The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
Category: News from the web
News from various tech sites, space, animals and more!
X Could Prove to Be Worth More Than $44B to Musk and His Companies
Is Elon really throwing away his money, or is there more to his X play?
Simon Taps Influencers To Draw Gen Z to the Mall
A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon’s chief marketing officer.
Tomb Raider 1996 Runs In Quest Mixed Reality With Beef Raider XR Release
Become Lara Croft both in VR and Mixed Reality with Beef Raider XR now in full release on Quest.
Britney Spears Hits Beat Saber With ‘One More Time’, ‘Toxic’ & More Top Songs Next Week
Britney Spears’ ‘…Baby One More Time”, ‘Toxic’ and more top songs arrive in Beat Saber October 8.
PlayStation VR2 Is Now One Of The Top 10 Most Used VR Headsets On Steam
PlayStation VR2 is now one of the top 10 most used VR headsets on Steam, following its PC adapter and driver launching in August.
YouTube Forces Apple Vision Pro App Juno Off The visionOS App Store
YouTube convinced Apple to remove third-party Vision Pro app Juno from the visionOS App Store.
The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more!
The past week was the week of the Meta Connect, with all its amazing announcements that made all of us excited. It was also the week when I returned to Italy, and eating my mother’s pasta again made me excited, too. Next year, I should eat my mother’s pasta while watching the Meta Connect to […]
The post The XR Week Peek (2024.10.01): Meta Connect 2024, Apple Vision Pro refresh, and much more! appeared first on The Ghost Howls.
Windows 11 No Longer Supports Microsoft’s Windows VR Headsets Following October Update
Microsoft revealed last year it had plans to pull the plug on support for its entire WMR platform on Windows. Now, with the launch of Windows 11 2024 Update yesterday, those VR headsets have essentially been bricked. Initially kicked off in 2017, Microsoft was well positioned to make Windows a home to a fleet of PC VR headsets, which […]
The post Windows 11 No Longer Supports Microsoft’s Windows VR Headsets Following October Update appeared first on Road to VR.
‘Hitman 3 VR: Reloaded’ Studio XR Games Lays Off Majority of Staff
XR Games, the Leeds, UK-based studio known for Hitman 3 VR: Reloaded (2024) and Zombieland VR: Headshot Fever (2021), have laid off a reported 86 percent of its staff. The information was shared by María Fernanda Díez Huerta via LinkedIn, who was Head of Production at XR Games from 2021 – 2023. Huerta reported on Tuesday the […]
The post ‘Hitman 3 VR: Reloaded’ Studio XR Games Lays Off Majority of Staff appeared first on Road to VR.
Refurbished Quest 3 on Amazon is the Headset’s Best Deal Yet
In an effort to reposition the price ladder for its flagship headset, Meta is aiming to get the 128GB model of Quest 3 out the door for good. A new refurbished Quest 3 deal on Amazon is the best we’ve seen yet. Amazon US is currently selling a refurbished Quest 3 (128GB) for $380 and the […]
The post Refurbished Quest 3 on Amazon is the Headset’s Best Deal Yet appeared first on Road to VR.
Dragon Operations and Space Science Fill Station’s Midweek Schedule
Dragon spacecraft operations are underway aboard the International Space Station as a new crew gets up to speed with life in microgravity and another crew turns its attention toward returning to Earth. Amid the crew swap activities, advanced space biology research continued apace on Wednesday exploring unique phenomena impossible to achieve in Earth’s gravity environment. …
7 Reasons to Invest in XR Security and Data Privacy This Year
XR security has long been an overlooked concept in the emerging landscape of immersive technologies. It’s easy to forget just how exposed your data can be when you’re interacting with mixed and augmented reality content or traversing the metaverse. However, as demand for extended reality grows across all industries, so too do associated threats. While […]
The Building Blocks Towards Certified XR Training
The XR adoption journey in enterprise will remain a hot topic for many years to come. Currently, the XR adoption curve is still early in its development. While many businesses and sectors champion AR/VR/MR solutions via a range of usages, there exist many emerging considerations for companies to understand every stage of XR deployment. Integrating […]
Microsoft Announces “Last Time to Buy” for HoloLens 2 and Final HoloLens Gen 1 Update
This week, reports are circulating on social media platforms such as Linkedin highlighting how Hololens/Microsoft Mixed Reality Partners are receiving “last time to buy” incentives for the Hololens 2 device while also noting that first-generation HoloLens devices will soon receive a final update. Regarding the HoloLens 2, Microsoft is reportedly announcing a “last time to […]
How to Compare XR Data and Security Solutions
Extended Reality (XR) technologies offer considerable benefits to companies looking to enhance productivity, collaboration, efficiency, and customer service. However, as the adoption of these technologies grows, concerns about XR data governance and security are increasing. XR solutions, from mixed reality headsets to metaverse environments, rely on vast volumes of highly sensitive data. Without the right […]
Who’s Going To Win the AR Wearables Race?
A look at the next wave of AR glasses and which will win out with consumers.
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
Niantic And Meta Plan Playdates For Hello, Dot On Quest Headsets
Niantic is planning to expand its Hello, Dot experience on Quest 3 headsets.
XR Games Face 72 Layoffs With Large-Scale Restructuring
XR Games is undergoing a large-scale restructuring with 72 employees facing redundancy.
Vive Ultimate Trackers Now Support Any VR Headset On PC
Vive Ultimate Trackers now work with any VR headset on PC, adding body tracking without base stations.
New VR Games & Releases October 2024: Quest, SteamVR, PSVR 2 & More
Between Batman, Just Dance and more, October is easily this year’s busiest month for new VR games. Here are our monthly upcoming highlights.
The Best Shotguns in VR (and what makes them feel great) – Inside XR Design
Our series Inside XR Design highlights examples of great XR design. Today we’re looking at shotguns in several different VR games to learn what makes them feel great in the player’s hand. In doing so, we’ll uncover the secret to making anything feel great in VR. You can find the complete video below, or continue […]
The post The Best Shotguns in VR (and what makes them feel great) – Inside XR Design appeared first on Road to VR.
Dragon Suit, Seat Checks During Crew Departure Preps and Space Science
Expedition 72 Commander Suni Williams and Flight Engineer Butch Wilmore, both NASA astronauts, tried on their SpaceX Dragon pressure suits for the first time on Tuesday with assistance from new crewmate Nick Hague of NASA. The NASA trio checked out their pressurized suits, tested the suits’ audio configurations, and conducted seat fit checks inside the …
Snap Spectacles 5 Review: The Latest Snap AR Glasses
The latest Snap Spectacles 5 have arrived, introducing a new era of augmented reality hardware design for the social media giant. Introduced at the same time as a brand-new Snap OS, these AR specs go beyond anything Snap has previously accomplished in the smart glasses space. While Snap has technically been experimenting with smart glasses […]