Key Metrics for Social Media Marketing [Infographic]

Some pointers for your social media marketing strategy.

Meta Tests Improved Instagram to Threads Crossposting

The move would help to streamline post sharing between the apps.

Walkabout Mini Golf For iPhone Debuts As One Of Apple’s Top Selling Paid Games

Walkabout Mini Golf is now a top selling iPhone game as well.

Key Considerations for Smart Marketing Leaders Adopting AI

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and […]

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‘New Folder Games’ Released Nine Titles in One Year to Find Its Viral Quest Hit, ‘I Am Cat’

The unassuming early access Quest game I Am Cat has taken off in a matter of months, spreading virally through social media with videos of its feline antics. We reached out to the developer New Folder Games to learn more about its recipe for success. I Am Cat, developed by New Folder Games, is a Quest game that’s […]

The post ‘New Folder Games’ Released Nine Titles in One Year to Find Its Viral Quest Hit, ‘I Am Cat’ appeared first on Road to VR.

Apple Releases ‘Submerged’ Short Film on Vision Pro, Announces Upcoming Content with The Weeknd, NBA & More

Apple today launched a new immersive short film called Submerged for free on Vision Pro, letting users explore a harrowing tale set in a WWII-era submarine. The company also announced its next slate of immersive content, including an NBA basketball documentary, a music video from The Weeknd, immersive concerts and new episodes of Adventure. Starting […]

The post Apple Releases ‘Submerged’ Short Film on Vision Pro, Announces Upcoming Content with The Weeknd, NBA & More appeared first on Road to VR.

‘FRENZIES’ Quest Preview – Another Very Promising VR Arena Shooter Testing the Waters

FRENZIES is a new arena shooter from VR veteran studio nDreams that’s launching into early access for free today, bringing a ton of visual flair along with an ample list of game modes fans of the genre know and love. I got a chance to go hands-on before today’s launch, and while it was a very […]

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Crew Studies Exercise, Veins, and Plants Before Quartet’s Farewell

Space biology topped the research schedule aboard the International Space Station on Wednesday as the Expedition 72 crew explored how weightlessness affects exercising, veins, and plants. Meanwhile, four SpaceX Crew-8 members continue targeting Sunday, Oct. 13, for their departure, weather pending. Scientists are studying how to work out effectively in microgravity to prevent space-caused accelerated …

Innovative AR Laptop Cancelled to Make way for Microsoft Windows AR Software

Sightful has decided to pivot from its ‘Spacetop’ AR laptop to an AR software for Windows in order to more effectively integrate AR technology with AI capabilities like Copilot. The company’s founders shared the news with the technology media publication CNET, telling them it has emailed customers who had preordered one of its $1900 Spacetop […]

UK MR Headset Vendor Gains Multi-Million Investment

This week, Zappar, a provider of XR end-to-end solutions and affordable MR headsets, underwent a $45 million acquisition led by Infinite Reality, helping the firm boost its XR content creation platform and hardware to global clients.  With the $45 million Infinite Reality acquisition, Zappar will be able to scale its product portfolio, perhaps in a […]

X Returns to Brazil After Complying With Government Requests

X is back in Brazil after a month-long absence.

LinkedIn Adds Another Puzzle Game

Another game on LinkedIn. So there’s that.

US States Launch Legal Action Against TikTok Over Teen Harm

Another legal challenge for the app.

Threads Is Developing a Communities Feature Called ‘Loops’

A new way to find topical discussions in the app?

Meta AI Now Available On Ray-Ban Meta Glasses In The UK & Australia

Meta AI is now available on the Ray-Ban Meta glasses in the UK & Australia.

Orion Drift Invites You To Driftball In New Gameplay Trailer

Orion Drift, the upcoming social VR sports game from the Gorilla Tag studio, showcased the Driftball District in a new trailer.

Whispers Of The Void Looks Like PC VR Indiana Jones In Space

Whispers of the Void is a sci-fi narrative adventure for PC VR where you play as a relic hunter in space, and a Steam demo is out now.

VR Arcade Fighter Final Fury Will Get A Steam Demo Next Week

Final Fury, the upcoming VR arcade fighter from the Synth Riders studio, will receive a Steam demo next week.

Meta Hyperscape hands-on: a wonderful glimpse of the future

When I wrote the article about my 5 main highlights of Meta Connect, I selected among them Meta Hyperscape, the solution to scan environments and enter inside them. I guess this surprised a few of you, who were expecting a mention of Meta Avatars or some of the new games, but after I’ve tried the […]

The post Meta Hyperscape hands-on: a wonderful glimpse of the future appeared first on The Ghost Howls.

Sightful Cancels Headless AR Workstation ‘Spacetop’, Pivots to Windows AR Software

Sightful, the hardware startup working to carve out a new ‘headless AR laptop’ niche, has cancelled plans for its $1,900 Spacetop G1. Unveiled back in May, Spacetop G1 was set to be the company’s first commercially available product following the early access release of its first Spacetop, which delivered a somewhat bulgy laptop form factor […]

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Meta Speaks on the Future of AR Smart Glasses, Orion, Ray Ban Wearables, Quest 3S, and AI Integrations

Last month, during Connect 2024, Mark Zuckerberg, CEO and Founder of Meta revealed a prototype for the highly anticipated Orion device – a pair of AR smart glasses. At the event, Zuckerberg described the device as “the most advanced glasses in the world and our first prototype of full holographic AR.” He also introduced a significant […]

XREAL AR Smart Glasses to Tackle Meta, Apple Vision Pro during 2024 Holiday Period

This week, XREAL revealed that it is continuing its now multi-year global AR smart glasses expansion and adoption journey, which started in Chinese territories before seeing adoption in Western markets.  The most recent expansion milestone sees XREAL securing new retail deals for its AR smart glasses product in global markets, including Europe, Asia, and the […]

BMW Continues to Rally Virtual Driving Experiences, Leveraging Meta Quest and Apple Vision Pro

BMW Group has added new features to it BMW M Mixed Reality driving experience. The German car and motorcycle manufacturer’s VR/MR technology connects driver, vehicle, and virtual worlds in a ‘unique’ 3D interaction in which the vehicle becomes a controller. New features include a multiplayer approach, a new world, individualised worlds for partners and events, […]

Meta Announces Image Animation and Video Expansion Tools at Advertising Week

Some new AI options for your Facebook and IG campaigns.

What Do Instagram Influencers Think about AI [Infographic]

Current social media AI chatbots rarely go beyond discovery. Here’s what influencers think about the emerging tech.