Category: News from the web

Over the weekend, Bytedance, the parent company of Tik Tok and owners of Pico, vendors of virtual reality (VR) headsets, announced major expansions toward western VR hardware distribution. Pico hired 40 new staff members to support its US expansion, working from offices in the Bay Area, Seattle, and San Diego. Additionally, Btyedance is investing significant […]

Last Thursday, Microsoft debuted version three of its Mixed Reality (MR) toolkit (MRTK3) for use in Unity Technologies’ real-time 3D (RT3D) animation engine. The technology partnership accelerates the development of MR content on the open-source development hub to deliver cross-platform immersive experiences. Get introduced to Mixed Reality Toolkit 3 Public Preview and dive deep into […]

Virtual, augmented, and mixed reality (VR/AR/MR) companies across the world revealed key insights on their latest operations and innovations, leading to a week full of promising and shocking updates. The following are the top articles across the XR industry from the previous week. Be sure to join our recaps by signing up for our newsletter […]

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. Now, more than ever, companies are under increasing pressure to explore innovative new methods of promotion at a time when face-to-face interactions between brands and their consumers are less common. Through VR, […]

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

Social proof can be a powerful driver of consumer action – check out these tips and notes.