LG InnoTek to Supply Apple, Microsoft XR Devices

Apple and Microsoft’s upcoming headsets are set to receive 3D Time of Flight (ToF) modules from LG InnoTek, The Elec revealed on Thursday. The South Korean tech giant will provide the VR and AR device components, which measure and calculate distances between objects with lasers, and has previously supplied Apple’s iPad Pro, iPhone 12 Pro, […]

Zuckerberg, Bosworth Tease Facebook VR Headsets

Mark Zuckerberg, Facebook CEO and Founder, and recently-appointed Vice President of Augmented and Virtual Reality (AR/VR), Andrew Bosworth, posted photos with prototype VR headsets on Wednesday. The headsets appear to be concept models and not for commercial sale, and the two high-level executives released the photos amid rumours of a Quest Pro and the social […]

Pinterest Ads: How to Get Started

Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? To learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign, I interview Lindsay Shearer.

Sponsor: Visit Wix.com/Partners and reimagine what your agency can accomplish. | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Lindsay Shearer | Show Notes: socialmediaexaminer.com/480

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Twitter Shares New Insights into Gen Z Usage and Engagement

The insights underline the importance of engaging younger audiences with interactive, responsive campaigns.

Facebook Develops New AI That Can Predict Future Process Steps, and Help Guide Activity

The new process could have a wide range of applications, boosting Facebook’s broader push into smart tech.

Instagram Adds Live-Stream Scheduling to Drive More Awareness and Viewers

Looking to capitalize on the potential of live-stream shopping, Instagram’s gradually building out its streaming tools and options.

Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators

Monetizing viral tweets could provide another means to help creators make money from their on-platform efforts.

Quest 2 Anniversary Sale Includes Game Bundle, Single Title Discounts

A new anniversary sale is live on the Oculus Store, celebrating the Quest 2’s birthday with discounts as big as 30 or 40% off some titles

Army Shifts Testing Of HoloLens-Based AR Gear To 2022

The United States Army says it recently conducted a test of its Microsoft HoloLens-based AR platform and will move further testing of the hardware to 2022.

Analyst Take: Why HTC Vive Flow Should Have Enterprise Subscriptions

There is a place in the market for a headset like HTC’s Vive Flow, however, it may not work in its current state. Here’s a breakdown of why.