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How to Include Your Customer Support Team into Your digital Marketing Strategy Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening. It is […]
The post How to Include Your Customer Support Team into Your Marketing Strategy appeared first on Convince & Convert.
Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, no justified digital marketing strategy. […]
The post 5 Best Tools to Measure Share of Voice on Social Media appeared first on Convince & Convert.
As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array […]
The post 5 Ways Crowdsourcing Is Impacting the Future of Content Marketing appeared first on Convince & Convert.
March 2013 Destination CRM: Why “Helping” Is the New “Selling” for Businesses by Kelly Liyakasa April 2013 MarketingWeek: Youtility: Helping Others to Help Yourself by Lucy Handley Forbes: Marketing Rules: Customers Want Help Not Hype by Capital One Spark Forbes: Five Ways Helpfulness Wins Hearts and Sales by Kare Anderson May 2013 Les Affaires: Comment faire un […]
The post Youtility Press Mentions appeared first on Convince & Convert.
Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.
Guest: Ray Edwards | Show Notes: socialmediaexaminer.com/517
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This will provide more capacity to manage your Facebook Live broadcasts.