XR Advertising Case Study in Focus: Varjo and MUJI

Achieving exceptional results in your marketing and advertising efforts doesn’t just mean sending the right message to your audience. Today’s brands are working in an increasingly cluttered landscape, where consumers are becoming less and less responsive to traditional advertising methods. The only way to really generate a long-lasting response, is to provide a memorable experience. […]

How Gen Z Relates to Brands [Infographic]

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

Meta Expands Horizon Worlds Access to VR Users in the UK

Horizon Worlds is the biggest indicator of where Meta’s heading with its metaverse push. 

Google May Enable YouTube Ad Placement via Third-Party Platforms as Part of EU Antitrust Settlement

The change could provide new opportunities for the implementation and management of YouTube ads. 

Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.

No, Meta Didn’t Just Leak Asgard’s Wrath For Quest 2

Sorry but, no, Meta didn’t just reveal Asgard’s Wrath for Quest 2.

Supernatural Launching Monthly Artist Series Starting With Katy Perry

Supernatural is launching a new series of workouts themed around music from a new artist each month, starting with Katy Perry this June. 

Report: Meta to Release First AR Glasses to Developers Only & Not Consumers

Meta has been working on what it calls a “fully-fledged AR device” for some time now, however a recent report from The Information maintains the first in Meta’s line of AR glasses will be reserved for developers only and not for enthusiasts as previously thought. The report alleges that the company won’t be commercially releasing what is […]

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‘Horizon Worlds’ is Finally Opening Its Doors to New Regions Outside of North America

Meta’s social VR space Horizon Worlds is taking its first step outside of the US and Canada, as the company announced it will soon rollout access to users in the UK. Starting this week, Quest 2 users aged 18 and older in the UK will be able download and jump into chats with users across […]

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‘Half-Life: Alyx’ Mod to Bring 4-5 Hours of Gameplay in Unofficial ‘Levitation’ Chapter

If you haven’t played Half-Life: Alyx (2020), Valve’s first Half-Life game in a decade which is exclusively available on SteamVR headsets, then you can look forward to not only one of the best VR horror shooters in existence, but soon heaps more action after the credits roll. Now a pair of veteran modders are set […]

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