Your Complete Guide to B2B Influencer Rates

Onalytica recently released a report looking at the average rates influencers were charging across varying activities. Our aim was to show what brands can expect to pay, and to show B2B influencer rates that should be charged based on industry averages. B2C influencer marketing has been around for around 15 years and is pretty well-established, […]

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‘Last Labyrinth’ Studio Reveals Action-adventure ‘The Tale of Onogoro’ for Quest

Amata, the studio behind VR escape room title Last Labyrinth (2019), announced a new action-adventure game for the Quest platform called The Tale of Onogoro. Lead by producer and director Hiromichi Takahashi, The Tale of Onogoro (??????) is said to combine traditional Japanese culture and steampunk elements, letting you solve puzzles and battle giant ‘Kami’ beasts with Japanese high priestess […]

The post ‘Last Labyrinth’ Studio Reveals Action-adventure ‘The Tale of Onogoro’ for Quest appeared first on Road to VR.

Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. In the days following the report’s release, HoloLens co-creator Alex Kipman responded, saying “don’t believe what you read on the internet.” A Business Insider report from […]

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Human Research Exploring How Astronauts Adapt to Long-Term Spaceflight

A host of human research activities dominated Thursday’s research schedule aboard the International Space Station. The Expedition 66 crew members explored how living in microgravity affects sense of orientation, visual function, and the spine. At the beginning of the day, NASA Flight Engineers Raja Chari and Kayla Barron gathered again in the Columbus laboratory module …

XR Immersive Tech Files ‘Plug and Play’ XR Patents

Last weekend, XR Immersive Tech Inc (XRIT) announced it is filing two patents with the Canadian Intellectual Property Office (CIPO) linked to virtual and augmented reality (VR/AR) technologies. One of XRITs patent applications is for a “System and Method for Plug and Play VR” that covers various interactive AR/VR systems and experiences. Features include media […]

Meta to Host Foo Fighters NFL Super Bowl XR Concert

Rock legends Foo Fighters are set to take the virtual stage on Meta’s Horizon Venues as part of the Super Bowl show on February 13, the US tech giant announced this week. The band will host the concert on Meta’s virtual reality (VR) platform, allowing viewers with Quest 2 headsets to watch the Rock and […]

Ziva Dynamics, Unity Launch Hyper-Realistic Avatars

Last month, video game software firm Unity Technologies purchased experts in real-time 3D (RT3D) character design, Ziva Dynamics, for an undisclosed sum. The acquisition enables Unity to adopt Ziva’s powerful character creation suite to introduce its users to high-quality RT3D character renders for augmented, virtual, and mixed reality (AR/VR/MR) projects. Thanks to the purchase, Unity […]

Basemark Launches AR App for BMW Motors

Finnish tech firm Basemark, which specialises in automotive software solutions, has launched new augmented reality (AR) technologies for German automotive giant BMW Group. The Helsinki-based firm has developed an AR-powered video overlay application for some of BMW’s latest vehicles, leading to its instalment in the automaker’s BMW iX. We’re proud to announce our work on […]

Reddit Looks to Expand the Use of its ‘Reddit Talks’ Audio Rooms Option

Reddit’s seen 250% growth in Reddit Talks engagement over the past three months.

Messenger Adds New Features for Valentine’s Day, Including Split Bill Payments and Extended Voice Messages

The new features will enable more connection options on the most romantic day of the year.