4 Reputation Management Realities That All Brands Now Face

What do Beyoncé, Kate Middleton, and Harrison Ford have in common? Other than having devoted fan bases, they’re celebrities who have a reputation for giving very few interviews. They control their messaging tightly.  While Beyoncé and Kate Middleton choose to go directly to their fan bases with highly choreographed messaging through their social media channels, […]

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Leading Hand-tracking Company Ultraleap Raises $82 Million Investment

Ultraleap, a leading company focused on hand-tracking interfaces, this week announced it has secured a £60 million (~$82 million) Series D investment, with the goal of expanding its hand-tracking and mid-air haptic tech in the XR space and beyond. Formerly known as Ultrahaptics, Ultraleap was formed after the UK-based haptics company acquired leading hand-tracking company Leap […]

The post Leading Hand-tracking Company Ultraleap Raises $82 Million Investment appeared first on Road to VR.

SRDTU, Meta to Host Spark AR Workshop

Delhi Technological University’s Society of Robotics (SRDTU) and eLearning platform Reskill are teaming up to host ‘Spark DTU,’ an online workshop supported by Meta, to instruct augmented reality (AR) content creators of all skill levels on the Spark AR Studio software development kit (SDK). Reskill is hosting the digital workshop via its online learning platform […]

Huawei Launches VR Glass 6DoF Headset

Huawei technologies has revealed news of an upcoming virtual reality (VR) headset, media reported this week. Speaking at the Huawei Full Scenario Smart Life Conference, the Chinese tech giant said as quoted by Huawei Central it would launch its VR Glass 6 degrees-of-freedom (DoF) game headset, which weighs only 188 grammes and can connect to […]

Ultraleap Raises £60m for Metaverse Haptics Tools

Ultraleap, a market leader in hand tracking and haptics hardware, announced on Wednesday it had secured roughly £60 million GBP in a round of funding. The Bristol-based firm secured the funding from investors such as Tencent, CMB International, Mayfair Equity Partners, and raised additional capital with British Patient Capital’s ‘Future Fund: Breakthrough’ accelerator programme. The […]

Microsoft Files Mixed Reality Space Anchors Patent

Microsoft, Inc filed a patent last week for a spatial anchors’ technology to create augmented and mixed reality (AR/MR) experiences with holographic 3D content. The US tech giant filed the patent “Connecting spatial anchors for augmented reality” which outlined a device consisting of a processor, memory storage unit, and camera utilising spatial anchors via the […]

How to Use Story to Boost Your YouTube Views

Wondering how to increase watch time on your YouTube videos? Want to become more memorable to your viewers? To discover a seven-step story framework for creating effective YouTube content that inspires action, I interview Tim Schmoyer.

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Guest: Tim Schmoyer | Show Notes: socialmediaexaminer.com/485

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Facebook Tests New User Content Controls for News Feed, New Restrictions for Ad Placement

The new control options will give users and brands more ways to manage their Facebook experience.

Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

The new predictive elements could help you map out a better Google Ads strategy.

TikTok Publishes New Guide for SMBs Looking to Get Started in the App

The guide provides some key pointers on developing a more effective TikTok content approach.