Augmented reality (AR) solutions have grown in popularity over the last few years, utilising mostly consumer-facing smartphone platforms. These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Additional firms such as IKEA and Walmart have also explored how to use […]
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News from various tech sites, space, animals and more!
Will Self-Custody Crypto Wallets Allow DeFi to Survive for XR Platforms?
In a world accelerating towards concepts like the “metaverse” and “Web 3.0”, extended reality is playing a significant role in how consumers are likely to interact with brands, entities, and experiences in the years ahead. We’re already seeing evidence of new XR-ready economies emerging in this digital landscape, from the rise of NFTs, to the […]
Why Are Motorists Switching to AR Navigation?
Imagine a world where drivers could get real-time visual instructions transmitted to their windshield when navigating roads around the world. They could see virtual arrows pointing them in the correct direction, alerts letting them know about potential mechanical problems, and even receive notifications to help them drive more safely. It might seem like a futuristic […]
Which Big Tech Companies Are Turning To The Blockchain?
A few years ago, the blockchain was a concept primarily associated with the cryptocurrency landscape. Mention “blockchain” to a brand and they’d assume the conversation would be straying towards Bitcoin or online trading. However, in recent years, businesses have begun to discover just how versatile blockchain solutions can be. More than just a system for […]
Google Says that AI-Generated Content is Not Against its Search Guidelines
But don’t start farming out your SEO content work to ChatGPT just yet.
YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads
The new option will enable brands to own a timeslot surrounding a major event.
YouTube Adds New Option to Locate Comment Responses, Updates for Comments in Shorts
Some new engagement options for your YouTube channel.
TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools
New ways to create quick campaigns on TikTok.
The Light Brigade Releases February 22 For Quest 2, PSVR 2 & PC VR
The Light Brigade now has a confirmed release date of February 22 for Quest 2, PSVR 2 and PC VR.
Meta Targets Teens & User Retention In Horizon’s Next Steps
Meta set 2023 goals for its teams working on Horizon, including more than doubling its active userbase and creating at least one major hit experience on the platform, the WSJ reports.