Category: News from the web

Last week, Prisms of Reality, an immersive eLearning platform, announced that it is deploying its innovative virtual reality (VR) solution across Oklahoma state school districts. Our first district in OK starts their journey with @PrismsOfReality today! Thrilled to see students & teachers break through the 4 walls of the #math classroom—walls that have limited human […]

XRHealth, a major healthcare Metaverse solution provider, has teamed up with HTC VIVE, one of the top firms for high-end virtual and mixed reality (VR/MR), to unveil its “Focus 3 Health” and “Flow Health” platforms. The Boston, Massachusetts-based firm announced the news at the HIMSS Global Health Conference and Exhibition, which is currently taking place […]

This week, former Disney CEO and Chairman Robert Iger will sit on the board of directors for Genies Inc, a Metaverse firm developing the tools required to create virtual characters, clothing, and accessories powered by blockchain and NFT technology. Iger is now a key investor in the firm alongside backers such as Mary Meekers Bond […]

The Metaverse as a technology segment has come into its own in the last two years, fueled by investments from companies like Meta Platforms, Microsoft, Epic Games, and others. In 2020, the global Metaverse market was worth $47.69 billion USD and will reach $829 billion USD by 2028, according to a 2021 report from Emergen […]

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.