Facebook Rebrands as ‘Meta’, Oculus Branding to be Phased Out

Facebook today announced that it’s changing its name to Meta. The rebrand comes as the the company shifts its primary focus toward building the metaverse and the XR products that will support it. The Oculus brand will be phased out, with the Quest product line becoming Meta Quest. Facebook has been increasingly signaling the shift […]

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Leaked Facebook MR Headset Confirmed as Project Cambria, a “High-end” Device Coming Next Year

Facebook today confirmed Project Cambria, the MR headset which was spotted in a recent leak. The company says it’s a high-end headset designed to roll out more advanced technology before being able to bring it down to the price point of the Quest line. Project Cambria is said to be launching sometime next year. If […]

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Prox & Reverie Opens XR Studio in Doncaster

Extended reality (XR) firm Prox & Reverie has opened its mixed reality (MR) studio and services for clients searching for immersive technology solutions, Prolific North reported on Thursday. The Doncaster, Yorkshire-based firm’s XR studio titled ‘The Forge’ is equipped with several tools for immersive content and uses technologies and solutions from top virtual reality (VR) […]

Theorem Systems Backs 3D CAD on Microsoft HoloLens 2

Theorem Solutions has released the latest version of Theorem XR, an automated data solution allowing firms to use 3D computer aided designs (CAD) across extended reality (XR) devices. The latest updates to the platform include support for Microsoft Azure Remote Rendering, allowing the solution to stream high-volume, high-quality data to Microsoft HoloLens 2 headsets. The […]

Brunner to Debut NovaSim Trainer at EATS 2021

Brunner Elektronik, a Swiss provider of enterprise-grade mixed reality (MR) training solutions, will debut its NovaSim MR DA42 full-motion simulator at a major expo, a LinkedIn post revealed on Wednesday. The Hittnau-based firm will debut the training solution at the European Airline Training Symposium (EATS) 2021 set to take place November 2-3 in Berlin. At […]

Apple Files ‘Retinal’ Display Patent for AR Glasses

Apple Inc has begun research on how its upcoming Apple Glass augmented reality (AR) smart glasses could potentially broadcast images directly on a user’s retinas rather than with screens. The US tech giant recently filed a patent for its “Direct Retinal Projector” solution, which it states could be the next phase in developing AR and […]

Instagram Live: How to Promote and Sell

Do you want to generate more sales on Instagram? Wondering how Instagram Live video can help? To learn how to use Instagram Live to promote and sell your business, I interview Nicky Saunders.

Sponsor: Visit ManyChat.com/sme for FREE 30-day access to ManyChat’s full-featured Pro account! | Sponsor: Join Marketing Mastery with Allie Bloyd. Apply by visiting AllieBloyd.com/sme | Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/482

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Facebook Announces New ‘Meta’ Corporate Title, Aligning with the Next Stage of Digital Connection

The re-brand aims to re-align Facebook with the next generation of digital connection and engagement.

TikTok’s Testing a New ‘Tips’ Option for Selected Creators

TikTok’s testing out another creator monetization option, this time via direct donations on user profiles.

Twitter Looks to Boost Spaces Discovery with New Alerts on Trending Chats

Twitter’s looking to boost exposure for Spaces, which could get a lot more people tuning in.