Snapchat Highlights the Flaws of Last-Click Attribution

Some notes on the evolution of spending behaviors, and how that relates to ad approaches.

Threads Users Can Now Add up to 20 Photos and Videos per Post

Now you can add more visual context to your Threads updates.

New App Lets You Interact With Millions of AI Bot Profiles

SocialAI will feed you social media-like responses from a wide range of AI bots.

LinkedIn Adds AI Training Opt-out Option

More control over your personal data.

VR Mech Shooter Iron Rebellion Adds New Abilities As Full Release Draws Near

Iron Rebellion, a VR mech sim love letter to Titanfall and Hawken, receives a major abilities update before entering full release.

Into The Radius Heads For PlayStation VR2 Today

VR FPS survival game Into The Radius arrives on PlayStation VR2 today.

Piece Together Walkabout’s Cherry Blossom Course In Puzzling Places

You can piece together Walkabout’s Cherry Blossom Course in Puzzling Places with a free download.

Starship Home Arrives On Quest 3 September 26

Starship Home is the “first true full length mixed reality game” available next week from Creature.

Microsoft’s Struggling Military AR Headset Gets Boost From Oculus Founder’s Latest Venture

Anduril Industries, the defense tech company founded by Oculus founder Palmer Luckey, announced it’s partnering with Microsoft to boost the company’s militarized, HoloLens 2-based AR headset, which is currently under contract by the United States Army. The company maintains its Lattice platform, integrated into Microsoft’s Integrated Visual Augmentation System (IVAS), will provide soldiers real-time threat detection, […]

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Meta Extends Ray-Ban Partnership into 2030 to Make Smartglasses Fashionable

Meta and eyewear conglomerate EssilorLuxottica announced they’re expanding their smartglasses partnership into 2030, which promises to see further development of “multi-generational smart eyewear products” from the companies. Working together since 2019, Meta and EssilorLuxottica released the first-gen Facebook Ray-Ban Stories glasses back in 2021, later launching the follow-up Ray-Ban Meta Glasses in fall 2023, which […]

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‘Ember Souls’ Brings ‘Prince of Persia’ Vibes & Hack-and-Slash Action to Quest & Steam This Fall

Ember Souls is getting ready to toss you head-first into its very Prince of Persia-inspired hack-and-slash action, which blends melee combat, parkour, climbing, and environmental puzzles—coming to Quest 2/3/Pro and SteamVR headsets soon. Inspired by Prince of Persia and Assassin’s Creed, Ember Souls puts you in the shoes of the last Immortal, thrusting you into battle […]

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‘Dumb Ways: Free For All’ Brings a Massive Slate of Multiplayer Mini-games to Quest 3 in November

‘Dumb Ways to Die’ isn’t just a railway safety campaign with odd little bean-people. Soon, it will be a VR game too packed with a ton multiplayer mini-games. Called Dumb Ways: Free for All, the game lets up to six Beans work their way through various challenges across the globe, taking you to “usually safe destinations” […]

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Station Crew Demonstrates AI Assistant and Ultra-High Res Camera

The Expedition 71 crew demonstrated advanced technologies including artificial intelligence and ultra-high-resolution photography aboard the International Space Station on Thursday. The orbital residents also performed vein scans, packed a spacecraft for departure, and maintained life support systems. Artificial intelligence is being explored for its potential to help crews perform a variety of space tasks as …

Departure Preps Underway as New Crew Steps up Science, Maintenance

Two crews are nearing the end of their stay aboard the International Space Station while the orbital residents continue ongoing microgravity research and lab maintenance. Next week will see the departure of NASA astronaut Tracy C. Dyson and Roscosmos cosmonauts Oleg Kononenko and Nikolai Chub. The trio will undock the Soyuz MS-25 spacecraft from the …

HTC Reveals Enterprise-Focused VIVE Focus Vision

HTC has revealed a new VIVE headset aimed at the enterprise and high-end gaming markets. The VIVE Focus Vision is the latest device to join the VIVE stable, joining the VIVE XR Elite, VIVE Focus 3  and Vive Pro headsets, as well as the VIVE Flow augmented reality glasses. The VIVE Focus Vision consumer edition […]

Meta Enters “Multi-Generational” AR Smart Glasses Contract, ahead of Connect ‘24

This week, just days before Meta’s Connect 2024 event, EssilorLuxottica, the firm’s partner behind its Ray-Ban Stories AR product, announced an extended partnership into the 2030s. According to EssilorLuxottica, the extended contract with Meta showcases a working relationship between the two firms to create “multi-generational smart eyewear products.” The firm is experiencing sales success with its current […]

HTC VIVERSE Adds Sairo to Reseller Partner Network

HTC’s VIVERSE has added Sairo to its growing list of resellers, gaining its XR, Web3, and 3D experiences in the process. Sairo is on a mission to bridge reality and the metaverse, and this partnership helps it to fill that gap by delivering “engaging” and “immersive” brand activations using the VIVERSE platform. According to the […]

VR Cognitive Healthcare Training with Virtuleap

Watch on YouTube XR Today’s Rory Greener hosts Bebiana Moura, Ph.D. Head of Partnerships at Virtuleap and Nicolas A. Morgenstern, Lead Neuroscientist at Virtuleap to discuss cognitive training in healthcare. Thanks for watching. If you’d like more like this, don’t forget to SUBSCRIBE to our channel. You can also join in the conversation on our Twitter and LinkedIn pages.

Snapchat Is Adding AI-Powered Text-To-Video Creation

Soon, you’ll be able to create short video clips in Snap, based on text prompts.

TikTok Announces Events for Latin Heritage Month

TikTok’s announced a range of events to highlight Latin creators.

Social Media Remains a Key News Source for Americans

The latest data from Pew Research underlines the role that social plays in news reach.

Instagram Implements Advanced Protections for Teen Users

Advanced protections by default for younger IG users.

Minecraft To Drop PlayStation VR Support Next Year

Minecraft will no longer support PlayStation VR after March.

My perception of the XR landscape in China in 2024

You may know that this is my third week in China and I’ve toured a few cities to enjoy good food and the company of some friends, but also to meet some companies and some professionals working in XR. Communication between China and the West is not always easy, so the best way to know […]

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VR Games Showcase Announces ‘XR Indies & Friends’ Livestream Ahead of Meta Connect Next Week

Organizers behind the VR Games Showcase last month announced they’re putting on a new livestreamed games event next week focusing on independent developers and studios “both big and small.” Just in time for what will certainly be a rush of XR news. Called the XR Indies & Friends Showcase, the livestream is slated to kick […]

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