses have begun to discover just how versatile blockchain solutions can be. More than just a system for […]

But don’t start farming out your SEO content work to ChatGPT just yet.

The new option will enable brands to own a timeslot surrounding a major event.

Some new engagement options for your YouTube channel.

New ways to create quick campaigns on TikTok.